Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Webbiquity

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights. For instance, Zomato is really killing it with a string of compelling content.

Social Media 313

Social Media Social Marketing Planning Tips 313

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. Before you dive in, define your content hierarchy. Core topics.

Process 53

Process Optimization Curation RSS 53

Litmus

FEBRUARY 8, 2024

According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. To avoid penalties and performance issues, marketers should prioritize sending relevant, personalized messages to engaged subscribers and using innovative tactics like live polling to gather subscriber preferences at scale.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

nDash

JULY 26, 2022

Content marketing is three times more efficient than traditional lead generation strategies. And, in 2022, you can ask almost any marketing professional out there– 92% say that content is a valuable asset. With all the positive feelings surrounding content marketing, why are some businesses still struggling to see results?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An endless number of content ideas all on one page.” 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . At its best, demand generation is thoroughly relevant to the pressing needs of the market today. Resource and tutorial pages.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Martech

JANUARY 25, 2022

This approach is about continually monitoring sentiment and engagement with buying groups within your target accounts to curate marketing and sales experiences accordingly. Your content, creative, and delivery should be designed around that. Marketing casts the content net wide into the sea of possible prospects.

Lead Ranking 93

Lead Ranking Top of Funnel Marketing Qualified Leads Ideal Customer Profiles 93

Hubspot

FEBRUARY 16, 2022

If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). 5 Tips for Creating a Sales Hook, According to HubSpot Sales Reps. HubSpot Sales Manager Alex Santangelo recommends speaking in the prospect's language.

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Televerde

JUNE 22, 2021

With the right tools, you can focus your time on growing your business instead of curating content for social media. Automating your social media ensures you are posting the right content at the right time to reach your audience. Automation also cuts down on the slow content curation process.

Social Media 64

Social Media Automation Tools Personalization 64

Onalytica B2B

APRIL 11, 2017

There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field. Content marketing is also a long game. Influencers & Content. I’ve already mentioned how using influencers in visual ads can help, and the same applies to within content.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Vidyard

JULY 27, 2022

Download PDF Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Don’t Be Afraid to Have Fun and Get Creative 3.6 Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2 Perfect for sharing with your team!)

Template 73

Template Video Marketing Work Management FAQ 73

Content Standard

OCTOBER 19, 2016

Here’s a closer look at six experience-based marketing strategies, and the role experience could play as part of your brand’s content strategy. Live video streaming allows brands to bring an experience to their customers in real time—and it’s the next natural step forward for a brand’s video content strategy.

Creativity 40

Creativity Marketing AI Planning Opt-out 40

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. She is the Chief Content Officer at MarketingProfs. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Scoop.it

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. What is Content Curation?

Curation 108

Curation Ethics Copyright Content 108

Marketing Insider Group

JANUARY 8, 2013

Savvy B2B Marketing by the “Savvy Sisters” (@ savvy_b2b ) where you will find some amazing curated and created posts on B2B Marketing. Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hubspot

DECEMBER 21, 2020

At HubSpot, we know the struggle. Copywriting demands creativity, inspiration, and hard work — and it can be difficult to find all three, day-in and day-out. Introduce the product/service that you're reviewing and relevant background information about the company the product/service is from. Table of Contents. Subheading.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Hubspot

OCTOBER 24, 2023

To help you ace your interview, we’ve curated this massive list of interview tips to win over your interviewers with a smile and a stellar conversation. Research relevant questions and practice answers. When you know what the company is looking for, you can mentally list down your most relevant achievements and skills.

Tips 60

Tips Impressions Positioning Practices 60

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Here are the five biggest trends you need to know.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

AUGUST 21, 2023

As such, it’s crucial to make your communication clear, to the point, and relevant. All of this is to say that your audience will not read your email content unless they first click the subject line. However, suppose they've only opted into awareness stage content. Spend some time on the subject line. It should grab them.

