Outbrain

SEPTEMBER 21, 2022

For years, advertising has been the primary revenue stream for the digital publishing industry. However, with the imminent loss of third party cookies, the rise of programmatic and affiliate advertising, and the promise of subscription growth, publishers have needed to adapt their revenue models at speed.

Optimization 52

Optimization Allocation Lead Ranking Advertising Agencies 52

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Anyword

MAY 9, 2022

This five-part series will dive into how you can take a data driven approach to Facebook Ads copywriting, using research-backed insights to improve your content’s form, targeting and engagement. But can this be a bit nuanced for different content types? Ad Length + Different Content Types. Let’s dive in. ads in Finance.

Ads 98

Ads CTR Content Copywriting 98

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Litmus

JANUARY 29, 2024

In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. Increased click-through rates (CTR) Depending on the content of your email, adding personalized, dynamic elements to your emails can see higher click-throughs. Source: Litmus’ Email Gallery 3.

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO.

Social Media 154

Social Media SEO Cost Per Click Media 154

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

Curation 81

Curation Click Rate Content Open Rate 81

Marketing Insider Group

JUNE 23, 2021

One of the best places to publish a video is on social media. To keep your audience engaged, you should publish new videos regularly. New content can keep viewers coming back and will hopefully lead to more sales and business growth. You retain 95% of the content in a video, compared to just 10% from text.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Click through rate.

Social Media 135

Social Media Long Tail Marketing Media CTR 135

SocialPilot

MARCH 5, 2024

Engagement Engagement tracks the number of actions people make on your posted content. You can easily track the engagement metrics on your Facebook Meta Suite’s Insights page under the “ Content Overview ” section. More people engaging with your posts is evidence that your content is resonating with your users.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Outbrain

FEBRUARY 12, 2020

We recently highlighted new additions to our publisher dashboard as part of our longtime commitment to providing tools that allow publishers to maximize RPMs, grow total revenue, and maintain editorial control. Let’s take a closer look: Organic Content Report. The post New!

CTR 35

CTR Click Rate Aggregators User-Generated Content 35

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. How does Google rank content?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Anyword

MAY 5, 2022

Any publisher promoting content on Facebook, or other social platforms, knows that not abiding by the platform’s rules can have adverse effects on a campaign’s performance. If you take a look at the specific guidelines for each platform, you’ll see what particular words, phrases, images, and types of content are best avoided in ads.

CTR 98

CTR Copywriting Guidelines Urgency Marketing 98

Martech

JANUARY 26, 2022

The new Homepage For You offering announced by native advertising and discovery platform Taboola will use AI to automate the curation of relevant and personalized content on websites’ homepages. The automated surfacing of content likely to engage readers will complement editors’ existing ability to curate homepage experiences.

Automation 93

Automation Personalization Curation CTR 93

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

SmartBug Media

APRIL 12, 2021

Guest author Holly Stanley is is a freelance B2B content writer for SaaS and digital businesses. If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Why Measure Content Marketing ROI? Which Content Marketing Metrics Should I Track?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Brandpoint

NOVEMBER 30, 2021

You can also click directly through to the placement online to easily view your story as it appears on publisher sites. It makes it easier to visualize where your content lives. Our Premium Amplified Content All in One Report Previously, our Premium campaign metrics lived in a separate report from the standard distribution.

Distribution 118

Distribution CTR Click Rate Landing Pages 118

Liveintent

MARCH 22, 2023

Since email is an opt-in channel, brands can use it to reach people who’ve already signed up for specific content and want to hear from them. Consideration in action: How Penguin Random House drove 200k subscribers with email ads Book publishers know the unique pain of launching and measuring consideration campaigns. The result?

Ads 62

Ads CTR Advertising Funnels Lead Ranking 62

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. So what amount do you need. Quick Takeaways. Quick Takeaways.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Navigate the Channel

JULY 12, 2023

“Eighty-three percent of B2B marketers use email engagement to track content performance. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). These metrics may indicate how engaging your email content is, as well as the effectiveness of your calls to action (CTAs).

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SocialPilot

JANUARY 14, 2024

Brands and businesses are making the most of the Linkedin content formats to strengthen their voice. 91% of executives rate LinkedIn as their first choice for professionally relevant content. LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. Over 90% of Fortune 500 companies use LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Optinmonster

OCTOBER 29, 2023

General Blogging Statistics 70 million new posts are published on WordPress each month. Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. 65% of content marketers say they have a documented content strategy.

