Writing on the Web

article thumbnail

Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. . When writing your newsletter content, focus on your reader.

article thumbnail

6 Big Content Marketing Challenges of 2016

Writing on the Web

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. When I think about expressing care for my clients and readers, it shows up in the quality of my work: I care if my blog has high quality, relevant content that helps readers. For example, a few years ago my “one word” was “Care.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. CM is content.

SEO 100
article thumbnail

Get Found Online: 6 Principles of Quality Content

Writing on the Web

In my last post , I shared why SEO and content marketing fit together. While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? 6 Principles of Quality Content. Write quality content that does just that. Be consistent.

Content 100
article thumbnail

3 Reasons Why SEO and Content Marketing Fit Together

Writing on the Web

A Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. Content marketing fulfills SEO’s demands. Content marketing gives content to SEO.

SEO 100
article thumbnail

Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content

Writing on the Web

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? Related posts: Content Marketing with Blogs: 15 Ways to Find Fresh Ideas. Check email.

article thumbnail

Should Thought Leadership Content Be Ghostwritten?

Writing on the Web

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” He contends that busy executives who outsource their thought leadership content are missing out on quality elements. “Ghostwriting content is not inherently bad. Their personality.