Writing on the Web

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Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. . When writing your newsletter content, focus on your reader. It’s not easy. Problem #1: Lack of Clarity.

5 Ways Blog Analytics Improve Your Business Blog

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This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Referrals indicate quality content and authority. Review the quality of your content, the value of your offer (see my previous post on assets), learning more about persuasion , and adjusting your call to action. Are you making your content easily shareable ? ssets (free).

7 Social Media Mistakes Bloggers Should Avoid

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We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Avoid posting irrelevant content that can lead to spam feeds. Your goal is to build loyal followers and this is only possible if you add quality content. A Note from Patsi: This week’s guest post is about social media  and it’s really important. ssets (free). ocial Media.

How Do You Choose a Blog Platform?

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All your content can go with you. WordPress.org is where you can download your own copy of the WordPress blogging/Content Management System (CMS) software for free. How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

rack. I’m referring to digital assets , or content that is offered as a service to your readers. Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. It’s a crucial piece of content marketing. This is part of the CAST acronym for ways to grow readership. ssets.

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Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

Is your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. Brain Based Content Marketing Getting Read Writing Great Blog Content Attracting Clients personal stories personalityIn The Collected Works of C. G. Blaaah.

Better Business Blogs: Correct Those Broken Links

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We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. If the link is to internal content — that which was once on your blog, but has become out-dated, like a link to old event, then you should maintain the old URL and create a page that directs readers to more current content.

Content Marketing Graphic: What’s Missing in this Visual?

Writing on the Web

width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing. What do you think?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How Content Marketing Works on Pinterest

Writing on the Web

So how does your content marketing strategy work for this site? So, how do these online marketing professionals incorporate content marketing while on Pinterest? However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock.

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The ABC’s of Great Blogging: Be Original and Offer Insight

Writing on the Web

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. According to the authors of  Content Rules : “Produce great stuff, and your customers will come to you. More than ever before, content is king! 2011). great headline.

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How to Become a Pinterest Warrior

Writing on the Web

Although you may have made excellent written content a part of your marketing strategy , it’s important to remember that there is more to social media than just writing a great post or article. If you want your content to be not only seen but shared, it will be important to consider making image sharing a significant aspect of your game plan. Are you using Pinterest effectively?

5 Key Elements for Your “About” Page: How to Tell Your Story

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An About page is an important content marketing opportunity. You can read the back story on my core business here:  Content Marketing Matters. How to.Tips On Writing Better Story Telling Writing Great Blog Content blog writing content marketing with blogs personal stories personality storytelling Personalities count. Certainly client lists are important. But so are you.

How to Blog for Your Business Using Personality

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Attracting Clients On Writing Better Writing Great Blog Content Story Telling blog traffic content marketing tips personal stories personalityDo you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. Don’t go overboard.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Get Found Online: 5 Question Quiz

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Is your  content  optimized for search engines? Continue to entertain or inform them through content, based on what they want or need. Your site, (website or blog) must offer content with keywords. Attracting Clients Content Marketing Getting Read How to.Tips Promoting Your Ezine +/or Blog getting foundHow easy is it for you to get found online? Know their mindset.

Great Newsletters: 5 Must-Haves for Better Design

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Use the body of the email to introduce the newsletter, and include the entire content in a clickable link document or webpage so the email is only 2-3 paragraphs long. 3. Make it easy to find content on your blog. Descriptive headlines with keywords – helps people to find specific topics and content useful to them. Is it easy to read? Allow for  white space. Short paragraphs.

5 Ways to Get Readers to Respond

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You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. When it comes to effective Web content, it’s no longer enough to post simple text with a graphic. Easy Tips to Target Readers with Your Content. Your Blog as an Interactive Tool. Polls.

Business Blog Writing: How to Avoid Time-Suck

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Article Ideas blog content blog inspiration business blogging original content How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. It happens to the best of us. Sound familiar? Only do that when you’ve got time.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Top 5 Content Marketing Blog Aggregators

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Content Marketing Institute. About Blogs Blogs We Love Content Marketing How to.Tips List Building Tips blog traffic content marketing with blogs search engine savvy SEO web traffic search traffic Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. Digital Sherpa. Get Spokal. Radius.

