| | | What Works - What Doesn't | |  Content | 38 articles |
| Page 1 of 1 | Previous | Next | WHAT WORKS - WHAT DOESN'T DECEMBER 16, 2010  12 Quick Content Marketing Tips and Trends The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Featured speakers were Ann Handley, Chief Content Officer at online marketing site MarketingProfs , and Brian Halligan, CEO of inbound marketing software vendor HubSpot. | WHAT WORKS - WHAT DOESN'T JULY 26, 2010 Just Say No To "Social Media Press Releases" To succeed, the “social media press release” must focus more on content than Web bling. page with hyperlinks to “relevant historical, trend, market, product & competitive content sources…context as-needed, and, on-going updates” as well as blank spots for photos, videos, podcasts, etc.” But focus your efforts, and your spending, on content that explains why the reader – the prospect – should care about what you’re doing. Tags: Content Marketing IT Marketing PR/Marketing Trends On second thought, my first thought was right. with similar links. | | | | | |
| WHAT WORKS - WHAT DOESN'T JULY 8, 2010  Time to Kill the Press Release? Much as I appreciate the work, being paid to remove value from content can’t be a good long-term business model. While writing a press release for a client the other day, I got to thinking about what I was doing. Dangerous idea, thinking too much. By definition, the press release is all about what’s important to the vendor , not the reader. True, they are only doing their jobs. | | WHAT WORKS - WHAT DOESN'T JULY 21, 2010  Selling Your Weaknesses in B2B Content Marketing Since social media (the use of content-sharing sites such as Facebook, Twitter and LinkedIn to promote a product or service) is one of the main uses for HubSpot’s software you would expect HubSpot to be a leader in sharing lots of tips about how to use social media and why it’s good. Turn out better content and social media will work better. Which they are. | WHAT WORKS - WHAT DOESN'T DECEMBER 21, 2010  If You MUST Write A Press Release, Do It Better At Schwartz Communications’ breakfast roundtable on content marketing last week, attendees were asked to rank which channels they used to get the news out about their company. Reuse the content in the form of Tweets, blog posts, videos, podcasts, etc. Plenty of people use “blogs,” “Twitter,” “Facebook,” or “LinkedIn” but “press release” barely registered. OK, maybe not for everyone. | | | | | | | |
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WHAT WORKS - WHAT DOESN'T | TUESDAY, FEBRUARY 2, 2010 What B2B Readers Want, Circa 2010
I’ve had a great opportunity recently to learn what B2B customers want in content by – shock of shocks – asking them. The impetus is a competitive analysis I’m helping do for a publisher, which includes asking readers about everything from what they read, how they get it (print or online) to how they use content to do their jobs better. While our study was done for a publisher, many of the same lessons apply to you vendors out there who are cooking up your own content. Tags: Content Marketing B2B marketing; content marketing; social media; brandtelling MORE >> -
WHAT WORKS - WHAT DOESN'T | TUESDAY, JUNE 22, 2010 Why "Cost Per Lead" Is The Wrong Question
Tags: B2B marketing content marketing CRM inbound marketing lead generation lead nurturing lead scoring marketing automation software MORE >> -
WHAT WORKS - WHAT DOESN'T | THURSDAY, FEBRUARY 3, 2011  Stop the WordPress Madness!