Template 69

Template Work Management Case Studies Case Study 69

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. So, here’s a quick refresher for how to think about your next video marketing strategy — and how to make it relevant in an ever-changing world.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. What Ohio Butter Sculptures Can Teach Us About Improving Annual Content Packages. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Scoop.it

NOVEMBER 30, 2023

In today’s fast-paced digital landscape, content reigns supreme as the lifeblood of modern business. From captivating blog posts to engaging social media updates, the relentless demand for fresh and compelling content is a driving force behind success in the digital world.

Paid Content 94

Paid Content Analytics Marketing Analytics Tools Content 94

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Hubspot

JANUARY 12, 2016

B2B marketing survives and thrives on the steam engine of content. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. In one study, 70% of U.S.

B2B Thought Leadership 28

B2B Thought Leadership Tips Blogger Thought Leadership 28

Hubspot

AUGUST 20, 2018

After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. Instagram also does a good job of promoting their stories and IGTV show about celebrities, wildlife, and other culturally relevant topics.

Paid Search Agency 78

Paid Search Agency Barriers Marketing & Strategy Education 78

Hubspot

MARCH 19, 2022

Pore through as much industry-relevant content as you can — whether that be through magazines, blogs, podcasts, or any other medium that can give you a fleshed-out picture of your market. Now, it’s time to get creative. Use carefully curated content. This encompasses both visual and written content.

Business 65

Business eCommerce Godaddy Contact Marketing 65

Hubspot

JUNE 24, 2016

That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative. Relevance is often talked about in mythical terms. For the Content Creator. Carrie Kerpen, CEO at Likeable Media: The Trick To Improving Content ROI: Make Your Content 3-D.

Marketing Analytics Tools 49

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 49

Hubspot

OCTOBER 19, 2016

To succeed, you’ll need to establish a distinct brand aesthetic, a well-curated feed, and an effective community management strategy -- all stemming from your own unique brand identity. Posting content that is random creates disconnect and confusion. Is your brand playful? Adventurous? Bold and daring? Squarespace (@squarespace) : 52.4K

Brand Identity 28

Brand Identity Branding Curation Work Management 28

Hubspot

JANUARY 23, 2015

To help you kick your own presentations up a notch, we''ve curated 25 awesome SlideShare decks below. 1) "How to Produce Better Content Ideas," Mark Johnstone. How to Produce Better Content Ideas from. 5) "Why Content Marketing Fails," Rand Fishkin. Sometimes, the most helpful pieces of content tell you what not to do.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Hubspot

SEPTEMBER 20, 2010

Georgina's article highlights several more unconventional ways to get more out of your Twitter account for your blog, which include telling the story of blog content creation, tweeting interesting comment responses, running a Twitter competition tie-in, and creating a Twitter conversation around an event. Leave lots of relevant comments.

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

Marketing Insider Group

JANUARY 10, 2022

Many marketing events in 2022 are offering in-person and digital events and content. They use super creative ways to keep us engaged. At SMX events you’ll hear from experts about how to drive traffic and conversions through SEO, PPC/SEM, analytics, content marketing , CRO, technical SEO, and more. Content Marketing World.

Marketing AI 311

Marketing AI Enterprise Management Peer-to-peer Best Practices 311

Hubspot

MARCH 14, 2019

Ultimately, when you spend time and effort curating the perfect Instagram presence, it can be frustrating when you don't see an immediate return. Magic Social also uses targeting to connect you with relevant followers. Upleap uses targeting to find users who will want to engage with your content. Experiment with Content.

Paid Content 68

Paid Content Marketing Automation Services Work Management Paid Search Agency 68

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. However, standing out amidst digital content overload has become a formidable challenge. To truly stand out among the rest, it requires a thoughtful approach and creative execution.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Hubspot

JUNE 27, 2014

To stand out, boost engagement, and increase shareability, many marketers have turned to visual content -- especially infographics. 1) The Blogging Food Groups: A Well-Balanced Diet of Content , by LinkedIn Marketing Solutions. This infographic is probably the most creative one of the bunch. content creation'

Best Practices 28

Best Practices Television marketing Buyer Personas Blogger 28