Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 271

Marketing AI Webinar Metrics Content Marketing Planning 271

Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. But our decision is: it’s an advantage.

Tools 125

Tools Content Marketing Content Work Management 125

Marketing Insider Group

MAY 6, 2019

In fact, a carefully constructed content marketing plan could quadruple your leads or better. There are many different ways you can generate leads for your business online, but content marketing should certainly form a major part […].

Planning 270

Planning Marketing Plans Content Marketing Leads 270

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Here are some tips on how to get your best experts to help you create stand-out content: Explain how the finished product will contribute to a specific company goal , such as generating upsell revenue for a product line.

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SME Tips Content Marketing Work Management 312

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

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Course Content Marketing Planning Best Practices 333

Tomorrow People

MARCH 8, 2021

A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. This applies equally to internally and externally facing content. How to produce awesome content briefs. Outline the marketing and promotional plan.

Planning 177

Planning Content Marketing Allocation Content 177

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Marketing Insider Group

JUNE 7, 2021

What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). Years ago, experts projected that content marketing would be worth over $400 billion by 2021.

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Marketing Insider Group

APRIL 16, 2019

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing.

Advertising Agencies 237

Advertising Agencies Copywriting Content Paid Search Agency 237

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Marketing Agencies 2 272

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 272

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward. The findings?

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Content Marketing Institute

AUGUST 2, 2021

You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success.

Tips 145

Tips Content Marketing Content Paid Search Agency 145

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

ClearVoice

JUNE 15, 2021

What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy. A strong marketing writer is part journalist, part subject matter expert, and part researcher—and they even have a sense of humor when the occasion calls for it. Ten Rules for Marketing Writing.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data. Content creation.

Content Marketing 259

Content Marketing Planning Paid Search Agency Content 259

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 345

Content Marketing Lead Scoring Lead Ranking Content 345

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Work Management 281

Work Management B2B Marketing Marketing Management Budget Programs 281

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. I just write my own.”.

Paid Search Agency 326

Paid Search Agency Content Marketing Planning Advertising Agencies 326

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . First, a casual browser has to click on a link to read. The psychology of persuasion and influence.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. But that initial goodwill only goes so far.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Search Engine Journal

APRIL 14, 2023

New technologies continue to become part of the content marketing landscape. The post 7 Content Writing Trends For 2023 appeared first on Search Engine Journal. Discover the seven biggest trends you should keep an eye on.

Trends 140

Trends Content Search Marketing Content Marketing 140

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Content Marketing Institute

AUGUST 31, 2022

A documented content strategy doesn’t have to be complicated. But only the most successful content marketers take the time to create one. If you want to be one of them, use this six-step process to write your one-page content marketing strategy today. Continue reading →

Marketing Strategy 102

Marketing Strategy Marketing & Strategy Content Marketing Content 102

Roketto

FEBRUARY 15, 2024

Content is the lifeblood of digital communication. Whether you write a blog post, record a podcast, or share a video on Instagram, all these pieces of information let you achieve various goals: Connect with the audience Promote goods and services Establish your brand identity

Content 83

Content Tools Automation Content Marketing 83

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it. Heatmap in Capturly 1.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

The Lead Agency

MAY 25, 2023

The 2022 Content Preferences Survey, which was based on data from a survey of 174 executives, found that 62% of B2B buyers engage with three to seven pieces of content before contacting a salesperson. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). Each part requires a lot of attention and expertise to publish content that resonates with your audience and attracts traffic. We quickly realized we needed to ramp up content.”

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how.

Content Marketing 106

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 106

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147