Martech

MARCH 8, 2024

We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? Good content marketing should be valuable to your audience. When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. Understanding Your LinkedIn Audience. 80% of LinkedIn’s users are business decision-makers.

Linkedin 52

Linkedin Paid Search Agency Content Statistics 52

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

Linkedin 108

Linkedin Branding Brand Identity Work Management 108

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Scoop.it

MARCH 26, 2019

Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. Social media content. One-pagers.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Social curation and bookmarking sites. Video sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

Hinge Marketing

JANUARY 23, 2015

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Content sharing on social media is a relatively inexpensive tactic that helps engage clients and prospects with a frequency that is harder to achieve from blogging alone.

Curation 48

Curation Differentiation Social Media Media 48

Convince & Convert

DECEMBER 6, 2023

This curated list of top tools by Attrock can help you choose the one that best suits your business requirements. Others use platforms like Engage AI to generate personalized LinkedIn comments and respond to customers’ queries on the platform. Create premium social media customer support content.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Onalytica B2B

DECEMBER 8, 2016

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Scoop.it

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Offer downloadable digital content. The answer to this question is yes, it can.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Ensure that your content is responsive on any mobile device. Embrace Automation and Martech.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

ClearVoice

JANUARY 14, 2020

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan.

CMS Development 119

CMS Development Content Marketing Media Planning 119

SWZD

APRIL 24, 2019

If everyone who promised stand-out content could deliver, the internet wouldn’t have so much garbage. Between adverse selection in social media, clickbait lead generation, and spear-phishing campaigns, audiences are rightly skeptical of content that tries too hard to be relevant. Consider curated thought leadership instead.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Phishing Curation 48

Convert

OCTOBER 18, 2022

And it actually works with just about any educational and thought leadership newsletter you’re subscribed to. We’ve used quotes, ideas, and content from these goldmines in our blogs and on social media. If you’re a regular on the CRO streets of LinkedIn, you’ve probably run into or dropped a thumbs up on a Jonny Longden post.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Through thoughtfully curated introductions, office hours, and virtual coffee clubs, the platform helps members accelerate their networking progress. Making productive connections with relevant professionals can be a heavy lift. Kris: Yes.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Heidi Medina She is a LinkedIn coach with years of experience in her pocket.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. These could include LinkedIn, email marketing, content marketing, or SEO. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

ClearVoice

AUGUST 1, 2023

Understanding the Freelance Writing Portfolio Simply put, your freelance writing portfolio is a curated collection of your writing pieces. Bylined content samples This is where the work speaks for you. It would be even better to use the education section to show qualifications that match the fields you’re trying to work in.

Work Management 52

Work Management Sample Ad Building Tips 52

Thinkers360

MARCH 15, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Top Rank Marketing

AUGUST 14, 2023

One could say a lot of B2B marketing education available today is technology / data rich and emotion / human poor. There will be every kind of martech platform from content to influence to ads to social to AI to analytics, CDP and so on. .” ( via FT ) In fact, 95% of our decision-making takes place in the subconscious mind.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Oktopost

JANUARY 2, 2023

Educating employees First, employees need to know what you expect from them and how their actions can help the company achieve its goals. For example, your team members should have updated, professional, and complete profiles on popular channels like LinkedIn and Twitter. Share three pieces of company-brand content.

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

Sharpspring

DECEMBER 9, 2022

As TikTok has evolved into a highly community-driven video platform, it’s become a source for entertainment and education. Whether you’re creating content on behalf of your clients or want to freshen up your brand, TikTok is worth your consideration. Users want to see clever, creative, and interactive content.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Oktopost

MAY 12, 2021

Without a supportive community, businesses run the risk of not appearing relevant to their audience, having to implement costly support tech solutions, or dealing with dwindling engagement rates. Once they begin following all of your content, they move up the ladder in the customer journey from passive prospects to active brand loyalists. .

Communities 121

Communities Ad Building Brand Identity Branding 121

SendX

FEBRUARY 21, 2020

Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. The more you segment, the easier it will be for you to personalize your emails and make your message relevant. Why so many emails, though? Will you do it by industry, job title, or location?

Email Marketing 204

Email Marketing B2B Marketing B2B Planning 204

ClearVoice

OCTOBER 12, 2018

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Courses and training to up your content strategy, marketing and media skills.

Course 86

Course Training Content Marketing Budget Programs 86

Convince & Convert

MARCH 7, 2016

By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Over-gamification puts a carrot in front of every intended action, from sharing content to reading important company news.

Curation 148

Curation Paid Search Agency Lock-In Thought Leadership 148

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Get 500 Credits to Generate AI Content!

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

AUGUST 27, 2015

Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? Strategies for list-building with alumni and influencers dovetailed with ones for engagement and content sharing of higher education topics and rich curation. Hello, Bob ! Next I launched a blog.

Social Media 80

Social Media Media Curation Education 80

Rev

OCTOBER 2, 2019

But, successfully nurturing a relationship from early prospect to ready-to-buy client takes the right tone, content, and timing. You need to strike the right balance of conversation that keeps your brand relevant without annoying your reader. To deliver this content, your copy bones can follow something like this: . My Name .

Lead Nurturing 113

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 113

Heinz Marketing

MARCH 17, 2023

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”. Podcast Demographics: Who, Where, How?

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100