Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

MAY 3, 2016

I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I The problem is not that content creators cannot make money in digital. Digital consumers have a new set of needs, which I bucket in three areas: context, curation, and customization. What does your content look across devices?

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Here are the five biggest trends you need to know.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

MARCH 19, 2022

Pore through as much industry-relevant content as you can — whether that be through magazines, blogs, podcasts, or any other medium that can give you a fleshed-out picture of your market. Use carefully curated content. This encompasses both visual and written content. Who would you be selling to?

Business 65

Business eCommerce Godaddy Contact Marketing 65

Hubspot

AUGUST 20, 2018

After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. Instagram also does a good job of promoting their stories and IGTV show about celebrities, wildlife, and other culturally relevant topics.

Paid Search Agency 78

Paid Search Agency Barriers Marketing & Strategy Education 78

Marketing Insider Group

JUNE 14, 2012

My approach was to subscribe to 3 magazines: BusinessWeek , Fast Company and Newsweek and I read the newspaper every single day. Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. Fortune Magazine (@ FortuneMagazine ).

Curation 100

Curation Resources Emarketing RSS 100

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Scoop.it

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. In this article, we talk about building a content strategy for your small business that brings consistent results over time. What Is a Content Strategy? It also helps you apportion resources you’ll need to develop content.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Hubspot

SEPTEMBER 28, 2015

Most media outlets allow people to submit authentic, original articles on topics that are relevant to their readership. Do you create video content? Ideas and arguements should be backed up by evidence, whether it's in the form of supporting research, relevant examples, or interesting data. Read more about that here. 2) HBR.org.

Guidelines 28

Guidelines Advertising Mediums Opinions Thought Leadership 28

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” 1 ) SlideShare.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

ClearVoice

DECEMBER 19, 2018

Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. Social sharing. Sprout Social.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Hubspot

AUGUST 12, 2015

1) Authentic Content Empowers Them. According to AdAge, Millennials are spending an average of 25 hours per week online – and they’re craving content-driven media. They’re scouring websites, blogs, and social media because they feel empowered by all of the remarkable content they’re discovering. 2) Outbound Marketing is Out.

Tips 28

Tips Paid Search Agency Peer-to-peer Youtube 28

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. We are, too.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Scoop.it

NOVEMBER 30, 2021

Content syndication is one of the most effective ways marketers drive traffic to their content online. In this guide, we’ll walk you through the basics of content syndication: what is it, why to do it, and how to go about incorporating it into your content marketing strategy. What is content syndication?

Advertorials 92

Advertorials Content Custom Publishing Youtube 92

Hubspot

JUNE 12, 2017

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it certain ways.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company? Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Webbiquity

JANUARY 9, 2012

What’s the best way to build a quality, relevant Twitter following? 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Retweets from relevant and highly influential Twitters, however, can have a significant impact on ranking. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog.

Twitter 100

Twitter Tactics Tools Tips 100

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Curation 111

Curation Examples Content Paid Search Agency 111

Optinmonster

JULY 27, 2021

Ever feel like you’re running out of ideas for your content marketing campaigns? Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. There’s just one problem: content marketing can be seriously hard work. What Is Content Marketing?

Impressions 145

Impressions Paid Content Examples Content Marketing 145

Hubspot

DECEMBER 11, 2013

To read more content like this, subscribe to Inbound Insiders. Consistently creating great content with a small team is a common challenge for many marketers today. It can be pretty daunting to sit back and think about creating 12 months of content. Step 1: Plan campaigns around cornerstone pieces of original content.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 28

Online Marketing Institute

JANUARY 16, 2013

26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Content Curation.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Of course, some CRMs are more useful than others.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. What Is Content Marketing?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? Both rely on great content to work. Content is an umbrella term encompassing the various ways people share written, audio, and visual communications. Defining inbound marketing and the role of content. What kinds of content types should you create?

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Hubspot

OCTOBER 31, 2016

Step #1: Choose topic and collect content. If you’ve already got a blog and some content under your belt, the best place to find a topic is to look at your most popular content from the past. For example, one of the clients I work with owns an interior design firm and her blog has some great content on it.

Viral Marketing 28

Viral Marketing Outreach Blogger Design 28

Hubspot

MAY 26, 2021

Think of it like social media — if you’re a source of great content, and you get it in front of the right people, they’re going to share it. Maintain a steady blog with great content. You should publish content that’s directly related to your industry and that helps your reader. Curate and publish helpful resource lists.

Link Building 101

Link Building Lead Ranking Lead Scoring Webinar Metrics 101

Hubspot

APRIL 20, 2012

This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Think of it like social media -- if you’re a source of great content and you get it in front of the right people, they’re going to share it. Create Content Beyond Your Blog. Get Your Blog On.

Ad Building 28

Ad Building Advertising Agencies Case Study Case Studies 28

Webbiquity

JANUARY 14, 2014

Rachel Katz offers “five tips you can use to create engaging conversations on Twitter,” from having a purpose (“It’s good practice to begin with a purpose for each piece of content shared on social media platforms. 8 Places You’re Guaranteed to Find Great Content to Tweet by HubSpot.

Twitter 100

Twitter Tips Best Practices Paid Search Agency 100

Single Grain

MARCH 7, 2022

In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one. TABLE OF CONTENTS: ↓ What Is Crypto PR? Focus on Content Marketing. Utility tokens. Bitcoin, Litecoin, Altcoin.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Vidyard

MAY 1, 2020

Social media marketing isn’t just a dumping ground for your existing video content. Contents 1. Videos are social media users’ favorite type of content to see from brands. When you plan video content for YouTube, prepare for it to be discovered by users trying to solve a particular problem. YouTube Video 2.2 Sign Up Free.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Hubspot

FEBRUARY 14, 2016

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. 1) Curate Your Best Work. Rather a quality portfolio should display your best work relevant to what you’re trying to accomplish. Designers need to showcase their artwork. Writers should show off publications.

CMS Development 28

CMS Development Tools Tips Advertising Mediums 28

Scoop.it

FEBRUARY 11, 2021

You come across various advertisements (in newspapers, magazines, online, radio, television, catalogs, direct mails, on-the-go, etc.) Visual content plays a crucial role in impacting the psychology of humans in a certain way. Some Good Reasons to Choose Visual Content. Let’s take a look at various types of visual content.

Campaigns 99

Campaigns Paid Search Agency Content Ad Exchange 99

Webbiquity

JUNE 6, 2011

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Contributor to the Social Media Marketing Magazine – B2B Column. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. Revolutionizing Communication.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Vidyard

MARCH 8, 2021

Social media marketing isn’t just a dumping ground for your existing video content. Contents 1. Most prefer widescreen format (stories based content on apps like Snapchat are the exception) and a screen resolution of roughly 1920×1080 pixels, but the similarities end there. If you use it correctly, that is. YouTube Video 2.2

Paid Content 65

Paid Content Social Media Video Marketing Media 65

Hubspot

FEBRUARY 19, 2015

SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. In fact, it’s kinda nerdy.

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28