One month and hundreds of dollars worth of development help ago, I began consolidating my Web site and blog onto WordPress, the popular blog, Web site and content publishing system. Especially with the economy picking up, it would be worth several hundred bucks (which I’m spending on themes and professional help anyway) to get beyond setup and into creating compelling content to get more business. The same, by the way, goes for any marketing automation/demand gen/ content management/inbound marketing system. ve tried each and none of them deliver. Isn’t “Skins” a TV show? MORE >> -
WHAT WORKS - WHAT DOESN'T | TUESDAY, AUGUST 10, 2010 Virtual Trade Shows for Mere Mortals
SAP talking at them,) but tracked which content prospects viewed to learn about their needs, and will use a content management system to target future info and offers to them based on those actions. More than 30,000 virtual attendees watched and heard content generated by editing studios, satellite trucks and a global broadcast network. That, of course, is the whole aim of content marketing (to help the sales force,) and if a trade show or customer conference isn’t an exercise in “ content creation” I don’t know what is. And that costs. MORE >> -
WHAT WORKS - WHAT DOESN'T | TUESDAY, OCTOBER 19, 2010 Software Consultancy: Why MA Is Hot
Among the main drivers she listed: Buyers’ desire for quality content; an aversion to sales calls (especially before prospects are ready for one), the need for marketing to prove its value to the business and the fact that sales cycles are longer in a down economy. It would seem PR and marketing firms can help their customers by delivering the skills, processes and content B2B companies need to make marketing automation software work. Recent survey data indicates these are the top three hurdles to companies adopting MA software. MORE >>
- Amateur Bloggers Jump Ship, Pros Taking Over WHAT WORKS - WHAT DOESN'T | THURSDAY, AUGUST 12, 2010
- Looking for Good Content? Go for Brains, Not Titles WHAT WORKS - WHAT DOESN'T | MONDAY, JUNE 14, 2010
- Finding the Mythical C-Level Exec WHAT WORKS - WHAT DOESN'T | THURSDAY, SEPTEMBER 30, 2010
- Using Online Games To Sell Complex B2B Software WHAT WORKS - WHAT DOESN'T | TUESDAY, JULY 13, 2010
- Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains WHAT WORKS - WHAT DOESN'T | TUESDAY, MAY 4, 2010
- Can PR Firms Find Gold in Marketing Automation Services? WHAT WORKS - WHAT DOESN'T | TUESDAY, OCTOBER 12, 2010
- First Rule of Content Marketing: Don't Say Anything Dumb WHAT WORKS - WHAT DOESN'T | TUESDAY, AUGUST 3, 2010
- Toyota Ad Shows Need For Outsider's Eye on Marketing Content WHAT WORKS - WHAT DOESN'T | THURSDAY, AUGUST 19, 2010
- Software Automates Sportswriting. Is B2B Content Marketing Next? WHAT WORKS - WHAT DOESN'T | MONDAY, NOVEMBER 29, 2010
- It's Official: Forrester Says B2B Buyers Hate Confusing Jargon WHAT WORKS - WHAT DOESN'T | TUESDAY, SEPTEMBER 7, 2010
- Skill Set For Content Marketing: Number Crunching and A Gut Feel WHAT WORKS - WHAT DOESN'T | THURSDAY, MARCH 4, 2010
- 787 Lessons From Boeing For Content Marketers WHAT WORKS - WHAT DOESN'T | MONDAY, FEBRUARY 7, 2011
- Boeing Redesigns Web Site Around Features. And the Business Case Is? WHAT WORKS - WHAT DOESN'T | MONDAY, APRIL 26, 2010
- Real Editors Don't Just Retweet WHAT WORKS - WHAT DOESN'T | TUESDAY, MAY 4, 2010
- To Sell A Conference, Give Away Last Year’s “Takeaways” WHAT WORKS - WHAT DOESN'T | FRIDAY, APRIL 30, 2010
- Why Marketing Automation is Floundering (Amen!) WHAT WORKS - WHAT DOESN'T | SUNDAY, FEBRUARY 27, 2011
- Are We Scrubbing the LIfe Out of Press Releases? WHAT WORKS - WHAT DOESN'T | TUESDAY, FEBRUARY 1, 2011
- Stop the WordPress Madness! WHAT WORKS - WHAT DOESN'T | THURSDAY, FEBRUARY 3, 2011
- 787 Lessons From Boeing For Content Marketers WHAT WORKS - WHAT DOESN'T | MONDAY, FEBRUARY 7, 2011
- About Us WHAT WORKS - WHAT DOESN'T | TUESDAY, JANUARY 4, 2011
- What Is Content Marketing? WHAT WORKS - WHAT DOESN'T | FRIDAY, JANUARY 7, 2011
- My Blog: What Works, What Doesn’t WHAT WORKS - WHAT DOESN'T | FRIDAY, JANUARY 7, 2011
- eBook: Content Marketing: Where To Place Your Bets WHAT WORKS - WHAT DOESN'T | FRIDAY, JANUARY 7, 2011
- How Quality Content Is Helping IT Vendors WHAT WORKS - WHAT DOESN'T | FRIDAY, JANUARY 7, 2011
- How We Can Help WHAT WORKS - WHAT DOESN'T | SATURDAY, FEBRUARY 5, 2011
- First Rule of Content Creation: Don't Say Something Really Dumb WHAT WORKS - WHAT DOESN'T | THURSDAY, JUNE 17, 2010
- Study: Top Execs DO Use Social Networks WHAT WORKS - WHAT DOESN'T | WEDNESDAY, NOVEMBER 18, 2009
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