Writing on the Web

NOVEMBER 13, 2013

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. What is quality content? Quality content is defined by your readers.

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

SEPTEMBER 24, 2014

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. It can also help identify what drives your readers; what content resonates with them.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

OCTOBER 28, 2015

These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned content marketing efforts are creating. This is what’s called the KLT factor. Slightly larger fee ($25-$50).

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Content matters. Words matter.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

DECEMBER 26, 2012

“ Content is king. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. No pressure, of course. 5 Reasons Content Marketing is Getting Harder.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

MARCH 17, 2014

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? Then I turn to the content research on topics and subtopics. How to Research Content. How to Use eBooks to Research Content.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

OCTOBER 28, 2011

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Easy-peasy.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

DECEMBER 12, 2012

Or quality content for customers ? The content must be relevant, new and, of course, SEO “friendly.” This last requirement can seem the most daunting, especially for non-technical professionals who are less familiar with websites and online content marketing. You need to make your keywords obvious.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 24, 2011

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Content marketing is a buzz word not just because marketing people like new buzzes. Even if the Internet changes at lightening speed, the writing basics for content remain the same.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

JULY 5, 2011

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. It contains important information to consider when writing your blog, e-newsletter or content marketing to attract clients, and it still applies today. – yes yes of course you are…).

Digg 100

Digg Content Newsletter Buzz 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Of course you can’t get either of these unless your marketing messages gain readers’ attention first.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 18, 2010

Engaging the hearts and minds of readers through written content isn’t easy. The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Both, of course. Lists (much like this one) are great for both SEO and content purposes.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. Do you think this is important to do if you’re creating content that leads people to make decisions ? Of course, the truly nuanced subtlety is when you not only observe yourself thinking, but you feel yourself feeling !

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve four things. No matter what business you’re in, your content must achieve four things. I had cobbled together the content from a bunch of different sites, and it was really stale. **I

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

SEPTEMBER 17, 2010

I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. On a human level, it gives people a chance to see you and hear you, which of course goes towards building trust.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Of course there’s a way to write about negative feelings, and still have a positive outlook, positive solutions. Content Marketing Favorites: Brain Based Blogging.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve 4 things. No matter what business you’re in, your content must achieve 4 things. I had cobbled together the content from a bunch of different sites, and it was really stale. **I

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JUNE 4, 2010

My content marketing consulting blog is here, at WritingontheWeb.com , all about online content marketing. All sorts of content on the web must be published in order to get found, get known and get clients. This blog is currently ranked #5 in the Top42 Content Marketing Blogs. Writing and blogging services? A copywriter?

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Writing content for the Web is different. How to Write Like You Talk.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

JULY 19, 2010

Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message to influence people. You’re supposed to build your content around this intention.

Process 100

Process Ning Digg Content 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. Content : No keyword usage in headline, first paragraph, or in body.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

FEBRUARY 21, 2013

Worse, in some cases, they aren’t teaching writers about this in online writing courses. I could be wrong, of course, because I didn’t sit through the only two courses on social media and blogging basics. Granted, this was a course for fiction and non-fiction publications and writers.

Blogger 100

Blogger SEO Keywords Custom Publishing 100

Writing on the Web

DECEMBER 31, 2014

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. These are the goals of content marketing , whether with a website or a blog.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JUNE 25, 2014

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers. These are the goals of content marketing , whether with a website or a blog.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

JANUARY 8, 2014

Of course you love what you do and the way that you do it. And of course you want to share it with the world. As Jonathan Kranz writes in his EbookEbook , There’s no shortage of excellent ideas for ebook content. About Expert Ebooks Books Content Marketing E-Books Attracting Clients expert ebooks'

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

NOVEMBER 4, 2015

To use myself as an example, you’ll notice on the bottom right side of this blog there’s a graphic image to download Content Marketing with Blogs , a free ebook. Well, eventually, of course I am! Click here for an example to download the Content Marketing with Blogs Guidelines to Save Time & Get Better Results.

Top of Funnel 100

Top of Funnel Product Digital Marketing Funnels Marketing Funnels 100

Writing on the Web

AUGUST 14, 2013

Unless, of course, you can stake out a niche online , and show that you’re a number one expert in your field with a blog. He was on ET, of course, and ready to go. About Blogs Content Marketing In the News. blog marketing business blog training business blogs content marketing with blogs Online Marketing'

Training 100

Training Business Blogging Internet Marketing Work Management 100

Writing on the Web

MAY 30, 2016

Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. Cornerstone content: free, free for email, and some for fee. My Content for Coaches business: ContentforCoachesandConsultants.com . Typical clients page: who do you work with?

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

DECEMBER 15, 2010

If you want to create content that engages readers, you have to know their online habits and interests. Do you access web content via RSS feeds? Do you read web content from a smartphone? Clever headlines will get them to click over to your content. Therefore your content needs to trigger to action.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JULY 16, 2014

Can there be an ideal merge of both of these important elements – design for branding AND showcase valuable content ? For us, Content for Coaches , this is divided like this: Book notes – I often read 2-3 books at a time. Simplicity. Focus on only 3-4 sections in your newsletter. We try to keep it really short.

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

JUNE 12, 2014

Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise. Make a weekly blog schedule to include writing the content, sharing it on social sites, researching and commenting on other blogs, and formatting, editing, linking, etc.

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

SEPTEMBER 30, 2015

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. Content is king, and your readers will recognize in an instant if you can offer a solution to their problem.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100