Biznology

AUGUST 29, 2016

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Your big marketing budget is not as big an advantage anymore. Like this post?

Marketing Budget 144

Marketing Budget Content Marketing Best Practices Content 144

Biznology

SEPTEMBER 27, 2018

However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. Indeed, the more focused your content is –– across channels –– the better chance you have of garnering leads and increasing your digital footprint. Strengthen Brand Identity. Improved SEO. Better Timing.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 126

Biznology

MARCH 16, 2018

Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you. Some top tips for improving your site search and your site content. Who wouldn’t want that?

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

JUNE 30, 2016

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. You probably are familiar with both content marketing and big data as concepts, but maybe you haven’t considered how they work together.

Content Marketing 143

Content Marketing Content Viral Marketing Analysis 143

Biznology

JULY 14, 2017

What does this have to do with content marketing? Your emphasis has to be on the content that will be most useful to the most prospects. Our content development process needs to factor this in. Our drip marketing and behavior-based marketing needs to factor this in. Everything. Like this post?

Content Marketing 116

Content Marketing Content Aggregators Segmentation 116

Biznology

JULY 25, 2017

Control how your posts, articles, and social shares render the way you want them to; and, then, after the edits, you have the power to “resubmit” your new title, description, and featured image so that anyone who shares your content from them on will be able to see that rendering the way you want to. Learn More. Like this post?

Facebook 175

Facebook Tools Content Marketing Content 175

Biznology

AUGUST 27, 2019

Gating content —requiring site visitors to provide their email address or other information before they can access or download the information— is a critical part of the conent marketing equation. In the process, you’ll be setting expectations and it’s critical that your content live up to the expectations you’ve set.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

Biznology

MAY 12, 2017

That’s reflected in our work product and it will be reflected in yours if you encourage collaboration across traditional teams in all of your marketing work. The post Silos are for farms, not content marketing teams appeared first on Biznology. Like this post? Sign up for our emails here.

Work Management 141

Work Management Marketing Management Content Marketing Content 141

Biznology

APRIL 14, 2017

So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean? Video content marketing means creating engaging video content that is thoughtful, planned and integrated into the different parts of your marketing process and sales process.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

MAY 29, 2017

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. But what about content with the product brand directly? Does the content our brand shares actually foster familiarity with an individual beyond purchase based on common interest? Like this post?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

JUNE 9, 2020

First of all, the importance of digital marketing and regularly published content has never been so obvious. Providing content meant continuing to communicate with your target audience, and everyone needed it. Adapting content to previously gathered data. What changed?

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

MARCH 18, 2015

My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all? Thanks to all our sponsors!

Top of Funnel 80

Top of Funnel Segmentation Content Marketing Webinar Metrics 80

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

JANUARY 26, 2016

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. I took a look through the content marketing posts from the last few months and came up with this lovely collection.

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Biznology

APRIL 17, 2015

We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.

Content Marketing 80

Content Marketing Content Social Media SEO 80

Biznology

MAY 11, 2015

Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. There’s nothing more basic in content marketing than creating content that is of interest to your audience. More Advanced Ideas.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Biznology

DECEMBER 17, 2015

First, I am suggesting that you focus on your content marketing process rather than your content marketing goals , but I’m not suggesting you ignore outcomes. To improve the quality of leads by 15% you need to target content more tightly to each of three audience segments. Sounds crazy, right? Well, sort of.

Process 80

Process Content Marketing Planning Content 80

Biznology

FEBRUARY 17, 2016

We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. Your Outbox is a Goldmine.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Biznology

DECEMBER 11, 2015

That doesn’t mean, though, that the only success metric for content marketing is its contribution to successful and profitable sales. Despite the overwhelming focus on sales support, content marketing can contribute to the bottom line without being focused on the top line. Market Research / Product Pipeline.

Top of Funnel 80

Top of Funnel Paid Search Agency Marketing & Strategy Marketing Strategy 80

Biznology

OCTOBER 13, 2014

You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital to your content marketing success. In the end, it’s still the content that matters.

Content Marketing 80

Content Marketing Content Aggregators Custom Publishing 80

Biznology

JULY 20, 2016

Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO. Tyler covers the following: A contextual history of content marketing and its ever-evolving state of flux.

SEO 80

SEO Content Marketing Webinar Metrics Content 80

Biznology

APRIL 8, 2016

.” But a little thinking would lead to the conclusion that it is a market that has moved on to other convenient foods, which might have a bit more of a health food sheen than white pasta, corn starch, partially hydrogenated oils, and MSG. This approach to content marketing would suggest it is millennials who want a break from ramen.

Content Marketing 80

Content Marketing Content Opinions High Quality Lead 80

Biznology

NOVEMBER 30, 2016

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content.

Planning 80

Planning Content Marketing API Content 80

Biznology

JUNE 12, 2014

Novelty and a sparse landscape of competing content in the new medium made everything both more accessible and more worthy of our limited attention. With that backdrop in mind, it’s a bit shocking that for many marketers, content marketing begins and ends with creating content. Collaborative content.

Content Marketing 80

Content Marketing Planning Content Advertising Mediums 80

Biznology

MAY 23, 2016

The post The real value of engaging your audience in content marketing appeared first on Biznology. Most importantly, remember that engaged users singing your praises provides one more point of evidence for you to show your prospects who you are, rather than telling them and hoping they’ll believe you. Like this post?

Paid Search Agency 126

Paid Search Agency Content Marketing Buying Cycle Content 126

Biznology

AUGUST 3, 2016

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Content Marketing and Link Building Aren’t Interchangeable.

Link Building 80

Link Building Ad Building Content Marketing Correlation 80

Biznology

JANUARY 14, 2016

Here’s my take on what content marketers should be paying attention to in 2016. If your content marketing isn’t working, remember the old definition of insanity: doing the same thing over and over and expecting a different result. This isn’t a content marketing rule, it’s a marketing rule.

Content Marketing 80

Content Marketing Content Rules Press 80

Biznology

FEBRUARY 14, 2014

That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

MAY 13, 2015

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. Like this post?

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

Biznology

SEPTEMBER 19, 2014

You probably heard that content marketing is kinda important. If you’re doing it right, you probably have learned a lot about which content moves your audience. I’ve worked with too many clients that are running bang-up content marketing campaigns that aren’t going the rest of the way to close the sale.

Top of Funnel 80

Top of Funnel Marketing Analytics Tools Content Marketing Work Management 80

Biznology

APRIL 16, 2014

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. Weaknesses.

Link Building 80

Link Building Ad Building Content Marketing Lead Scoring 80

Biznology

JUNE 10, 2015

Marketing sends “great” leads to Sales and Sales complains about how lousy they are. One way to bridge the gap is with a more focused kind of content marketing than you probably do today. You’ll find out how to: Bridge the marketing-sales terminology gap. Neither side really understands what the other is doing.

B2B Sales 80

B2B Sales B2B Marketing Content Marketing B2B 80

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

JULY 27, 2015

Mark Schaefer’s The Content Code is a must-read, even if you think you understand content marketing–and God knows I think that. (I Mark’s book explains why people share content, which helps you figure out how to reposition your content so they share more of yours. Hence, “content shock.”

Content Marketing 80

Content Marketing Content Differentiation Impressions 80

Biznology

SEPTEMBER 15, 2014

The bottom line for any content marketing is getting your audience to take action. It should be fairly obvious that creating an effective CTA is all about making that CTA stand out from the content around it. The post Calls to action in content marketing appeared first on Biznology. Visual Design for CTAs.

Content Marketing 80

Content Marketing Planning Top of Funnel Content 80