writing 
Customer Experience Matrix
JULY 3, 2013
It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). One problem with writing about a system like Venntive is evaluating its huge number of features.
Customer Experience Matrix
SEPTEMBER 13, 2012
When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. It can also check for whether a contact has opened an email or clicked on a link.
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Customer Experience Matrix
FEBRUARY 14, 2011
What’s missing from the list is CRM integration. That's no accident: ClickDimensions doesn’t integrate with CRM in the regular sense of synchronizing data. Rather, it works directly from Microsoft Dynamics CRM files. In other words, ClickDimensions is a Microsoft CRM add-on. Not that there’s anything wrong with that.
Customer Experience Matrix
NOVEMBER 16, 2011
But don’t think you’re writing the document for vendors. A simple marketing automation deployment might integrate only with CRM. This would include segmentation rules, content creation, processing logic, CRM integration, lead scoring, and any other tasks required to run the program.
Customer Experience Matrix
AUGUST 5, 2014
But the elation lasted about two minutes, since I then had to write a press release announcing it. The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. I’ll probably circle back and write a bit more about the latest data in another post.
Customer Experience Matrix
FEBRUARY 2, 2016
It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. Imported data includes contacts, funnel stages, campaigns, channels, revenue, and content. The matching happens at both the contact and account level.
Customer Experience Matrix
JUNE 2, 2015
It’s just over two years since I started writing about Customer Data Platforms. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself.
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