Biznology

AUGUST 10, 2020

Content marketing that produces consistent revenue-generating results for your business requires more than just writing, editing, and publishing. So, whether you’re about to embark on a new content marketing program or would like to get better results from existing content marketing efforts, here are a few broad strategic areas to examine.

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Content Marketing Content Marketing & Strategy Keywords 104

Biznology

NOVEMBER 18, 2021

Just about every content/data management tool you might use provides some measure of granular control for access, sharing, and editing and other tasks based on role or department or other user criteria. As will Compliance, of course, if your firm is subject to industry regulations. Tools to Enable and Control Sharing.

Content 104

Content Enterprise Management Privacy Training 104

Biznology

JULY 13, 2018

All content is not created equal. That’s why it’s critical to create content that appeal to the different buyer needs. There are exceptions to this, of course, and there can be real opportunity to introducing an entire class of prospects to a solution. Case studies are a great example of content that works for these prospects.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117

Biznology

MARCH 9, 2020

Our clients often ask us what kind of content we recommend for their content marketing to be successful. Since most of our clients define success as winning new business, the question is really about what kind of content marketing converts site your friends, followers, subscribers and site visitors? Topics and Subject Matter.

Content Marketing 104

Content Marketing Content Thought Leadership Privacy 104

Biznology

JANUARY 9, 2017

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Micro-learning strives to achieve a specific “learning outcome”—marketers might call it the “takeaway”—by delivering a bite-sized nugget of learning content. Like this post?

Video Marketing 80

Video Marketing B2B Content Paid Search Agency 80

Biznology

MAY 31, 2017

That’s why most online “content” is text. But most video content for sales engagement (or any other purpose) is not skim-able. One way you can increase the number of short, high-impact videos in your content library is by looking for opportunities to add video to non-video assets. To scope out a solution, you can skim text.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Biznology

AUGUST 13, 2020

When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently. This is where content segmentation comes into play.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

APRIL 12, 2017

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. The importance of keywords.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

MARCH 24, 2017

Of course you do; who doesn’t? Content is king. And that’s where the king, the queen, and the crown jewels come into play: Content is king. With your content. Your content. Say it with me now: content. And your content usually represents the first touchpoint in your customer’s experience of your brand.

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Touchpoints Conference Content Class 160

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

AUGUST 27, 2019

Gating content —requiring site visitors to provide their email address or other information before they can access or download the information— is a critical part of the conent marketing equation. Doing so requires that you provide information of value, of course, but also that you provide at least some value without restriction.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

JULY 14, 2017

Our goal, of course, is to make it easy for everyone who visits our site to do what they came to the site to do. What does this have to do with content marketing? Your emphasis has to be on the content that will be most useful to the most prospects. Our content development process needs to factor this in. Everything.

Content Marketing 116

Content Marketing Content Aggregators Segmentation 116

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.

SME 80

SME Ad Building Copywriting Content 80

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” Data-driven content marketing is the future. Data-driven content marketing is the future.

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Conference Marketing AI Domain Paid Search Agency 147

Biznology

APRIL 7, 2017

The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Your content strategy starts with great content, to be sure.

Lead Scoring 144

Lead Scoring Lead Ranking Leads Lead 144

Biznology

NOVEMBER 7, 2016

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

MAY 6, 2019

You get many likes, and people respond well to your content. Quality content – from views to sales. Let’s not forget – CONTENT IS KING. But, at the end of the day, if your content is rubbish – you won’t get anywhere. Meanwhile, with high-quality content, you can gain loyalty. Sure, they like you.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

OCTOBER 13, 2014

You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital to your content marketing success. Here are a few tips on increasing engagement. Ask Questions, Respond to Answers. Personalize.

Content Marketing 80

Content Marketing Content Aggregators Custom Publishing 80

Biznology

APRIL 17, 2015

We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.

Content Marketing 80

Content Marketing Content Social Media SEO 80

Biznology

NOVEMBER 11, 2015

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand. Make it Relevant. Make it Interesting.

