Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty
Martech Advisor
JANUARY 28, 2020
When C-level executives are on board with the change, it will be easier to invest in better resources, tools, training programs, and software applications to implement better data privacy practices. For instance, you don’t need an elaborate sign-up form for a gated content targeted for the top-of-the-funnel audience.
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