Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Or subscribe on Spotify , Apple Podcasts , or YouTube

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Top Rank Marketing

DECEMBER 29, 2023

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Hubspot

OCTOBER 15, 2019

If you are getting acquainted with your CRM software and are impressed with how it functions independently, allow us to introduce you to your new favorite feature — integrations. While CRM software is powerful on its own, integrating your CRM with other tools across your sales stack makes your job so much easier.

CRM 68

CRM Process Work Management Marketing Management 68

Martech

AUGUST 23, 2021

Is some of it locked in an old CRM or DMP, or languishing on ancient sales spreadsheets? Facebook launches its “Widely Viewed Content Report”. Last week, Facebook published the first edition of its “ Widely Viewed Content Report ,” a quarterly report that provides statistics on the content users are viewing in their News Feeds.

Work Management 117

Work Management Content Marketing Management Lock-In 117

B2BMarketing.net

APRIL 18, 2024

In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals. Dots says it’s important to be strategic when it comes to guest selection and content topic alignment.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Marketing Insider Group

APRIL 22, 2021

Use the data to create personalized website experiences and reach your leads with more effective content. Content marketing is the best tool startups have for reaching targeted audiences and building brand awareness. AnswerThePublic can help you churn out hundreds of content ideas. AnswerThePublic. Optimizely. Google Drive.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Think about how to provide value for your existing customers with informational content as well as how to use them as a content source.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. These could include LinkedIn, email marketing, content marketing, or SEO. They often listen to podcasts or YouTube videos.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Businesses must: Compete against an abundance of online content and ads Create a seamless experience across various new digital channels Reach the right target audience to improve ROI Stay on top of ever-changing consumer data protection laws It’s also important to remember that laws around how companies collect personal consumer data are changing.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

JANUARY 26, 2023

The firm specializes in helping companies get the most out of HubSpot — from CRM strategy and setup to marketing automation and content creation. She is also host of HubSpot Hacks, “the #1 Unofficial YouTube show for HubSpot Tutorials” and has been a guest speaker at the MarTech conference.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Conference 114

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? Use cases : Enhanced conversational agents, sophisticated content generation and educational applications. Anthropic Claude Capabilities : Designed for safety and scalability, focusing on generating truthful content. Integrations.

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. It integrates with YouTube, Vimeo, and popular videoconferencing applications.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

MAY 25, 2022

When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. Reach YouTube viewers . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

ClearVoice

NOVEMBER 4, 2022

When we know where to find quality content, it gives us a strategic advantage. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” The content leans towards SEO and case studies. MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Adobe Experience Cloud Blog

APRIL 20, 2018

And content marketing plays a big role in this. To get the best results, your content marketing efforts need to run like a well-oiled machine so you can focus on the big picture, do your job better, and achieve more. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Catch all episodes here. Meet Rick Haring.

Lead Ranking 118

Lead Ranking Lead Scoring B2B Thought Leadership Transparency 118

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

SmartBug Media

MAY 14, 2021

If you are ready to begin your Marketo journey, there are three learning paths for Marketo beginners that we recommend: Marketo’s own resources, Udemy, and YouTube. The Marketo Resource Center is Marketo’s main content hub. Did you know that YouTube is the second largest search engine (behind Google, of course)?

Marketo 69

Marketo Marketing Automation Services Work Management Marketing Management 69

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. You can edit your photos in-app, search for user-generated content to share, or even use photos from Unsplash’s stock photo library within the app. All of this focus on visual content creation makes Later great for posting on Pinterest as well.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Martech

SEPTEMBER 9, 2022

“The content, the HubSpot Academy; it’s not an overnight thing for us.” ” Indeed, HubSpot’s content offerings have burgeoned, not least through last summer’s launch of the HubSpot Podcast Network. “Once you start taking those things to YouTube, that’s several more million.”

Marketing Automation Services 110

Marketing Automation Services Communities Hubspot Enterprise Management 110

Valasys

JUNE 8, 2020

Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Helps Identify the Loopholes in Your Content Strategy.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. These insights will help marketing and sales teams produce better content and continuously drive better results.”

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Zoominfo

MARCH 3, 2019

That way, you’ll receive email updates about their products, content, services, news, and more. What type of content do they share? Once you set your alerts, you’ll receive an email every time Google discovers a new piece of content containing your tracked terms. How often do they receive customer complaints?

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Lead Liaison

MARCH 2, 2023

Unlike static QR codes with fixed and unchangeable information, dynamic QR codes can be continually updated with new content, without issuing a new image. Marketing teams have enthusiastically embraced QR codes around the world and are now using dynamic QR codes in all kinds of applications. What Are QR Codes?

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

SocialPilot

MARCH 11, 2024

This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. Operated by AI algorithms, these virtual influencers analyze audience data to tailor content and are used in marketing, advertisement, and entertainment.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Vidyard

JANUARY 6, 2022

Contents 1. It’s a customer relationship platform (CRM) that offers scalable, cloud-based deployment. LinkedIn Sales Navigator lets users send “InMails,” build prospect lists, receive lead recommendations, and connection notifications in a convenient format that effortlessly integrates with an existing CRM. Salesforce 2.2

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Binary Demand

MARCH 26, 2024

What content can act as a flashlight, illuminating the path to your product or service? Targeted content is king: Once you understand your audience journey, create targeted content that speaks directly to each stage. Use the insights from your campaigns to optimize your content and targeting continuously.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Contently

JUNE 21, 2016

“Land Rover is a really storied brand,” said Kim Kyaw, head of digital, social, and CRM for Jaguar Land Rover North America. The videos were released on AOL Be On, which syndicates branded content to its network of more than 2,000 publishers. The campaign generated more than 5 million views in less than three months.

Advertising Agencies 78

Advertising Agencies Amazon Youtube Content 78

Optinmonster

APRIL 4, 2024

Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. And it’s even better if you can test your sender names and email content. HubSpot HubSpot combines the power of CRM software with email marketing. Click here to get started with Brevo.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Valasys

JULY 12, 2023

SOURCE:[link] Marketing Technologies Customer Relationship Management (CRM) Systems When it comes to improving sales and client relationships, any experienced B2B or B2C marketing analyst will impress upon you the importance of having key information to refer back to with efficiency and accuracy.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Velocity Partners

JANUARY 24, 2024

But, at Velocity HQ, we see it as a perfect case for the value of data-generative content. Say hello to data generative content For years marketers have treated personal data as the cost of entry for content and experiences that users are (at best) passingly interested in. First-party data is the answer.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Ranking 85

Zoominfo

JULY 18, 2022

B2B buyers consume an average of 13 pieces of content before choosing a vendor with 53% of that content found on social media. Content libraries allow you to save your frequently used replies so that you can deploy them efficiently while engaging with multiple prospects — and save yourself from embarrassing typos.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100