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Sales Scoop: Tips for Personalization Within Buying Committees, A Key Outreach Strategy in the 1:Few

DemandBase

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes.

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

For example, if you want to learn how to succeed in B2B with unconventional marketing tactics, why not learn from someone like Joe Pulizzi – founder of Content Marketing Institute/Content Marketing World and The Tilt/Creator Economy Expo – both of which have been so successful, they’ve been acquired.

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Which 2024 Content House Member Are You Most Like?

Engagio

We’re proud to say that we were a recent sponsor and participant of the Sales Creator Kickoff Content House #SCKO. In this blog, we interviewed six sellers and asked them about themselves as well as some of their sales opening lines so you could find out: which content house member are you most like? Follow him on Linkedin here!

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • It’s not enough just to produce great content, it has to be made “findable.&#. Try to deliver exclusive content. Don’t be boring!

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How To Use Sales Intelligence Technology to Increase Sales Pipeline

Engagio

All that time you spend on research — Googling, scouring company websites, and living on LinkedIn — is wasted when the yield is a half-baked contact list that may or may not contain trustworthy information. It gathers, curates, and categorizes news about your prospects and customers in real-time to alert you when they have a trigger event.

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100+ Tools Content Marketers Really Love

Content Marketing Institute

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. We are, too.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.