Marketing Insider Group

AUGUST 5, 2020

But the reality is that digital and content automation is here and it is here to stay. We all remember that moment we discussed a certain product or brand over the phone with our friends and saw a Facebook ad for it the next minute! After all, three out of four marketers are now using automation in some capacity in their strategies.

Enterprise Management 354

Enterprise Management Automation Work Management Marketing Management 354

Metadata

DECEMBER 5, 2023

Experimenting in Metadata allows you to test different elements of your campaigns, including the audience, creative, text, channels, content, and offers. For example, if you’re trying to create demand, you may experiment more with brand awareness ads on Facebook than if demand expansion was your goal. Need a few ideas to get started?

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Contently

JANUARY 12, 2017

For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. In December, Zuckerberg made some telling remarks in a video chat with Sandberg: Facebook is a new kind of platform.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Martech Advisor

JANUARY 28, 2020

Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Tell us on LinkedIn , Facebook , or Twitter. Cultivate Transparency. Prioritizing Customer Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content. Duration and platform specific insights.

Trends 53

Trends Video Marketing CPO Allocation 53

RebelMouse

APRIL 18, 2019

Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. We are release partners with Google, Facebook, Snap, and Twitter. Propel your content to win with the right platform.

CMS Development 40

CMS Development Product CPO Buzz 40

RebelMouse

APRIL 18, 2019

Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. We are release partners with Google, Facebook, Snap, and Twitter. Propel your content to win with the right platform.

CMS Development 40

CMS Development Product CPO Buzz 40

RebelMouse

APRIL 18, 2019

That's why we've spent almost eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. We also make curation of social content simple. This is our mission.

CPO 40

CPO Curation Outreach SEO 40

RebelMouse

APRIL 18, 2019

That's why we've spent over eight years building, iterating, and refining our platform to make editorial life easier and, more importantly, to support your content successfully. Thousands of creators and hundreds of content teams use our platform every day. We also make curation of social content simple. This is our mission.

CPO 40

CPO Curation Outreach SEO 40

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Google+ : Content marketing goes yet another step forward as B2B executives can now link their content using Google+ authorship.

Social Media 40

Social Media Optimization CPO Media 40

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs).

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Lenny's Newsletter

AUGUST 15, 2023

Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. total crap? More than half of people just started cursing and being really upset. When you hear that strong emotion, then you know you have something.

Validation 52

Validation Startups CPO B2B 52

Hubspot

JANUARY 11, 2013

We need to update our social media accounts, publish blog posts, and create lead generating content. Walmart posted this social CTA on Facebook. I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed. What a dreamland that would be. 4) Walmart. 5) Wells Fargo.

Template 28

Template Brand Identity Branding CPO 28

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. What about the themes, humor, duration, content, even color, worked? The (Near) Past. Why did video A result in 10x sales relative to video B?

Advertisements 85

Advertisements Advertising Video Marketing CPO 85

Webbiquity

JUNE 6, 2011

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Follow Michael on Twitter @BrennerMichael and Facebook. Revolutionizing Communication.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100