Zoominfo

AUGUST 10, 2021

Condensed into 60-second short form videos, users are creating content that features their main skill-set, past experience, and future career goals. Easily digestible : In the new attention economy, we are communicating more and more through short-form digital content such as video. And it’s working. Don’t be shy, let’s get in touch.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

MKT1

JANUARY 11, 2024

Recap of our AI showcase and the 9 companies we met, who we believe are collectively representative of the range of products we are seeing in this space. Personalized content at scale - Create relevant content for a specific person, company, funnel stage, and/or channel at scale. For example, you can use Beautiful.ai

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

ConvertKit

OCTOBER 21, 2020

7 types of content you can include in your newsletter. It’s no wonder: email newsletters are fast to put together, cheap to distribute, and you’ll never have to worry about gatekeepers or fickle social algorithms again. Should I send curated links, or write something new every week? Great email newsletters are relevant.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Salesforce Marketing Cloud

DECEMBER 8, 2023

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

QuanticMind

AUGUST 29, 2023

With the stakes so high—and awareness of these issues continually growing—the way FIs collect, store, curate, and activate consumer data, and handle privacy, can become a point of differentiation. Having a full range of features and products is table stakes for FIs, but today, many of those individual offerings now sit disconnected in silos.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Does personalization really make content marketing better? A personalization strategy typically involves capturing and collecting data related to prospects and customers and then building an experience that builds connections with those customers using content.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 83

Marketing Automation Services Curation Enterprise Management Marketing Automation 83

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. They share our content. The emphasis is my own.).

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. But first, you may be wondering … What does content curation mean?

Curation 82

Curation Effectiveness Marketing & Strategy Content 82

Heinz Marketing

MARCH 17, 2023

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

flux.la

AUGUST 11, 2020

The massive appeal of these sites is due to the range of features they offer. Relevant: Also read the best content marketing examples here. With a well curated content, you’ll be able to connect better with bigger crowds and build visibility for your business while advancing your goods or services.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Examples range from Google News and Yahoo! The site also makes it easy to promote your newspaper through Twitter and Facebook.

Aggregators 100

Aggregators Blogger Media Curation 100

BuzzSumo

FEBRUARY 24, 2021

But with strategic content curation, you can become the go-to industry source they’re looking for. As days pass, more and more content gets published, good or bad. They have to compete more strenuously for the market’s attention and have an advanced content ideation strategy just to keep up with their competitors.

Curation 145

Curation Content Distribution Trends 145

Hubspot

SEPTEMBER 17, 2020

It drives more customer-centric content and communications.". When you begin curating a list of potential customers to host in a customer panel, there are a few factors you'll want to consider. A thoughtfully curated panel allows you and the team to hear from a diverse set of customers, offering a breadth of experiences and opinions.".

Enterprise Management 99

Enterprise Management Planning Work Management Marketing Management 99

Scoop.it

OCTOBER 26, 2023

Today, content marketing is well-recognized as a critical marketing strategy for building your authority. So much so that individuals and businesses alike invest considerable time and resources into building blogs, creating informative blog content, and distributing them effectively. The answer is to leverage content curation.

Curation 95

Curation Content Thought Leadership User-Generated Content 95

Outgrow

OCTOBER 7, 2021

Sprinkle humor and repost your customer’s posts with curated hashtags! Interestingly, here’s a brand that takes user-generated content legit seriously. Take into account the demographics of their followers, especially if you are a local business and want to be relevant and establish an instant connection.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Oktopost

JULY 30, 2020

The relative speed and ease of production make webinars a perfect channel to share uniquely relevant content before it becomes stale in an engaging and interactive way. Having a tool that lets you easily collect relevant information from your attendees is important. Consistently handles a range from 500-5000 attendees.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Your next step is keeping up to date on new developments relevant to your ecosystem.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. The result?

