KoMarketing Associates

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Monitor forums and applicable online communities for discussions relevant to your industry and solutions.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

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How to Understand Your B2B Audience Better

KoMarketing Associates

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. They share our content. The emphasis is my own.).

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How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

Share / Monitor Content: Promoting their content will help build relationships for potential link opportunities and encourage them to share your content in return, reaching their targeted networks. Content Development & Distribution. What publications are they sharing articles from or engaging with?

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How to Send Emails Your Customers Won’t Delete

KoMarketing Associates

It boosts content marketing efforts, has staying and sharing power, and provides a direct communication link with end users. Can be driven by online behavior, thereby increasing message relevancy and timeliness. Adoption emails can be distributed in a timed sequence or to correspond with specific behaviors/actions taken.

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7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. Status updates create greater visibility for content marketing assets produced. LinkedIn Share Buttons. Work Experience.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Use of relevant keywords and phrases. Email Marketing.