Industrial Marketing Today

AUGUST 4, 2020

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Content Marketing 144

Content Marketing Content Marketing Research 144

Industrial Marketing Today

JANUARY 14, 2022

Manufacturing content marketers can really help reduce the stress on engineers. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.]. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how.

Content Marketing 142

Content Marketing Content Marketing Resources 142

Industrial Marketing Today

NOVEMBER 17, 2021

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). Refer to my post, Industrial Marketing: What. This is only a content summary. Refer to my post, Industrial Marketing: What.

Planning 149

Planning Content Marketing Advertising Benchmark Content 149

Industrial Marketing Today

JANUARY 11, 2021

Read more The post, %Content Marketing for Manufacturers is filling the Trade Show Void% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.].

Trade Show 139

Trade Show Content Marketing Content Course 139

Industrial Marketing Today

MAY 8, 2020

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Read more The post, %Adapting Your Industrial Content Marketing Strategy for COVID-19% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Content 136

Industrial Marketing Today

MARCH 22, 2022

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version. This is only a content summary.

Content Marketing 172

Content Marketing Content Generation Marketing 172

Industrial Marketing Today

OCTOBER 7, 2019

Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. This is only a content summary.

Content Marketing 103

Content Marketing Content Differentiation Pricing 103

Industrial Marketing Today

FEBRUARY 17, 2020

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. We’ve read that content marketing is the way to go. Read more The post, %Content Marketing for Manufacturers: Are You Using its Full Power?%

Content Marketing 104

Content Marketing Content Lead Scoring Lead Ranking 104

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. This is only a content summary.

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

Industrial Marketing Today

MAY 22, 2019

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities. This is only a content summary.

Content Marketing 93

Content Marketing Content Paid Search Agency Marketing 93

Industrial Marketing Today

NOVEMBER 19, 2018

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

Content Marketing 95

Content Marketing Content Advertising Benchmark Marketing 95

Industrial Marketing Today

NOVEMBER 14, 2019

The original post %The State of Manufacturing Content Marketing 2020% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Manufacturing content marketing has come a long way since it is early years. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 68

Content Marketing Content Advertising Benchmark Customer Surveys 68

Industrial Marketing Today

JANUARY 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

Industrial Marketing Today

OCTOBER 25, 2018

Another major concern is that it is too time consuming to create fresh and relevant […] The post Industrial Blogging – An Underutilized Content Marketing Tactic by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

Tactics 92

Tactics Content Marketing Content Marketing 92

Industrial Marketing Today

SEPTEMBER 20, 2019

This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article. Please click on the headline to read the full article.

Marketing Websites 94

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 94

Industrial Marketing Today

AUGUST 14, 2018

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers, deal with the age gap within your target audience, earn their trust and build stronger relationships?

Content Marketing 67

Content Marketing Content Trust Marketing Marketing 67

Industrial Marketing Today

SEPTEMBER 13, 2018

However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. This is only a content summary. Visit my website for more content on industrial marketing.].

Email Marketing 77

Email Marketing Content Marketing Content Paid Search Agency 77

Industrial Marketing Today

MARCH 22, 2018

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going from point A to point B. This is only a content summary. This is only a content summary.

Sales Qualified Leads 70

Sales Qualified Leads Content Marketing Content Paid Search Agency 70

Industrial Marketing Today

FEBRUARY 17, 2017

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.].

Trends 66

Trends Content Marketing Content Advertising Benchmark 66

Industrial Marketing Today

AUGUST 26, 2017

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. of developing a content marketing strategy. This is only a content summary. Visit my website for more content on industrial marketing.].

Product 61

Product Content Marketing Content Paper 61

Industrial Marketing Today

MAY 22, 2018

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.].

Sales Qualified Leads 64

Sales Qualified Leads Buy Marketing Qualified Leads Lead Ranking 64

Industrial Marketing Today

FEBRUARY 5, 2020

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. This is only a content summary. Source: Manufacturing.

Content 134

Content Marketing Activities Content Marketing 134

Industrial Marketing Today

SEPTEMBER 22, 2015

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. Have we progressed from that to too much content in just a few short years? by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Content 60

Industrial Marketing Today

JUNE 1, 2016

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.]. That should come as no surprise.

Content Marketing 60

Content Marketing Content Marketing Marketing Websites 60

Industrial Marketing Today

MARCH 12, 2020

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem is the fact that engineers from all age groups do not respond the same way to your content.

Content 142

Content Marketing Websites Content Marketing Organization 142

Industrial Marketing Today

JANUARY 26, 2017

As you read through this article, pay close attention to the prediction and the recommendations for achieving success with industrial content marketing to engineers. This post is […] The post Content Marketing to Engineers is Tough. And Getting Tougher by Achinta Mitra appeared first on Industrial Marketing Today.

Content Marketing 60

Content Marketing Content Customer Surveys Marketing 60

Industrial Marketing Today

JULY 7, 2014

Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. This is only a content summary.

Content Marketing 60

Content Marketing Content Inbound Marketing Lead Generation 60

Industrial Marketing Today

JANUARY 9, 2015

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). This is only a content summary.

Content Marketing 60

Content Marketing Planning Content Inbound Marketing 60

Industrial Marketing Today

JUNE 24, 2016

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Differentiation 68

Differentiation Content Marketing Content Marketing 68

Industrial Marketing Today

APRIL 15, 2015

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary.

Content Marketing 60

Content Marketing Content Marketing Marketing Report 60

Industrial Marketing Today

OCTOBER 2, 2023

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand.

Content 108

Content High Quality Lead Content Marketing Marketing 108

Industrial Marketing Today

JULY 14, 2016

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test.

Content Marketing 60

Content Marketing Forrester Content Custom Publishing 60

Industrial Marketing Today

OCTOBER 24, 2016

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales.

Top of Funnel 60

Top of Funnel Content Marketing Content Marketing Funnels 60

Industrial Marketing Today

AUGUST 19, 2016

This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Marketing Websites 60

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 60

Industrial Marketing Today

JANUARY 5, 2016

If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales. This is only a content summary.

Content Marketing 60

Content Marketing Buzz Content B2B Sales 60

Industrial Marketing Today

FEBRUARY 19, 2016

They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. This is only a content summary.

Sales Qualified Leads 60

Sales Qualified Leads Telemarketing Content Marketing Content 60

Industrial Marketing Today

MARCH 6, 2015

Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). The post Why are Manufacturers Still Struggling with Content Marketing? This is only a content summary.

Content Marketing 60

Content Marketing Content Marketing Studies 60