Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. SEMrush SEMrush is an all-in-one marketing toolkit that provides insights into your competitors’ strategies, your website’s SEO performance, and your social media presence. more than static content.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. Content is everywhere. And as marketers, we know the importance and value of having good – actually, make that great – content. Search data (e.g.,

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. From marketing proposals to performance reports, your content will always look brilliant.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Valasys

SEPTEMBER 22, 2023

It involves influencer selection, content creation, audience engagement, and focuses on building trust, generating leads, and measuring ROI. Content Strategy: Develop a robust content strategy that showcases the expertise of your influencers while delivering value to your target audience.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Televerde

JUNE 22, 2021

With the right tools, you can focus your time on growing your business instead of curating content for social media. Automating your social media ensures you are posting the right content at the right time to reach your audience. Automation also cuts down on the slow content curation process.

Social Media 64

Social Media Automation Tools Personalization 64

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic. By Stephanie Stahl.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Compared to web copy, blog content is much longer. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information. Must Read: How to boost lead generation through interactive content.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Onalytica B2B

APRIL 11, 2017

There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field. For example, SEO is most certainly a long game. Content marketing is also a long game. Influencers & Content. Every industry in the world contains influencers.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Golden Spiral

DECEMBER 30, 2021

If you want to go deep, download our Complete SEO Guide. When you search for a term or phrase on UberSuggest, you can see search volume, pages that rank highly on Google, and other content ideas. HubSpot recommends 2,100-2,400 words. Google rewards long-form content because it typically answers the users’ questions better.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Vidyard

JULY 27, 2022

Download PDF Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 How a Video Knowledge Base Boosts Your Video SEO 3.2 #2: How a Video Knowledge Base Boosts Your Video SEO 3.2 #2: Curating Resources 1.2 Follow-Up: Break-Up on a Lead Gone Cold (from HubSpot) 3.

Template 73

Template Video Marketing Work Management FAQ 73

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Scoop.it

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. What is Content Curation?

Curation 108

Curation Ethics Copyright Content 108

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Table of Contents Hot Leads: What are they? This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. She is the Chief Content Officer at MarketingProfs. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

seo.co

JANUARY 10, 2022

Tangentially, and detrimentally for many marketers is the fact that link building for SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well. Additionally, if your website has more video content, it will drive higher site traffic than text. Video Marketing. Influencer Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

FEBRUARY 16, 2021

Tangentially, and detrimentally for many marketers is the fact that link building as a means of driving SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well. Additionally, if your website has more video content, it will drive higher site traffic than text. Video Marketing.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

OCTOBER 17, 2019

In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. Alternatively, the average LinkedIn user is on the site specifically for professionally-geared content. If you can provide them with high-quality content, it becomes much easier to convert.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

MARCH 31, 2011

Chapman, author of Content Rules , joins us for another episode of Inbound Now ! is the founder of DigitalDads.com, a marketing consultant and frequently speaks at industry events on the topic of content marketing. In the show we talk about: Why producing content for your market is more important than ever.

Curation 28

Curation Business Content Inbound Marketing 28

Marketing Insider Group

JANUARY 8, 2013

Savvy B2B Marketing by the “Savvy Sisters” (@ savvy_b2b ) where you will find some amazing curated and created posts on B2B Marketing. Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Hubspot

APRIL 22, 2019

If your content is engaging and valuable, it can be re-pinned again and again to different users' boards and continue to drive consumers back to your website. There are a few ways to promote your content on Pinterest. Your content cannot go over 10 MB. Maximize your SEO efforts. Pinterest Promoted Pins.

Paid Content 101

Paid Content Promotion Advertisements Advertising 101

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

AUGUST 19, 2014

But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up.

Budget Programs 28

Budget Programs Tools Peer-to-peer Outreach 28

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. So, here’s a quick refresher for how to think about your next video marketing strategy — and how to make it relevant in an ever-changing world.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Scoop.it

JULY 28, 2022

seems like today everyone is focusing on SEO. This is great because SEO is important for getting more eyes on your content. However, failure to build a balance of content and SEO can cause some serious problems down the line. . Why do you need to balance your SEO? 9 tips to balance SEO and content.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

TrustRadius Marketing

FEBRUARY 4, 2020

If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . There are over 400 sessions and labs across 11 content tracks. Sessions feature presentations from product experts.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Scoop.it

NOVEMBER 30, 2023

In today’s fast-paced digital landscape, content reigns supreme as the lifeblood of modern business. From captivating blog posts to engaging social media updates, the relentless demand for fresh and compelling content is a driving force behind success in the digital world.

Paid Content 94

Paid Content Analytics Marketing Analytics Tools Content 94

Scoop.it

OCTOBER 23, 2018

The demand for companies to create quality content is at an all-time high—and it’s no surprise. If you’re creating mediocre or inconsistent content, you can’t stand out, and if you’re not creating content at all, there’s no way for your target audience to find you. Use content curation to empower your content strategy.

Curation 89

Curation Content Lead Scoring Lead Ranking 89

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Here are the five biggest trends you need to know.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. So, for example, a regular keyword for HubSpot would be “HubSpot.” This concept is all about where content is placed on your webpage. And you’ll know exactly what that term is when a colleague says something to you and your first reaction is. “ 1) Long-Tail Keywords. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. So, for example, a regular keyword for HubSpot would be “HubSpot.” This concept is all about where content is placed on your webpage. And you’ll know exactly what that term is when a colleague says something to you and your first reaction is. “ 1) Long-Tail Keywords. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 27, 2020

You can't get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed "SEO experts" out there, but far fewer people who actually understand what they're talking about, and can apply it. So — how do you learn about SEO? SEO Podcasts. SEO Newsletters.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Marketing Insider Group

JANUARY 10, 2022

Many marketing events in 2022 are offering in-person and digital events and content. At SMX events you’ll hear from experts about how to drive traffic and conversions through SEO, PPC/SEM, analytics, content marketing , CRO, technical SEO, and more. Content Marketing World. This year it’s free to register!

Marketing AI 303

Marketing AI Enterprise Management Peer-to-peer Best Practices 303

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52