Content 80

Content Marketing Automation Services Viral Marketing Custom Publishing 80

Biznology

MAY 16, 2013

Too often, thoughts of content for content marketing start and end with the written word. Taking advantage of that fact will help your overall content marketing not only on its own strengths, but by providing variety and a change of pace. Content Marketing Business Content marketing marketing Search engine optimization'

Content Marketing 80

Content Marketing Planning Content Cross-Selling 80

Biznology

JUNE 20, 2017

Google relies on global online content to come up with its search results. Google isn’t content in, search out. The more quality content that you generate across all of your online platforms, the more in control you are of your online reputation. It doesn’t even need to be quality content. This is the truth.

Social Media 185

Social Media Wikipedia Google Marketing Websites 185

Biznology

MARCH 21, 2014

Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MARCH 21, 2014

Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MAY 17, 2016

However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already. That’s smart. Don’t do it.

Best Practices 149

Best Practices Content Youtube Verticals 149

Biznology

NOVEMBER 17, 2017

Each time a subscriber joins your list, they get a welcome email thanking them, letting them know what to expect from you, and offering other content that may be of interest. These automated emails can be tied to the content they’ve consumed, so you all but guarantee relevance. Set your course.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. Content Marketing Institute. Joe Pulizzi’s genius was to see the value of content marketing long before everyone else. Matt Heinz has built a successful demand gen agency on the shoulders of great content.

Resources 171

Resources Research B to B Advertising Agencies 171

Biznology

MARCH 4, 2015

We’ve long known that content marketing is more effective than traditional advertising. You might have already been using content marketing for years. You can’t win at content marketing with mere tactics. If you don’t, you have a bigger problem than content marketing can solve). How do you get there?

Content Marketing 80

Content Marketing First-Mover Advantage Differentiation Content 80

Biznology

JULY 25, 2016

There’s been a lot written about content creation, placement, and promotion in recent months. In fact, you know Content Marketing is gaining in importance when universities start creating CM course curricula and incorporating them into their digital marketing programs. An attempt to time the market is at play.

Top of Funnel 80

Top of Funnel Brand Identity Branding Content 80

Biznology

MAY 11, 2015

Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. There’s nothing more basic in content marketing than creating content that is of interest to your audience. More Advanced Ideas.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Biznology

FEBRUARY 22, 2021

What they care about of course, is what’s in it for them. Of course, saying you’re great and having someone believe it are two di?erent You may think that the secret to successful marketing is making it clear how great you are and how incredible whatever you’re o?ering Nobody cares. It has to relate back to what you do.

Lead Ranking 160

Lead Ranking Sales Qualified Leads Marketing Prospects Lead Scoring 160

Biznology

AUGUST 11, 2015

There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. It’s a little like content-farming. You’re kind of screwed. Here’s a good start.

Social Media 80

Social Media Curation Ideal Customer Profiles Media 80

Biznology

OCTOBER 23, 2015

Planned carefully, your next mastermind session can produce several pieces of content. Spread that varied content across channels to maximize the return on your mastermind session. The goal of a content mastermind session is to generate ideas with a group of professionals looking to do the same. Where to Start.

Content 80

Content CRM Social Media Training 80

Biznology

FEBRUARY 12, 2015

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. There can be overlap, of course, but if you can’t find a real difference between segments, chances are you’re not looking deeply enough. Even B2B companies benefit from this approach. Like this post?

Personalization 80

Personalization Content Marketing Content Paid Search Agency 80

Biznology

AUGUST 7, 2013

Anytime I read about content marketing, the phrase “compelling content” inevitably appears. Because content is so wide-ranging – from how-to videos to blog posts to inspirational quotes – I think we all vaguely know what it is. But if I had to define it, I’d say it’s content that is newsworthy. Photo credit: Wikipedia.

Content 80

Content Wikipedia Copywriting Internet Marketing 80