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Key Things You Need to Know About Email Marketing Software

Webbiquity

It can help you promote specific products or services, announce new launches, or showcase valuable content. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Here are five specific benefits of using email marketing tools. Email Automation.

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5 Fast Hacks To Increase Your Twitter Click Through Rate

Webbiquity

But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Here are five simple ways to improve your tweets for a higher CTR. When pushing your content through Twitter, there’s no reason to take a “one and done” approach. Image credit: Flexspan.

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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search-only or search plus content sites—running a campaign across both search engines and partner content sites requires a higher budget than a campaign focused on search alone. Set your campaign parameters —geography, time/day and search/content. The bottom two ads (positions 7 and get the second-highest CTR.

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11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. Myth 6: Quality Score is All About CTR by PPC Hero. search engine marketing. It went from nearly zero to the highest performing campaign in the account by about 4-5x”).

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LinkedIn Advertising Best Practices and Advanced Tips

Webbiquity

Using multiple ad variations will maximize delivery and optimize your CTR. Include a clear, quantifiable value proposition for the content whenever possible, e.g., “Find out how you can reduce inventory cost by 20-30% while increasing service levels.” Average CTR: LinkedIn report that their average is 0.45%.

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Improving Business Productivity with Marketing Automation

Webbiquity

There are multiple platforms to be managed, loads of content to be shared, and an ever-growing mountain of data to be analyzed. Digital marketing is a broad field, with content marketing at its core. Content marketing goes beyond simply posting information about products and services. Search Engine Optimization (SEO) Marketing.

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How AI is Reshaping Email Marketing

Webbiquity

Subject and content optimization : With AI, elements in email marketing campaigns like subject lines, copy, and CTAs can be made more persuasive to drive consumer action.