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ContentPros Podcast: Why Content Distribution Matters More Than Curation

NetLine B2B Marketing

David Fortino, Senior VP of Audience and Product at the NetLine Corporation, joins the Content Pros Podcast hosts Jeffrey L. Cohen, from Oracle, and Randy Frisch from Uberflip, to share his approach to achieving lead generation success with content distribution and personalization in the new episode, “ Why Content Distribution Matters More Than Curation ”.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.

“Curation” versus Fair Use: How to keep your content safe

grow - Practical Marketing Solutions

Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. But when does “curation” turn into copyright infringement? We have provided both valuable links and distribution through our channels. Safe curation.

Learn to Create, Curate, and Distribute Your Brand’s Story from the Latest Content Pros Podcasts

It's All About Revenue

Have you been wondering who to follow in content marketing? This month, we’ve had the pleasure of adding Matthew Grant, David Fortino, Rick Wion, and Dan Levy to our archive of interviews with the best Content Pros around. How Third-Party Content Converts Fans Into Customers Many B2B marketers use content to move prospects through the sales funnel.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. relevant and carefully targeted) content. content. content aggregation hubs.

Are You a Content Curator? 5 Great Tools for Content Curation and Sharing

Marketri

Like me, you may be a “content curator” and not even know it. Lately, I have noticed a number of articles and blog posts with headlines referencing the concept of content curation. You can imagine my surprise after researching this topic, only to discover that I was already curating content on a regular basis! It essentially curates content for you!

A reasonable plan to scale content marketing efforts

grow - Practical Marketing Solutions

question: How can I scale content marketing efforts? have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. So, selfishly, to help myself I’ve done a little research and created a plan to help me scale content marketing initiatives. Curation.

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. Curation.

Association Curation

Aggregage

What surprised me though was that the article does not bring up the opportunities for curation and aggregation by trade associations and professional societies.  If you look at the “most pressing issue” above, clearly a big part of the challenge/opportunity is handling the information overload.  Filtering – how do you filter it down to content of interest to readers.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. relevant and carefully targeted) content. content. content aggregation hubs.

How to Distribute Your Content (The Right Way!)

Volacci

Having a guide for everything from brainstorming content to following up with clients after meetings is a great way to make sure that we never miss a beat.  . You may have noticed we''ve recently really picked up our content creation and regularly begun publishing and distributing new content marketing resources. Distribute across your social streams.

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

However, many platforms assume that the curator’s interests and the interests of the information consumer are perfectly aligned when, in fact, that may not be the case.  Leave a Reply Cancel reply Games as Content in B2B Marketing RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! Eqentia doesn’t make that assumption perhaps because it was built for business professionals.  Eqentia

7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” But it has occurred to me since the talk that my team is somewhat unusual. I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. But let’s assume you do need to start from scratch to build a content marketing team from the ground up.

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The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. How to maintain a cost-effective content creation strategy.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. relevant and carefully targeted) content. content. content aggregation hubs.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

The platforms have been responding to the rising trend of private media: Instagram started private DM in 2014 that focuses on the sharing of content with up to 15 people in a threaded approach. Without the boost of ad support on Facebook, your organic reach for your content probably averages less than 1 percent (this varies widely by business). The rise of private media. 98 percent.

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What Enjoy! The Place.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. And it will require content marketers to get pretty damn good at showing ROI. Content Marketingthink not.

B2B battleground for content curation « Marketing to Business.

Marketing to Business Executives Blog

The B2B marketer, like, publishers, need search and filtering that yields a quality collection of items (blog posts, articles, tweets) from which the curator can work efficiently.  This focus on quality of content presented to the curator is critical in publishing, where the productivity of editors is a major justification for content curation.  And new (e.g.,

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.

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This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising

Junta 42

In this week’s episode, Robert and I discuss the latest example of venture capital firms’ growing interest in content marketing technology – a major round of funding for ScribbleLive. Content marketing in the news. He and I believe the availability of this tool potentially threatens Twitter and the developers of news curation services, and we explain why. 2. Sponsor (35:25).

