The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

Valasys

AUGUST 18, 2020

Content assets are similar to webinars except that prospect is exchanging information in lieu of a downloadable content asset such as an eBook or whitepaper. Video marketing can help marketers expand their reach on the platform. Gathering leads from the pre-existing Databases. Use eBooks and Whitepapers.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Martech

JUNE 15, 2023

Pegasystems, as it was then known, added customer decisioning, CRM and CX capabilities in the 2010s. “I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. “Most marketing is remarkably unevolved,” he continued.

Enterprise Management 107

Enterprise Management Marketing AI Work Management Marketing Management 107

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Personalization at Scale: AI enables marketers to tailor content, messaging, and interactions for individual accounts at scale.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

The Point

MARCH 18, 2014

I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely. However, as I wrote in a recent post , inbound marketing isn’t always an option.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

GreenRope

JULY 27, 2020

By simplifying and streamlining their daily workload, marketing automation minimizes mindless labor, freeing up more time for marketers to create content and build relationships. When used correctly, marketing automation improves the customer experience by delivering relevant and personalized content in a timely fashion.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

SmartBug Media

JANUARY 20, 2021

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. CRM: Ensure Clean Imports. Marketing Hub: Rebuild Using Existing Content.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Customer Experience Matrix

SEPTEMBER 8, 2017

So B2B marketers didn't need the rich customer profiles that a CDP creates. Meanwhile, the sales, account and customer success teams generally worked with individual and account records stored in a CRM system, so they weren't especially interested in CDPs either. Well, which B2B marketers have been the most active martech adopters?

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Email Marketing Software. Marketing Automation Software. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Onalytica B2B

JANUARY 8, 2019

As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

OCTOBER 26, 2010

Companies are recognizing that simply sending one-off, one-size-fits-all broadcasts to an entire database regardless of buying persona or interest level is out of step with the reality of today’s selling cycle. Many of the companies we see buying marketing automation technology are upgrading from older-generation email broadcast platforms.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Biznology

JANUARY 30, 2015

Digital marketers are experimenting with various approaches to the attribution problem, like weighting touches based on stage or role in the buying process, or by the type of touch—attending a two-hour seminar being weighted more heavily than a content download. How should I handle unstructured data, like social media content.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. Email Marketing Software. Marketing Automation Software. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? In addition: 1.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Customer Experience Matrix

JUNE 22, 2011

The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. Oracle isn’t very creative with product names.)

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. In some ways, it was clear where it was all headed; in others, the marketing and sales execs of the 80s couldn’t have dreamed of the level of insight and details we could extract from a CRM in 2023.

Social Media 62

Social Media CRM Media Work Management 62

The Point

OCTOBER 14, 2010

Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Think you have enough content? It makes a big difference for SEO and search traffic.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

JULY 22, 2010

The obvious candidates are CRM vendors. Microsoft is another possibility, although its Dynamics CRM is sold mostly to smaller businesses than the typical marketing automation system. Finally, we come to Web marketing companies. These used proprietary, non-SQL database engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2016

It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. Imported data includes contacts, funnel stages, campaigns, channels, revenue, and content. The matching happens at both the contact and account level.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Hubspot

SEPTEMBER 6, 2013

If you''ve been following inbound marketing for a while, you''ve probably heard of the term ''smart content'' before. What is smart content and how will it impact your marketing? What Is Smart Content? First things first: What does ''smart content'' even mean? Marketing has started to follow a similar trend.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

SmartBug Media

JUNE 9, 2021

HubSpot’s custom properties feature allows users to define custom properties or “fields” outside of HubSpot’s default contact properties within their customer relationship management (CRM) platform. Custom properties can be created on contact, company, or deal records and are available across the Sales, Marketing, and Service Hubs.

Hubspot 98

Hubspot CRM Marketing Automation Services Marketing Management 98

Biznology

AUGUST 6, 2015

But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine. One example is experiments with unstructured data, like that from social media, where consumer marketers are making headway.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. To reduce overall email frequency, add structure to the ongoing nurturing program, and also drive greater interaction with the database, Spear designed a monthly customer e-newsletter.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. 5 ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

FEBRUARY 14, 2023

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. 5 ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Online Marketing Institute

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Content recommedations from Evri. Digital Editions.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

AUGUST 2, 2012

Also our good friends at Infusionsoft , email and CRM folks that we use for all of our email stuff at Convince & Convert and at Social Pros. Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Most of them now have content practices. Jeremiah Owyang @jowyang.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

FEBRUARY 18, 2014

At one end of that spectrum are commodity products – CRM, for example – people know these products exist, they understand the problem that the products solve, and they recognize when they have that problem. Whether a company should predominantly use inbound or outbound marketing; 2. Which end of the spectrum are you closer to?”.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

PureB2B

MAY 30, 2022

Email marketing. Content marketing. Search marketing (Paid Search). Once you make the conversion, you can keep using conversations to aid your CRM efforts and build deep, long-term client relationships. Using Database Marketing to Drive B2B Lead Generation. This strategy is called database marketing.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Webbiquity

JANUARY 12, 2021

Michael: On the technical level, we track pretty much everything that happens on the website, as well as integrate that with transactional platforms like a CRM, marketing automation , and those kinds of things. We basically pull all of those together, on the technical side, into a graph database which allows us to see end-to-end.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. But, it's not a 1:1 correlation in my mind.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Customer Experience Matrix

FEBRUARY 23, 2011

Here's a quick inventory of strengths and weaknesses: - just about any MRM feature you can imagine: planning, budgeting, project management, vendor management, media buying, content management, creative mark-up, approval workflows, etc.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

The Point

NOVEMBER 8, 2010

The client sourced the names from their CRM database and outside lists and has taken great pains to verify the contact information. We’ll be heavily leveraging the client’s marketing automation platform to broadcast the emails and track response. . Nonetheless, it is, for the most part, a cold list.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100