Remove Content Remove Curation Remove Distribution Remove Relevance

Trending Sources

“Curation” versus Fair Use: How to keep your content safe

grow - Practical Marketing Solutions

Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. But when does “curation” turn into copyright infringement? We have provided both valuable links and distribution through our channels. Safe curation.

15 Key Facts about Content Curation

Writtent

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It. Curation Is Social.

Content Curation And 12 More Content Marketing Terms Defined

B2B Marketing Insider

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. To me, content strategy is all about focusing on the needs of our audience. Content Marketing

How to Distribute Your Content (The Right Way!)

Volacci

Having a guide for everything from brainstorming content to following up with clients after meetings is a great way to make sure that we never miss a beat.  . You may have noticed we''ve recently really picked up our content creation and regularly begun publishing and distributing new content marketing resources. Distribute across your social streams.

Definitive Guide to Planning a New Content Initiative

to plan and produce effective content for their respective companies. content initiative planned, launched and firing on all cylinders. In today’s noisy digital world, it’s more important than ever that marketers have a well- defined strategy for each content initiative. 11 Have we chosen a content topic or area of focus that we can sustain? Countless content.

Association Curation

Aggregage

What surprised me though was that the article does not bring up the opportunities for curation and aggregation by trade associations and professional societies.  If you look at the “most pressing issue” above, clearly a big part of the challenge/opportunity is handling the information overload.  Filtering – how do you filter it down to content of interest to readers.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

The platforms have been responding to the rising trend of private media: Instagram started private DM in 2014 that focuses on the sharing of content with up to 15 people in a threaded approach. Without the boost of ad support on Facebook, your organic reach for your content probably averages less than 1 percent (this varies widely by business). The rise of private media. 98 percent.

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What Enjoy! The Place.

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

However, many platforms assume that the curator’s interests and the interests of the information consumer are perfectly aligned when, in fact, that may not be the case.  Leave a Reply Cancel reply Games as Content in B2B Marketing RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! Eqentia doesn’t make that assumption perhaps because it was built for business professionals.  Eqentia

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. relevant and carefully targeted) content. content. content aggregation hubs.

This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising

Junta 42

In this week’s episode, Robert and I discuss the latest example of venture capital firms’ growing interest in content marketing technology – a major round of funding for ScribbleLive. Content marketing in the news. He and I believe the availability of this tool potentially threatens Twitter and the developers of news curation services, and we explain why. 2. Sponsor (35:25).

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. And it will require content marketers to get pretty damn good at showing ROI. Content Marketingthink not.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.

Best 141

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. relevant and carefully targeted) content. content. content aggregation hubs.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.

B2B battleground for content curation « Marketing to Business.

Marketing to Business Executives Blog

The B2B marketer, like, publishers, need search and filtering that yields a quality collection of items (blog posts, articles, tweets) from which the curator can work efficiently.  This focus on quality of content presented to the curator is critical in publishing, where the productivity of editors is a major justification for content curation.  And new (e.g.,

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Growth in visual content.

A Simple Guide to Navigating Trending Content

Hubspot

In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. Simple Guide to Navigating Trending Content. Discovering Trending Content. 1) BuzzSumo. With the help of BuzzSumo's "Most Shared" function, users can easily identify what content has worked well in the past.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. relevant and carefully targeted) content. content. content aggregation hubs.

How to Create a Lean, Mean Content Creation Machine

Modern B2B Marketing

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?” Often, these responsibilities lie within your content team. Who’s approving your content? Branch Out.

That’s A Wrap C2C16!

NetLine B2B Marketing

This year, the conference boasted 700+ attendees from all over the world, an expo hall filled with passionate thought leaders, and fireworks that sparked a light in all of us to be better storytellers and visual curators. Who knew that Scottsdale was going to unite the world’s best in class content marketing thought leaders all in one place? Our connections were all over the map.

Six Useful Content Marketing Definitions

Junta 42

Our definition of content marketing depends on who we are talking to and what we are doing with it.   Rob Yoegel , Content Marketing Director at Monetate, recently reached out to a group of content marketing experts searching for definitions. Content Marketing – Formal Definition. Content Marketing – Less Formal Definition. Source. Source: Robert Rose.

Four levels of B2B content sharing: Publishing isn't everything

Reputation to Revenue

Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix. Four Levels of Content Sharing. Effective curation is not simple. Do you agree?

Content Marketing Projects That Are Taking the World by Storm

Junta 42

In content marketing, success isn’t always easy to define. But one of the surest signs your program is on the right track is when your fellow content marketers recognize it as worthy of their attention and their praise. These special honorees were announced in a ceremony September 10 at Content Marketing World. More winning content creators. Winner: King Content.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.

Why You Should Shift Your Content Marketing Focus to ROI

Modern B2B Marketing

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Measuring the Impact of Content. Ways to Improve Your Content ROI. 1.

ROI 60

Find the Right Content Marketing Mix

Marketing Action

As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands. Curata surveyed over 500 marketers from both the B2B and B2C worlds about their mix of content marketing. Content Marketing

Awesome Content is Key to B2B Social Media

Social Media B2B

Whether you believe that content is king, queen or the court jester in your B2B social media activities, there is no disputing that creating and distributing remarkable, valuable content is key to success. No matter if your goals are to drive awareness, traffic or leads, content is a big part of that. Below are several articles that help frame the discussion around content, as well as tips to create better content. have also included the latest in string of awesome infographics (read “content”) from the partnership between Eloqua and JESS3.

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

LEADership

As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on. What’s interesting is that only 21% say they are successfully tracking the ROI of their content marketing campaigns. Now that’s ROI!

Six Useful Content Marketing Definitions

Junta 42

Our definition of content marketing depends on who we are talking to and what we are doing with it.   Rob Yoegel , Content Marketing Director at Monetate, recently reached out to a group of content marketing experts searching for definitions. Content Marketing – Formal Definition. Content Marketing – Less Formal Definition. Source. Source: Robert Rose.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. It also gives you valuable crawling, indexing, and content optimization insights that can affect your Google rankings. 3. 

SEO 60

How to Know When You Need A Content Marketing Platform

Opentopic

Perhaps you think putting together a content marketing strategy is something your company should do – eventually. Or you’ve even talked about the kind of content you need and whether you should use a content curation system, hire outside writers or tap your in-house talent. In fact, a survey of more than 500 business executives conducted by the Economist Intelligence Unit , in association with the communications and public relations agency Peppercomm, found that 90 percent believed that content serves a strategic business purpose. Content Marketing Institute.

Announcing Visually’s New and Improved Creative Brief

ScribbleLive

Capture more and relevant information from clients to deliver better content faster. Here is a just a taste of what you can expect from our new and improved brief: Objective: This section outlines the business objectives and is a concise introduction to the goals, measurable objectives and any relevant works. Content Marketing creative briefMastering the Creative Brief.

The line between Media and Brands is blurring fast

grow - Practical Marketing Solutions

On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content. What I am about to propose is actually a realization of undeniable trends that point to a future full of even more content marketing. AdAge has its own agency called Content Strategy Studio. The media gap.

Brand 96

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. According to Content Marketing Institute’s recent B2B Content Marketing report , 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months.

Tools 62