The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say.  In this post I want to focus on the “less is more” content strategy. Overview of the ‘Less is More’ Content Strategy.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.

Top B2B and Consumer Content Marketing Minds & Advice

Modern B2B Marketing

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips. B2B Content Masterminds. Over and over.

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Five Content Marketing Trends to Watch in 2017

Junta 42

number of newsworthy activities related to the content marketing industry appeared on the radar this month, and I believe they could work as a crystal ball for content marketers as we move into 2017. HANDPICKED RELATED CONTENT: The Biggest Content Marketing Trends in 2017. Trend 2: Content marketing as defensive mechanism. Trend 1: Buying influencers. joepulizzi.

That’s A Wrap C2C16!

NetLine B2B Marketing

This year, the conference boasted 700+ attendees from all over the world, an expo hall filled with passionate thought leaders, and fireworks that sparked a light in all of us to be better storytellers and visual curators. Who knew that Scottsdale was going to unite the world’s best in class content marketing thought leaders all in one place? Our connections were all over the map.

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Six Useful Content Marketing Definitions

Junta 42

Our definition of content marketing depends on who we are talking to and what we are doing with it.   Rob Yoegel , Content Marketing Director at Monetate, recently reached out to a group of content marketing experts searching for definitions. Content Marketing – Formal Definition. Content Marketing – Less Formal Definition. Source. Source: Robert Rose.

A Simple Guide to Navigating Trending Content

Hubspot

In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. Simple Guide to Navigating Trending Content. Discovering Trending Content. 1) BuzzSumo. With the help of BuzzSumo's "Most Shared" function, users can easily identify what content has worked well in the past.

Four levels of B2B content sharing: Publishing isn't everything

Reputation to Revenue

Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix. Four Levels of Content Sharing. Effective curation is not simple. Do you agree?

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Growth in visual content.

Content Marketing Projects That Are Taking the World by Storm

Junta 42

In content marketing, success isn’t always easy to define. But one of the surest signs your program is on the right track is when your fellow content marketers recognize it as worthy of their attention and their praise. These special honorees were announced in a ceremony September 10 at Content Marketing World. More winning content creators. Winner: King Content.

How to Create a Lean, Mean Content Creation Machine

Modern B2B Marketing

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? But ‘more’ content creation can be a challenge in the face of scarce resources. One question I hear often is “How do you create content at scale?” Often, these responsibilities lie within your content team. Who’s approving your content? Branch Out.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.

Why You Should Shift Your Content Marketing Focus to ROI

Modern B2B Marketing

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Measuring the Impact of Content. Ways to Improve Your Content ROI. 1.

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10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

LEADership

As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on. What’s interesting is that only 21% say they are successfully tracking the ROI of their content marketing campaigns. Now that’s ROI!

Awesome Content is Key to B2B Social Media

Social Media B2B

Whether you believe that content is king, queen or the court jester in your B2B social media activities, there is no disputing that creating and distributing remarkable, valuable content is key to success. No matter if your goals are to drive awareness, traffic or leads, content is a big part of that. Below are several articles that help frame the discussion around content, as well as tips to create better content. have also included the latest in string of awesome infographics (read “content”) from the partnership between Eloqua and JESS3.

Q&A with Sales and Marketing Thought Leaders Headed to Content Marketing World

NetLine B2B Marketing

We presented  Content Marketing World  speakers with a list of questions — both entertaining and serious — and put together this round-up to help all attendees get to know them. 25+ Conversation Starters with the Speakers: Joe Pulizzi  –  Content Marketing Institute : “I devour audiobooks”. Question: The great debate: portrait or landscape oriented content/PDFs? Industry: All.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. It also gives you valuable crawling, indexing, and content optimization insights that can affect your Google rankings. 3. 

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26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. According to Content Marketing Institute’s recent B2B Content Marketing report , 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months.

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