Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Madalyn is for Twitter, what Mari is for Facebook. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. But what does it take to become a good content creator?

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Marketing Insider Group

AUGUST 27, 2015

Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information. Must Read: How to boost lead generation through interactive content.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Only B2B

FEBRUARY 4, 2020

An article published by Hubspot compiles, There are 3.8 When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. A statistics published by Hubspot , states ‘Data suggests the ideal length of an email is between 50 and 125 words. Do: Create Targeted and Personalized Content.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Valasys

SEPTEMBER 22, 2023

It involves influencer selection, content creation, audience engagement, and focuses on building trust, generating leads, and measuring ROI. Content Strategy: Develop a robust content strategy that showcases the expertise of your influencers while delivering value to your target audience.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Hubspot

OCTOBER 14, 2010

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. First, content creation is difficult.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. Monitoring relevant content across wide ranges of social media channels is invaluable when it comes to identifying trends, tracking competitors, and understanding your customers. Reading Time: 10 unfelt mins.

Social Media 80

Social Media Process Media Marketing Automation Services 80

Vidyard

JULY 25, 2018

They’re also applicable whether you’re posting to Twitter, LinkedIn or Snapchat. In this post, we’ll look at examples and lessons from a wide variety of accounts including, National Geographic, Tom Hanks, HubSpot and The Rock. It all depends on how much content you can create or curate.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Outbound Engine

MARCH 3, 2020

Focus on Valuable, Shareable Content. As you gain a better understanding of your audience, it becomes much easier to find and create content that will inform or entertain. When your followers enjoy and appreciate the content you share, they’re more likely to pass it along to their friends, family, and colleagues.

Social Media 58

Social Media Curation Social Marketing Promotion 58

seo.co

JANUARY 10, 2022

Additionally, if your website has more video content, it will drive higher site traffic than text. This is because the audience finds video content more compelling and visually appealing than simple text. Video marketing is relatively more straightforward, too, as it just requires you to reformat the content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

OCTOBER 17, 2019

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Marketing Insider Group

JANUARY 8, 2013

Savvy B2B Marketing by the “Savvy Sisters” (@ savvy_b2b ) where you will find some amazing curated and created posts on B2B Marketing. Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Hubspot

DECEMBER 21, 2020

At HubSpot, we know the struggle. Introduce the product/service that you're reviewing and relevant background information about the company the product/service is from. If you're writing copy for Twitter, you have a strict character count, so the copy has to be brief but still appealing enough to get the attention of someone scrolling.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

EveryoneSocial

OCTOBER 15, 2019

Rather than marketing directly to a large group of consumers, you instead activate influencers to get out the word for you by word of mouth, content creation, social media, etc. And the main reason influencer marketing exists in the first place is because of the power of social media and content creation. Influencers created a 5.2x

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Table of Contents Hot Leads: What are they? This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

seo.co

FEBRUARY 16, 2021

Additionally, if your website has more video content, it will drive higher site traffic than text. This is because the audience finds video content more compelling and visually appealing than simple text. Video marketing is relatively more straightforward, too, as it just requires you to reformat the content.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

AUGUST 8, 2013

According to HubSpot , 36% of all marketers have found a customer (or vice versa) via Twitter in 2013. When it comes to Twitter, social media data shows that simple calls to action are the most effective. But there’s more to relevance than simple timeliness. 5) The Curated Tweet. Don’t tweet politics or religion.

Twitter 28

Twitter Curation Social Media Hubspot 28

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

DECEMBER 15, 2011

The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. This is HUGE! Lets get right to it.

Twitter 28

Twitter Features Trade Show Hubspot 28

Hubspot

JULY 6, 2011

The following is an adapted excerpt from our new, free ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. Are you aware that many journalists, reporters, and bloggers make themselves available on Twitter? For marketers, using Twitter can be a great way to introduce yourself and your company to the media.

Twitter 28

Twitter Tips Ad Building Generation 28

Hubspot

JULY 31, 2015

To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr , to create The Content Marketer's Guide to Influencer Marketing. Below you'll find six must-try ways to get influencers to share your content so you can get more impact from each asset you create.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Curation 28

Optinmonster

MARCH 16, 2020

” By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. Use your data on your subscriber’s interests to curate content that you know they’ll love.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Hubspot

AUGUST 19, 2014

But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up.

Budget Programs 28

Budget Programs Tools Peer-to-peer Outreach 28

LeadSquared

NOVEMBER 8, 2016

If they spend more time on Twitter, then that should be the focus of your campaigns and you need to set higher goals for Twitter than, say, Facebook. To engage your customers, make sure that you have targeted content on those channels , which will incentivize them to come on board with you. list relevance.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Content Standard

JANUARY 29, 2015

SVP, Content Strategy, Ogilvy CommonHealth. Section Editor, HubSpot. Sparingly subscribe to relevant blogs. I subscribe specifically to these blogs so I know I’m always getting relevant content in my inbox. I have a special Twitter list of folks that always tweet interesting content.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. Three posts to check out: Do Brands Really Need to Be on Twitter? From Media Royalty, Career Advice for PR Pros in the Margins.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Hubspot

JUNE 10, 2016

In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. A Simple Guide to Navigating Trending Content. Discovering Trending Content. Discovering Trending Content. 2) Content Explorer by Ahrefs. 1) BuzzSumo.

Trends 28

Trends Content PR Viral Marketing 28

Hubspot

OCTOBER 7, 2013

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. But what does it take to become a good content creator?

Peer-to-peer 28

Peer-to-peer Content Curation Network Marketing 28

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. Google Review Count: 436.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Hubspot

AUGUST 19, 2015

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. But you’re pressed for time everyday. So, you just give up.

Work Management 28

Work Management Content Marketing RSS Content 28

Hubspot

JANUARY 12, 2016

B2B marketing survives and thrives on the steam engine of content. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. In one study, 70% of U.S.

B2B Thought Leadership 28

B2B Thought Leadership Tips Blogger Thought Leadership 28

Hubspot

SEPTEMBER 20, 2010

4 Ways to Use Twitter to Support Your Blog. Okay, so maybe you're already using your Twitter feed to help promote your blog posts, but are you really taking full advantage of Twitter to support your blogging efforts? Leave lots of relevant comments. How to Grow a Following With Other People’s Popular Content.

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

Hubspot

MARCH 10, 2011

Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. You should have LinkedIn share buttons on all your content. Either way, you need to do it!

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Marketing Insider Group

JUNE 14, 2012

Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing.

Curation 100

Curation Resources Emarketing RSS 100