ANNUITAS

SEPTEMBER 21, 2018

Adobe is known excellence at the crossroads of creative and analytics. AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. Maybe not so much in this case.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Kapost

MARCH 13, 2017

On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing operations and focus on quality over quantity. And how could content drive revenue if it was always executed ad hoc or worse, left totally unused?

Creativity 54

Creativity Product Eloqua Enterprise Management 54

ClearVoice

JUNE 17, 2019

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Everything Technology Marketing

FEBRUARY 26, 2013

The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. . Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

B2B Marketing Traction

JULY 9, 2014

At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

TrustRadius Marketing

JANUARY 8, 2020

It is most suitable for teams that prioritize inbound marketing and need a tool to support their digital content strategies. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Ledger Bennett

MARCH 12, 2020

Map out your event schedule and identify any speaking slots or content that can be recreated digitally Contact all relevant stakeholders and get their agreement to run a digital alternative Give the sales and marketing team a clear plan on the approach and objectives of the project. ? Build an event hub where all your event content is housed.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

ClickZ

OCTOBER 22, 2020

It’s software that makes it easier to manage marketing-related tasks—launch campaigns, generate leads, keep track of ad creative, and monitor results (to name a few examples). Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Once that was done, we realized we had a HUGE content problem.

Webcast 100

Webcast Work Management Marketing Management Content 100

SnapApp

MARCH 29, 2015

This is Oracle Marketing Cloud’s biggest event, with over 2,500 expected attendees gathering to celebrate a year filled with top-notch marketing, innovation, and creativity. 2014 was a great year for content marketing. As a leading Oracle | Eloqua partner, SnapApp was one of the first to create an Audience App.

Eloqua 48

Eloqua Advertising Agencies Interactive Marketing Creativity 48

Marketing Insider Group

JANUARY 8, 2013

Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing. B2B Ideas@Work by Billy Mitchell (@ BillyMitchell1 ) and the folks at MLT Creative. Follow their co-founder @ DougKessler and director @ RSkin11.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Buzz Marketing for Technology

MAY 28, 2014

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., Adobe Creative Cloud), or other tools your team may discover that appear to be helpful. Investing in (licensing, purchasing) martech solutions is certainly something you will do. That may be an email service (e.g.,

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The third step, which Lytics hasn’t yet taken, is to select the content itself. But perhaps I’m getting ahead of myself. So, about that self-service option.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Vidyard

NOVEMBER 26, 2013

With a bit of creativity, everything from SaaS to marketing automation can be marketed in an engaging way. In this post I’ve collected five examples of amazing B2B videos to inspire you to take your own content to the next level. Takeaways: Don’t try to fit everything into one video!

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

SnapApp

AUGUST 29, 2014

Using Creativity to Engage Audience. Using non-question content pages, they have provided information between question pages to keep the audience as informed as possible. Eloqua Integration Seamlessly Delivers Leads from SnapApp to Database. Interactive Content Achieves Results for Customer and Audience.

Pricing 48

Pricing Price Marketing Management Eloqua 48

SnapApp

OCTOBER 28, 2016

Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). 6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity. Ashley Taylor Anderson, Content Marketing Institute. Do you want to be creative?

Eloqua 48

Eloqua Banners Training Creativity 48

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

SnapApp

OCTOBER 22, 2012

With seemingly personal topics like weddings, interior design, fashion, pets, and humor dominating most feeds, it would appear to be a barren wasteland for relevant and informative content - unless you're in the business of weddings, interior design, fashion, pets or humor. In social media, content may be king, but cuteness is worth a king?s

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

Vidyard

MAY 9, 2017

At the Symposium on May 24, Vidyard will showcase its leading video platform to a number of the world’s most creative and influential IT executives, helping them to embrace video as an integrated part of their marketing, sales, service and internal communications programs. “If If a picture is worth 1000 words, imagine the power of video.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Ledger Bennett

MAY 24, 2018

The forms, available for Sponsored Content and Sponsored InMail, allow us marketers to collect even more quality leads from our ads, whilst offering LinkedIn members a seamless, simple experience with a pre-filled form. A seamless experience that allows them to access valuable content, without leaving the LinkedIn platform.

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

SWZD

SEPTEMBER 16, 2019

CipherCloud’s security platform integrates data protection, content control, monitoring, cloud discovery and risk analysis. He said “with marketing you get the creative side as well as the logical side.” We also discussed Alex’s thoughts on how Artificial Intelligence is impacting the field of marketing.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

The Point

JANUARY 13, 2015

No matter what your marketing resolutions this year – more content, better creative, etc. – That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. no improvement matters if you can’t measure it.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

SnapApp

JANUARY 17, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. Right within the blog content, Bizo embedded a SnapApp called, B2B Marketers: Find Out if You’re a D isplay Advertising Expert! More engaging blog content.

Display 48

Display Advertisements Advertising Eloqua 48

SnapApp

JANUARY 15, 2015

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. For companies offering highly technical products and services, it can be challenging to create content that captivates, entertains, and sticks with their audience.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

SnapApp

NOVEMBER 7, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. Are you using interactive content marketing apps to engage your users like DemandGen?

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

SmartBug Media

MARCH 18, 2019

YouTube also does a good job of branding itself or third-party advertising on your content making it difficult to provide a professional look and feel on your video content. This hosting platform draws a lot of creative content, such as documentaries, music videos, and short films. Vimeo PRO: $17/month. Device detection.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Vidyard

MAY 9, 2017

At the Symposium on May 24, Vidyard will showcase its leading video platform to a number of the world’s most creative and influential IT executives, helping them to embrace video as an integrated part of their marketing, sales, service and internal communications programs. “If If a picture is worth 1000 words, imagine the power of video.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 9, 2017

At the Symposium on May 24, Vidyard will showcase its leading video platform to a number of the world’s most creative and influential IT executives, helping them to embrace video as an integrated part of their marketing, sales, service and internal communications programs.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50