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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. Benefits of Thought Leadership?

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How to Maintain Great Content Curation

The Effective Marketer

On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Don’t do it.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

This concept is all about where content is placed on your webpage. Marketers use alt text so their images are optimized for any kind of viewer, like someone with images disabled in their browser, and so search engines like Google can “read” the image and return it in results for relevant queries. 7) Content Curation.

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

This concept is all about where content is placed on your webpage. Marketers use alt text so their images are optimized for any kind of viewer, like someone with images disabled in their browser, and so search engines like Google can “read” the image and return it in results for relevant queries. 7) Content Curation.