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5 Great B2B Content Marketing Examples

BOP Design

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. What makes this content offer great? HubSpot’s Case Study. HubSpot’s Case Study.

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Coronavirus and the Subscription Spike

Anyword

We’ve seen CPAs decrease dramatically since the crisis hit a tipping point (approximately the last 3 weeks). In some cases, we’re seeing CPAs dropping by around 70% (!), and almost all of our subscription publisher campaigns have seen CPA drops of at least 30%. We’ve been seeing the same thing at Keywee.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

You may also uncover useful details for tailoring sales copy and content to the interests of your target audience. These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. Educate Your Buyers. Include a section for white papers, case studies, and videos. Market size analysis.

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Examples of Account-Based Marketing Use Cases to Help Take Your ABM to the Next Level

The ABM Agency

Table of Contents: What is Account Based Marketing? Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1 Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1

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Examples of Account-Based Marketing Uses Cases to Help Take Your ABM to the Next Level

The ABM Agency

Table of Contents: What is Account Based Marketing? Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1 Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1

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The 4 Main Stages of the Customer Journey Map in Professional Services [Infographic & Video]

Hinge Marketing

You’re not picking a consulting engineer off the shelf on your way out of the CPA store. If you’re a B2B or professional service marketer reading this, you probably already have a mix that includes events, social media, blogging, video, webinars, and some sort of white paper available for download on your website.

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The 3 Most Common Objections to Online Marketing for Professional Services

Hinge Marketing

And according to our research , 47% of firms plan to develop a content marketing program in the near future. Firms are using their website, content marketing and social media (just to name a few) to boost visibility and improve their reputation online. Content : what are the pain points your clients and prospects are dealing with?