Remove contingency websites
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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

There is no question that conventional wisdom — and an overall trend for the last few years — has leaned towards less ‘content gates’ in GTM programs – i.e., offering more content un-gated. How did we get so burned out on content gates? These trends are breathing new life into content gates.

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How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Scoop.it

Or a contingency plan, as it’s officially known. But how many have a plan B specifically for content? When there’s a crisis, content is usually one of the last things people think about. This is where a content contingency plan comes in handy. How a business crisis can affect content (and why it matters).

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. However, on the landing page, everything is contingent to the details based on the companies products and solutions. Images and Video Content. List of Benefits.

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How to optimize your marketing budget: Do more with less

Sprout Social

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Consider experimentation and contingency In an ever-evolving market, marketing teams should be able to try, test and learn. And 26% agree that memorable brands take risks with their social content.

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7 Content Marketing Trends for 2022 & How to Prepare

Brandpoint

How to Prepare Think of contingency plans and safety details first. No, donating money to a charity and then posting “look how great we are” on social isn’t the way to go, but incorporating genuine and honest stories on your website will help to build a strong, positive reputation. What will you do if you need to go FULL virtual?

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce Marketing Cloud

Attach goals and metrics to contingency plans. Enter: the contingency plan. Contingency planning doesn’t just help in the preparation phase of holiday campaigns. Keep this in mind when you view website visits (both total and unique) and traffic from social, affiliate channels and other sources, like email campaigns.

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

It’s a shame that manufacturers and others do not clearly see the above firm’s value because on the website they speak to how they deliver 91% on time and in budget vs. the industry average of 40%. And I see product-based content on their blog. They talk about achieving 96% of business goals vs. the industry average of 64%.