Remove Content Remove Curation Remove Distribution Remove Relevance Remove Wikipedia
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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

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What’s next? Social Media and the Information Life Cycle

Biznology

Image via Wikipedia. Since the first businessperson started bartering goods in some cave thousands of years ago, products went through a more or less standard life cycle: they were conceived, designed, produced, filtered for quality, distributed, sold, consumed, serviced, and finally disposed of. Distributing.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

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The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. Pricing: free.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Image credit: Wikipedia. The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Marketing Partners: “Co-Op Marketing Shared, Distributed and/or Centrally Controlled” by Kevin Mullett. This translates into the company’s goal of, first and foremost, creating a great Shopping experience, where ads are so unobtrusive and have such relevant placements that they aren’t recognized as being ads.