Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand.

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Brandpoint

MARCH 26, 2020

1: Don’t be political if your product isn’t Some brands are known for taking a political stance, using curated strategies that thoughtfully connect their product to key messages that resonate with their audience. When looking at distribution tactics , think about how you can target by categorization such as age, gender and interest.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy? The short answer is, of course, that content marketing is very important for Business-to-Business (B2B) marketing.

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Scoop.it

MAY 11, 2021

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business. Content Helps Control the Narrative. Ultimately, content creation is no longer optional.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. But Google+ was incredibly valuable to many users around the world. Private Google+ communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Zoominfo

JUNE 30, 2019

The facility was intentionally equipped with top-tier agencies and a finely-tuned technology stack to create content, facilitate engagement, and conduct in-depth analysis. The ultimate goal of the PADCC was to curate a database of 1,000 influencers who would then steer the conversation surrounding the Philips brand.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Content Standard

DECEMBER 22, 2017

For brands that rely on some advertising to promote content and push leads, marketers will have to think critically about how their targeting criteria might come off to a non-marketing audience. But for content marketers, I like to think about the opportunity from the content strategy side.

Transparency 106

Transparency Social Media Social Marketing Media 106

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. From marketing proposals to performance reports, your content will always look brilliant.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

SmartBug Media

SEPTEMBER 8, 2021

We already know how important it is to optimize your website for search engines so that your content shows up in search results and is viewed by users, but how can you create those same SEO benefits for the videos you create? Here are some tips from the panel: Create teaser videos that lead to the actual content you want to promote.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Content Marketing Institute

JUNE 25, 2018

Consider these three ways to turn those brand mentions into content assets. There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

Brand Identity 102

Brand Identity Branding FAQ Content 102

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Does personalization really make content marketing better? A personalization strategy typically involves capturing and collecting data related to prospects and customers and then building an experience that builds connections with those customers using content.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? And, when we had a few unanswered questions, we curated responses from expert sources.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. First-party data strategies and email newsletters.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. Remember, your audience decides what content it will consume, when it wants to consume it, and where.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Sprout Social

NOVEMBER 16, 2016

Today we’re excited to announce the launch of Bambu by Sprout Social ’s new apps for iOS and Android, now available in the App Store and Google Play Store. The app has re-imagined our core web app for employees to make it easier to consume and share content on their social networks—no matter where they are. Let us know what you think!

Curation 86

Curation Broadcasting Distribution Social Networks 86

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 88

Marketing Automation Services Curation Enterprise Management Marketing Automation 88

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. She is the Chief Content Officer at MarketingProfs. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Examples range from Google News and Yahoo! The site also makes it easy to promote your newspaper through Twitter and Facebook.

Aggregators 100

Aggregators Blogger Media Curation 100

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. But first, you may be wondering … What does content curation mean?

Curation 82

Curation Effectiveness Marketing & Strategy Content 82

Unbounce

APRIL 10, 2019

Promote Your Content More Strategically. Some B2B companies go all out when promoting their content. They share it everywhere and send notifications about every new piece of content to every subscriber. It could even end up annoying people if it isn’t relevant to them. Use Retargeting to Promote Content.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

ClickZ

FEBRUARY 7, 2020

Some of the most interesting changes are happening in areas that were beginning to feel outdated, but can, with the help of AI, remain relevant and profitable. Perhaps the most defining marketing trend in 2020 will be the rise of voice searches on devices like Google Home or Amazon Echo/Alexa. Shoppable content. Voice search.

Paid Content 142

Paid Content Marketing AI Trends Paid Search Agency 142

QuanticMind

AUGUST 29, 2023

With the stakes so high—and awareness of these issues continually growing—the way FIs collect, store, curate, and activate consumer data, and handle privacy, can become a point of differentiation. Additionally, FIs might use first-party data to reach specific audiences relevant to a product or service across digital video and/or display.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

seo.co

FEBRUARY 24, 2021

You want search engines to reward your website for its unique content by listing it on their first page of search results. But it’s a long-winded road to search result domination, and SEO involves a lot more than just writing good content. These links are an ambassador for your website content and take it ahead for success.

Link Building 64

Link Building Ad Building Domain High Quality Lead 64

KoMarketing Associates

FEBRUARY 23, 2016

Share / Monitor Content: Promoting their content will help build relationships for potential link opportunities and encourage them to share your content in return, reaching their targeted networks. I find it helpful to create an Excel file or Google Doc of key third party websites. Content Development & Distribution.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Marketing Insider Group

AUGUST 27, 2015

Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content. Keep your curated content limited to early-funnel conversations (e.g., Make smart and efficient pre-touches.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Outgrow

OCTOBER 7, 2021

Furthermore, think of review websites like Google+, and even Facebook. Sprinkle humor and repost your customer’s posts with curated hashtags! Interestingly, here’s a brand that takes user-generated content legit seriously. Imagine, if you could drop a word about your ecommerce business in a relevant subreddit. .

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Scoop.it

OCTOBER 26, 2023

Today, content marketing is well-recognized as a critical marketing strategy for building your authority. So much so that individuals and businesses alike invest considerable time and resources into building blogs, creating informative blog content, and distributing them effectively. The answer is to leverage content curation.

Curation 95

Curation Content Thought Leadership User-Generated Content 95

Vidyard

JULY 27, 2022

Download PDF Contents 1. Average Number of User-Generated vs. Video Benchmarks for Content 2.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Curating Resources 1.2

Template 73

Template Video Marketing Work Management FAQ 73

flux.la

AUGUST 11, 2020

Relevant: Also read the best content marketing examples here. With a well curated content, you’ll be able to connect better with bigger crowds and build visibility for your business while advancing your goods or services. Make sure you join in on relevant trending threads, and contribute impactful content.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100