Tips on Writing a Great Blog Post:Give it a Rest

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The same is true for writing quality content – creative blog posts are written by a process : Preparation (Pre-writing) – Gather information and create your plan. Illumination (Revise for relevancy) – Re-read your draft, silently and out loud, and revise the content for relevancy. But I’m having trouble with my blog writing.  But that shouldn’t matter… should it?

2 Sure-Fire Ways to Inspire Your Blog Writing

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Article Ideas How to.Tips On Writing Better Writing for the Web Writing Great Blog Content Writing Great Copy blog content blog writing business blogging business blogs how to start blogging writing on the web A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Nobody starts out writing well.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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Affiliate – Similar to a sponsorship, affiliates can write content for your blog, but typically an affiliation will be a product recommendation, promotion or referral, and payment is commission based on referral sales. When considering any type of content on your blog, whether a blog post, links to other sites, products or direct advertising, you must keep your reader’s needs in mind.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The ABC’s of Business Blogging:How to be Heard above the Noise

Writing on the Web

They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. Create shareable content – Don’t be a bore. In my next post I’m going to talk about your content – what keeps your reader reading – and how to avoid boring blogs. When you’re competing online with other experts in your field, what makes you stand out?

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

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The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips. What time-saving social media tips can you share for extending the reach of your content marketing and blogs through social media? Content Marketing How to.Tips Social Media Stuff content marketing tips social media marketing

What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Since then, I’ve expanded with other content options, like ghost blogging and e-books. In the meantime, try these tips on writing compelling content to engage readers and grow your reader base. ssets (free). ocial Media.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You can also have a business page on LinkedIn, as Patsi does here for Content for Coaches.). While Facebook offers a window to your whole life, LinkedIn is strictly for professional use, so the content you post is relevant to your specific field. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing? photo courtesy  Nutdanai Apikhomboonwaroot ).

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

The same is true for writing quality content – blog posts are written by following a creative process. Illumination (Revise for relevancy) – Re-read your draft, silently and out loud, and revise the content for relevancy to your audience. Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? You’re not alone.

Better Content Marketing: Words and Numbers Matter

Writing on the Web

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Content matters. Related posts: Content Marketing that Speaks to the Old Brain.

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Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Create a  course outline or a table of contents  as if you were writing a book or teaching a class on this problem, i.e., your expertise. Make a  weekly blog schedule  to include writing the content, sharing it on social sites, researching and commenting on other blogs, and formatting, editing, linking, etc. Is your blog focused and on track? ” Guess what? Brains love order.

Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

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And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? You cannot personalize the content. If the content is appropriate for them or their pages, “tag” them in. You cannot customize the content for each social media audience. You cannot keep the content fresh.

How to Write Blog Posts: Awesome Graphic

Writing on the Web

About Blogs Content Marketing Getting Read How to.Tips blog content blog formatting blog writing infographicsDo you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. If you’ve ever written a blog post , you know that’s not true, and it’s hard to craft a post people will read. Click To Enlarge.

Blog Content: 4 Ways to Make Your Blog Unique

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Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique? Where can you find this unusual blog content? 1. It all revolves around how you word your content. Want to make your blog stand out?

How to Engage Readers AND Grow Your Reader Base

Writing on the Web

“Quality online content” depends on what business you’re in, who your ideal clients are, and how you can reach out and attract them your solutions. Of course I believe it starts with quality content, based on your niche, or target market, offering solutions to their problems. If you are going to cast your net into a huge WorldWideWeb, your content must be compelling.

How to Lure Readers to Your Blog from Social Media

Writing on the Web

Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: As Usual, Content Comes First. Writing great content that people will want to read should be the first step towards getting them to visit your blog. Use Social Media to Gauge Reactions Toward Your Content. As bloggers, we all want to share great content with the world around us.

A Checklist for a Good Blog

Writing on the Web

About Blogs Content Marketing How to.Tips Managing Your Ezine & Blog Tasks blog formatting blog marketing business blogging content marketing with blogs SEO After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! But some weren’t really optimized for best results.