Aggregators 247

Aggregators Work Management Marketing Management Service 247

Hubspot

OCTOBER 17, 2019

In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. Alternatively, the average LinkedIn user is on the site specifically for professionally-geared content. If you can provide them with high-quality content, it becomes much easier to convert.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

KoMarketing Associates

APRIL 24, 2014

From one side, we’re fortunate to work with organizations that dedicate budgets for SEO specifically but it’s critical to realize that the most impactful SEO strategies extend throughout a range of B2B marketing initiatives. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

DealSignal

JANUARY 20, 2023

Table of Contents Hot Leads: What are they? Content Marketing A successful content marketing strategy focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. Hot Leads: What makes them special? How to Generate Leads?

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

KoMarketing Associates

DECEMBER 2, 2013

But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. Status updates create greater visibility for content marketing assets produced. LinkedIn Share Buttons. Work Experience.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Scoop.it

APRIL 18, 2024

Community-centric content management is vital in thought leadership as it ensures that content is tailored to the specific needs and interests of a community, fostering a stronger connection and building trust. Effective Content Curation 2. Curating Conversations: Encouraging Dialogue & Interaction 3.

Thought Leadership 80

Thought Leadership Communities Work Management Marketing Management 80

Scoop.it

NOVEMBER 30, 2023

In today’s fast-paced digital landscape, content reigns supreme as the lifeblood of modern business. From captivating blog posts to engaging social media updates, the relentless demand for fresh and compelling content is a driving force behind success in the digital world.

Paid Content 94

Paid Content Analytics Marketing Analytics Tools Content 94

Top Rank Marketing

MARCH 11, 2024

While the ultimate goal remains the same (being heard above the crowd), the path to reaching that goal requires strategically employing the right content marketing services. Why B2B companies need content marketing services B2B buying cycles are long and involve a whole host of stakeholders.

Work Management 106

Work Management Marketing Management B2B Marketing Service 106

Scoop.it

APRIL 16, 2020

As we’ve already talked about , you can use content curation to make the job of your communications team significantly easier. There’s even better news: you can use content curation for internal communications, too. Benefits of content curation for internal communication. Reduce the time spent on emails.

Curation 79

Curation Content Wiki Paid Search Agency 79

Marketing Insider Group

SEPTEMBER 5, 2023

Have you ever felt like you’re playing a never-ending game of darts with your content ideas, blindly throwing them and hoping they hit the mark? Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Choose the right channels.

Research 253

Research Content Marketing Work Management B2B Thought Leadership 253

Scoop.it

MARCH 25, 2021

Think about this: 50% of all content goes completely unused, and only 22% of pages that are currently in the top 10 results on search were created within one year. Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it. Let’s dive in. Human resources.

Distribution 81

Distribution Wiki CMS Development Curation 81

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s And once the content is live, it won’t require much upkeep.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

NOVEMBER 7, 2022

Both offer an easy-to-use system to create and share course content, accept payments, and even promote your courses under your branding. If you find yourself making more than a few stops a week at your local Starbucks, consider applying your passion for java to your own curated eCommerce coffee business. Image Source. Image Source.

eCommerce 15

eCommerce Business Best Practices Godaddy 15

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Scoop.it

OCTOBER 21, 2021

Content curation has become an essential part of many content marketing strategies for both small and large businesses. There are numerous benefits to sharing external content through your marketing channels. What is curated content? Why use a Content Curation tool? Create Curated Newsletters.

Curation 82

Curation Design B2B Thought Leadership Content 82

ClearVoice

JULY 12, 2023

And that’s where content marketing can be your secret weapon. Content marketing in Tech and SaaS is a strategic compass for connecting with your target audience. It’s your foundation for crafting and distributing content designed to captivate and convert. And it’s one of the most essential tools to drive adoption.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Marketing Insider Group

MARCH 16, 2020

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. Informative content demonstrates a brand’s authority.

Lead Scoring 301

Lead Scoring Lead Ranking Budget Programs Marketing Budget 301

Single Grain

JULY 4, 2023

One of the greatest challenges for content creators is consistently coming up with fresh and engaging ideas for content. Whether you’re a beginner or a seasoned writer, having these sources at the read will help you continually create captivating content that drives traffic and converts.

Content 52

Content Lead Scoring Lead Ranking Marketing Analytics Tools 52

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91