WriteSpark

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Refresh Your Best Marketing Content

WriteSpark

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Has any piece of marketing content in your library had the same ROI? And it's time to add "content refresh" as an essential task in your regular marcom planning.

Planning 120
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Refresh Your Best Marketing Content

WriteSpark

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Has any piece of marketing content in your library had the same ROI? And it's time to add "content refresh" as an essential task in your regular marcom planning.

Planning 120
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Why You Still Need PDFs for Content Marketing

WriteSpark

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Moving marketing content to the web shouldn''t mean leaving traditional print documents behind.

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Good Content Marketing Resources You May Have Missed

WriteSpark

Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques from this guide. The concept of "content pillars" presented in this book is a particularly useful way to look at content planning and production activity.

Resources 120
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Good Content Marketing Resources You May Have Missed

WriteSpark

Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques from this guide. The concept of "content pillars" presented in this book is a particularly useful way to look at content planning and production activity.

Resources 120
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Content Tips for E-Books

WriteSpark

But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. Depending on the topic of your e-book, a review and update of the content every 6-12 months will likely be appropriate. Not every writer can create the right type of content, with the right style, for an e-book.

Tips 120
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Content Tips for E-Books

WriteSpark

But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. Depending on the topic of your e-book, a review and update of the content every 6-12 months will likely be appropriate. Not every writer can create the right type of content, with the right style, for an e-book.

Tips 120