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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. They need to go beyond content aggregation to conversation aggregation, facilitating not only publishing but also interactivity. Research.

4 Ways to be a Better B2B Twitterer

WebMarketCentral

First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers. What type of content should b2b marketers be trying to promote on Twitter? Nobody wants to be a dork. Help me do my job better. Make me laugh.

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The ROI of Website Redesigns per Forrester

WebMarketCentral

Traffic increases were driven by two factors: improved SEO to drive new traffic, and increased repeat visits (due to having better content on the site). Re-use as much existing content as possible. Content is king; visitors will be attracted to your site, and ultimately to doing business with you, based on quality and relevance of your site content. If your existing site is less than three years old, it shouldn't need a complete makeover, but still may benefit from a face-lift and content refresh. All groups benefited from the effort, however.

Will Content Marketing Kill Trade Publications?

WebMarketCentral

Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Content produced by marketers and PR professionals is always, of course, self-serving: that's their job. Across all media, more than 35,000 jobs have been lost in the past year.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Domain Name Forwarding and Search Engines by Best Domain Names Dan LeFree explains how properly set up forwarding for multiple domain names to a single website without being penalized by the search engines for duplicate content. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords?

Six Ways to Produce Online Video on a Budget

WebMarketCentral

To maximize the impact of your video production, think beyond conventional ideas both in terms of your content and your video production options. ** technorati tags: online video YouTube Vimeo Viddler Blip.tv Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) Robin Good reviews three tools here : E.M. The negligible $14.95

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Great advice for newbies, and experienced Tweeters will likely get a smile of recognition out of this post as well. Social Tagging

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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Among his conclusions: more content helps. SEO Quality Indicators & The Heap Paradox by Search Engine Journal Ryan Caldwell ventures from the philosopical to the practical in this post, providing 10 key indicators of website SEO quality, from "lean code and meaty content" along with proper tag usage to listing a physical address and toll-free phone number. Blogging helps.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

137 Twitter Marketing Tips for Small Business

WebMarketCentral

Shelton advises following people who retweet your content in order to build relationships with people who value what you share. Anita Cohen-Williams and others note that best way to get retweeted is to post content that has value, such as useful blog post. The tips are categorized into six sections. John Joyce and Becky McCray offer guidance on useful tools (e.g., Staci J.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network. Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

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Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

SEO Trends and the Future of SEO by SEO Theory In this extensive and thoughtful post, Michael Martinez discusses the impact of trends such as personalized search, universal search and social media, and advises SEO professionals to focus on optimizing for query spaces (all the queries and content relevant to a specific topic) in order to capture traffic for long tail keywords.

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

For a heavily retweeted post ( Will Content Marketing Kill Trade Publications? ), Twitter provided six times the traffic of the LinkedIn groups. I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening. The results? Social Tagging

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. This post is an excellent starting point for those new to Twitter.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

SEO for Product Pages

WebMarketCentral

As prospects work their way through the research process, from general how-is-this-problem-being-solved-today research to specific types of products or services, make sure that your content fits their needs—and that the search engines can find it. ** technorati tags: search engine optimization SEO article marketing sites product pages keyword research tool product descriptions del.icio.us

SEO Rant: The Insidious Nofollow Tag

WebMarketCentral

The justification for the continued use of this repugnant scrap of code is to prevent passing link juice from listings on directory and social bookmarking sites to spammy or other objectionable content. It's a way for site owners to say: "I'm happy to use your content to build my traffic, but not to reciprocate. If you're trying to promote your own content, it won't work.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Sprout Builder In their own words, Sprout Builder is "a visual authoring studio that allows creative professionals to quickly and easily create branded, rich-media content and widgets." It enables designers build anything from simple Flash banners to a sophisticated widgets with multiple media types, feeds and sharing options by dragging different media types onto a canvas and controlling effects.

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Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a site redesign? Which SEO tactics should you avoid? What can SEO professionals learn from traditional marketers? Why do SEOs forget about REAL marketing? Just say "no" to nofollow.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

Welcome to the first best-of-2009 (so far) compilation. This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Social media continues its rapid growth"—check. Social Tagging

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

Top 11 Money-Wasting AdWords Mistakes by Alibaba.com The ubiquitous Jon Rognerud lists 11 common mistakes made by small companies and those new to AdWords, such as duplicating search ads on Google's content network (the ads need to be different due to the different context in which they are seen), using too many keywords, sending visitors to your home page, and not properly testing ads.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response" would be most accurate, but kind of a mouthful. 2. How do you separate hot leads from long-term leads from tire-kickers? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Take Advantage of.TV

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Clinton" and "Whitewater").

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

Content Marketing: How do you write to entertain readers? How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. about your organization?

7 Ways NOT to Select an SEO Consultant

WebMarketCentral

Better to have someone versed in content development and link building than someone who's spent too much time at self esteem-building seminars. Nothing wrong with that, competition is good! Particularly for buyers.) Here are seven characteristics to help avoid hiring one of those types for your next SEO project. Irrelevant experience. Most of the good ones came out of either marketing or IT.

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search. Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed "How Marketo Does It" rather than embedding marketing copy in the content—a nice touch). Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy. The guide itself is well-researched, clearly written and highly practical.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Take advantage of new tools to raise your own profile by commenting on existing content? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? How I attracted 8000 Twitter followers in 14 weeks!

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. Content marketing within the realm of social media is extremely powerful, but it does have a downside.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle. While not a search engine, Facebook offers contextually targeted PPC text ads similar to Google‘s content network. content network. Maybe."

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Best of 2008: SEO Guidance, Part 5

WebMarketCentral

These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? Get the answers to all of these questions and others here in the final(!)

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. The home page displays the latest and most popular content, with the ability to drill down into specific topic areas such as social media, email marketing, analytics and YouTube.

Social Networking or Social Notworking?

WebMarketCentral

Monitoring what's being said about your company, industry and competitors Reaching new prospects Responding to customers Connecting with key influencers Enhancing your company's credibility by promoting your thought-leadership content Nah, none of that sounds useful for business, does it? People no longer want to be "marketed to" and they can increasingly tune out commercial content.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

In this post, Brandon Falls briefly explains the purpose and content of the guide. Eric contents that a proposal is not to be confused with an estimate; in his words, "A proposal is a document that outlines the goals of a project, states the objective, target audience, assignment of responsibilities, and so on. Looking for a concise explanation of the different types of redirects?

SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

Of course, if someone is searching on a phrase relevant to your product or service, you want to get their attention regardless of what point they are at in thier buying cycle—but with different content. You can SEM content you can't SEO. Just as some phrases are hard to organically optimize for, so are some types of content. Well, in a word, "no." SEO isn't free.

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