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OCTOBER 17, 2011 Sales Leads Are Best Served Hot
However, a customer engagement platform enables the visitor to easily find not just content, but an available, live company representative to interact with. Leads: every sales person wants more of them and every marketing professional feels pressured to produce them. Not just any leads though. The good leads. The qualified ones. As Jack Lemmon would have put it, the Glengarry leads. &rdquo
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SEPTEMBER 6, 2011 Messengers of Trust: Part II
Some companies recognized incremental marketing and sales value from social media, which created demand for social media automation and content management system tools. In my last blog post, Messengers of Trust: Part I, I stated that all products, services, and messages are created by people and that customers have an innate ability to interpret the intentions of the (often unseen) people behind the products, services and messages they are evaluating. In Part II it is my intention explain the why. In Part III I will discuss the how. So too are they becoming in the online world.
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MARCH 2, 2012 4 Reasons Your Business Sucks at Social Media
That allows you to spend one afternoon generating content and the rest of the time running your business. GUEST POST. Social media networks were supposed to be the promised land for small businesses. They were supposed to be the great equalizer, the marketing tools that finally gave start-ups the same exposure as the industry leaders. 1) Stop trying to build Rome. Build relationships. Never.
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JUNE 16, 2012 Marketers Prepare - The Future of the Web is Anonymous
Inability to alter/customize website content for specific types of visitors. I remember the late 1980's Internet (pre-browser days) when I would connect via the telelphone line in my home with a Hayes Smartmodem. Back then your only choice for "social networking" was IRC, it was text-only and you would like. Other than my handle, I was basically incognito. Over the last twenty-something plus years the World Wide Web has blossomed into this marvelous tool where first the world's information became organized and searchable, then the people. BTW- that's nearly 40% of the 2.3 What's up?
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JANUARY 3, 2012 Web 4.0: The Era of Online Customer Engagement
circa 1997-2003): Content creation by the few; web participation is a luxury; software on the local machine; product pages and limited e-commerce; desktop computers. circa 2004-2006): Content creation by the many; web participation is a privilege; advent of social; software local and web-based; everything commodity can be purchased online; desktop computers and mobile phones. Here at Workface we automate a large part of our inbound content strategy through HubSpot, for example, because it’s simply more efficient at addressing our target market (audience). Web 2.0
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DECEMBER 5, 2011 How to be Where Your Customers Are – In the Digital Flesh
” or user-generated content platforms. This basically meant that anyone could add content to your website without you having to do anything; features like product ratings, product reviews, comments, etc. that allow you to share content that you find interesting with those who follow you or are in your social networks. All great stuff because the more you create new content that others want to share, the easier it is to get found on the web. There is no doubt that if you have a company website you have definitely seen it evolve over the last decade.
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WORKFACE Workface Gets Funding, Coverage for Humanizing Internet Commerce
| THURSDAY, JULY 28, 2011
has closed on $900,000 in venture capital.Workface’s product lets people share content
about themselves and their company with prospective and current customers. Humanizing online commerce is an idea whose time has come. The success of early dot-coms showed that people are happy to take humans out of the equation for certain types of purchases (books, CDs, commodity electronics). But the rapid spread of social media demonstrates that people still want human interaction for more significant and involved purchases (buying a home or a piece of large equipment). Paul Business Journal). MORE >>
WORKFACE Human Availability & Website Visitors = Great Investment
| MONDAY, JULY 30, 2012
Text chat has been employed for over a decade to help website visitors get a quick response when content
addressing their immediate need isn't apparent or available. The Internet has made buyers much more sophisticated. According to a 2011 WebVisible/Nielsen study, 80 percent of consumers say they have researched a product online before buying. Many consumers will investigate multiple sources in the process, from websites that feature product reviews to social media such as Facebook and Twitter. Many visitors now expect real-time engagement when they visit your website. With 2.2 MORE >>
WORKFACE Are You Using the Social Business Model in Your Company?
| TUESDAY, JUNE 12, 2012
Combining social networking “netiquette” (being helpful, transparent and authentic) with business engagement on LinkedIn (for one-to-one interaction), Twitter (for immediacy) and Facebook (for content
sharing) more fully involves employees in the organization and increases customer intimacy and trust. routing a comment to the appropriate individual for a response, based on content
sharing. In implementing the social business model, organizations apply social networking protocols and tools in a range of areas, potentially including: Marketing. Sales. MORE >>
WORKFACE Conversion Rates: Interventions with Ghosts Visiting your Website
| THURSDAY, DECEMBER 1, 2011
Whether you are using an inbound content
strategy, keyword and advertisement buys, or a combination of both, the obvious concern is improving your ability to capture lead information from more visitors (and justify the investment in getting customers to your website). Providing a directory of live agents at your website that empowers the visitor to self-initate engagement (via text/audio/video communications) has the following benefits to the visitor: Ability for visitor to ask questions not answered by website content
. In the last month you had 5,000 visitors to your website. MORE >>
WORKFACE Going Social in Search Engines
| WEDNESDAY, MAY 25, 2011
But, where social networks fall short is the range of content
they can draw upon and display as results. The majority of results are text with a hyperlink, because to deliver results quickly, injecting images, videos, and other content
would take longer to load and make for difficult consumption by the searcher. How can search engines become more social? By Lief Larson. Make no mistake about it, social media websites will start to operate more like search engines, and search engines will start to operate more like social networks. This assumes that any of the information (e.g. MORE >>
- Workface Releases New Website and Engagement Toolbar WORKFACE | TUESDAY, MAY 3, 2011
- Giving Your Website Visitors a New Choice: Human WORKFACE | SUNDAY, MAY 8, 2011
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