Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. That’s probably true for you.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Industrial Marketing Today

MAY 11, 2010

Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • Don’t be boring!

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Vidyard

SEPTEMBER 24, 2019

Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. If your organization is like most, you probably need to get video content off your desktop, keep it secure, and make it available to lots of people all at once, in lots of countries all around the world.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. This way, you’ll be able to find a relevant video to launch on each video channel. Here are some of the best places to let your video content live.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. Contents 1. Landing Pages 1.3 Facebook 2.3 LinkedIn 2.4

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Still think your company is too boring to create compelling content ? Blogs and Written Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Convince & Convert

JULY 15, 2016

Welcome back to Marketing Marvels, where I’m joined by SnapApp’s SVP of Marketing, Aaron Dun. Adding an element of interactivity to your content can improve your results by up to 5x. Look, so many of us are making content. We’re making more content than ever. Enter interactive content, right?

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Joe Pulizzi.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Referral Rock

OCTOBER 30, 2019

If you want to truly succeed, regardless of your industry or size, you need a solid marketing plan in place. If you’re just starting off or revamping your current strategy, a good place to start is focusing on competitor research, onsite SEO, social media, and content production. Content Management System (CMS).

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69