Statistics 98

Statistics Paid Content Stats Blogger 98

Spiralytics

JULY 19, 2023

However, keep in mind that WordPress is a CMS (content management system). In fact, many brands have started utilizing the WordPress Schema Plugin to make their website content discoverable in the massive digital space. Get rid of thin content Thin content refers to a blog or webpage that has less than 300 words.

CMS Development 91

CMS Development Optimization SEO Practices 91

Vidyard

MARCH 23, 2021

Get the Report Contents 1. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. Are you publishing on channels where prospects are and are likely to watch?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Brandpoint

SEPTEMBER 18, 2018

Offering a lower CPC for better-quality content is a great incentive. While there are several factors that impact the QS, content is a biggie. How to improve Google Ads Quality Score with high-quality content. Here are a few ways that you can improve your content and overall QS: Relevant keywords.

Lead Ranking 113

Lead Ranking Lead Scoring Cost Per Click Paid Search Agency 113

Anyword

APRIL 28, 2022

Here, we’ll discuss how publishers and marketers across industries can make a very simple change in their ad copy (specifically, for Facebook) and see a boost in performance. Not only does putting a number toward the front of a headline stand out among a feed of copy-heavy ads, but it’s also an effective way to boost CTR.

Conversion Rate 52

Conversion Rate CTR Conversion CPC 52

Outbrain

AUGUST 14, 2019

At Outbrain, the needs of our publishers remain at the center of our DNA as we provide tools that allow publishers to maximize RPMs, grow revenue, and maintain editorial control. The solutions that our publishers use each day are conveniently organized into three main categories: Reports, Editorial Controls, and Audience Campaigns.

CTR 27

CTR Work Management Eye-Tracking Comparison 27

Bannerflow

DECEMBER 8, 2021

Plus, 77% of consumers would rather watch their favourite shows for free with ads rather than pay for ad-free content. Using video – our display trends research this year found that ads using video during 2020 received an 85% better CTR. Test what you’ve done and optimise accordingly for better CTR.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Bannerflow

NOVEMBER 22, 2022

Display ads CTR in 2022. Average click-through rate (CTR) is a more tangible metric. . This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. It will also discuss how to set a baseline CTR for your display ad.

Display 52

Display Advertisements Advertising CTR 52

Bannerflow

JUNE 8, 2021

Publishers play a unique role in the world of digital advertising, and in particular display advertising. Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network.

Advertising Agencies 89

Advertising Agencies Brand Identity Branding CTR 89

Outbrain

MAY 29, 2019

is one of the largest regional news and service publishers in Germany. The button was positioned midway through the site’s articles, giving readers the choice to continue reading the specific article or to discover more content, which appears immediately below the button. inFranken.de The tactic proved incredibly successful.

Traffic 36

Traffic Facebook CTR Case Study 36

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . And interactive content, which ensures participants have a more engaging experience with your content, is undoubtedly the most efficient way to segment your users/leads.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Unlike paid, organic results rely on quality content and SEO techniques to earn a spot on the SERP. People Also Ask.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Outbrain

JUNE 18, 2020

While my typical schedule would be filled with building relationships with Digital Publishers and tech companies, these days have taken more of a consultant spin, as many media brands are taking a hard hit, monetarily. many digital Publishers were already operating on thin margins. When the COVID-19 pandemic first arrived in the U.S.,

Optimization 29

Optimization Paid Search Agency Advertising Agencies Cost Per Thousand 29

Anyword

JANUARY 17, 2020

For content marketers specifically, A/B testing has another critical dimension: It can help them decide which content drives the most loyal audiences and delivers the best results. Hashtags – Do they affect your CTR in any way? Content : Content marketing has become the backbone of many marketing strategies.

Paid Social Agency 98

Paid Social Agency Social Media Cost Per Thousand Media 98

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Bannerflow

JUNE 28, 2019

Learn what you need to know to successfully analyse and optimise your display campaigns, as we answer the following questions: Why optimise display advertising before publishing? What is a good CTR? What is the best practice of optimising live published ads? Why optimise display advertising before publishing?

Display 75

Display Advertising Agencies Advertisements Advertising 75