Best of 2007: SEO Analysis Tools
JANUARY 9, 2008
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
Tweeting content of your own that will interest them (i.e. not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. Social Tagging
The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
Traffic increases were driven by two factors: improved SEO to drive new traffic, and increased repeat visits (due to having better content on the site). Re-use as much existing content as possible. Content is king; visitors will be attracted to your site, and ultimately to doing business with you, based on quality and relevance of your site content. If your existing site is less than three years old, it shouldn't need a complete makeover, but still may benefit from a face-lift and content refresh. All groups benefited from the effort, however.
How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. They need to go beyond content aggregation to conversation aggregation, facilitating not only publishing but also interactivity. Research.
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers. What type of content should b2b marketers be trying to promote on Twitter? Nobody wants to be a dork. Help me do my job better. Make me laugh.
7 Ways NOT to Select an SEO Consultant
SEPTEMBER 8, 2009
Better to have someone versed in content development and link building than someone who's spent too much time at self esteem-building seminars. Nothing wrong with that, competition is good! Particularly for buyers.) Here are seven characteristics to help avoid hiring one of those types for your next SEO project. Irrelevant experience. Most of the good ones came out of either marketing or IT.
Diving into Social Media Marketing? How a Social Media Consultant Can Help
APRIL 2, 2009
Tactics—develop plans for media to be used, content needed, assign responsibilities, and core messaging/values to incorporate (e.g., Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing. After all, isn't social media primarily about conversations? Social Tagging
Generating B2B Website Traffic Through Social Tagging: Follow Up
NOVEMBER 13, 2007
That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. social tagging, thought leadership content, SEO, social media tagging, blogs, industry blog del.icio.us social tagging. Soâ€”how do the numbers look six months later?
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. But what metrics are really most appropriate for social media measurement? What’s In Your Social Media Toolkit?
Best of 2008: SEM Landing Pages
APRIL 20, 2009
12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options. Here are a few of the best posts about SEM landing page design from last year.
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.
The 4 C's of Social Media
MARCH 4, 2009
My own definition incorporates the 4 C's of social media, or the "4 Cons" if you will: "online tools that permit users to create content, within a given context, to help establish connections and engage in conversations." Sharing content enables one to make connections ; to find people with similar interests. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. In social media, where viewers are often creating the content, that bargain doesn't hold up. This forces brands to develop new approaches, such as producing entertaining content that is advertising (e.g.
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 In It Came from Facebook! Here's some research on how to do that.
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
In order to avoid Yelp-style lawsuits , FYIndOut will remove any review content that is factually inaccurate; enable vendors to respond publicly to negative reviews; and encourage vendors and unhappy customers to resolve issues directly. Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical.
Content Marketing Playbook: Strategy and Roadmap
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.
SEO Is Not Dead, Just Changing: What This Means
DECEMBER 1, 2008
Considering Google's move to make more of universal search and personalized search, here are some important points to keep in mind: The basic principles of good SEO (proper use of on-page factors like title, meta tags, headlines and quality content with sufficient keyword density, along with building high-quality external links) principles still apply. "SEO is dead." But it's still nonsense.
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This can be confusing to new users. That's because you probably are. In fact, I only follow back about half the people that follow me. Sorry.
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
It's okay to evangelize your own stuff occasionally, as long as 1) it's great stuff, and 2) you don't evangelize only your own content. Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Twitter, however, stands alone.
How to Get Bloggers to Write About You
JULY 16, 2008
Blogs are also influential, trusted sources of information for buyers, particularly in the B2B space; the most recent ITtoolbox/PJA IT Social Media Index Wave II report updates earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content."
Staffing and Launching Your Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.
New on WMC: Marketing Webcasts and Videos
FEBRUARY 29, 2008
Looking for engaging content from leading sales and marketing experts? WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. It's a one-stop page for marketing-focused intelligence from market leaders.
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
Use These 5 Steps to Triple Your Conversion Rate by Tropical SEO Applicable to both SEO and SEM, this post provides five (well, four really) tips to significantly improve the conversion of site visitors to buyers or leads including conducting a site audit, rewriting selected content, and of course testing everything. What do you mean I have a budget? PPC Outsource or In-House? fade a bit."
TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation
NOVEMBER 19, 2007
It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts). Even TechTarget (reluctantly) concedes that there will likely be current KnowledgeStorm content partners seeking new syndication sources.
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Citations@forrester.com or +1 866-367-7378 Forrester Research, inc., 60 acorn Park Drive, Cambridge, Ma 02140 USa +1 617-613-6000 | Fax: +1 617-613-5000 | forrester.com table of Contents The Digital Age Raises The Importance Of. Beyond quantity, advocate content and interactions are more valuable because buyers see them. What they love is exclusive access to content, events, and.
Social Media Isn't Only for Virtual Events
FEBRUARY 26, 2009
believe these three factors contributed to their success: Know Your Audience: These organizers know their audiences are invested in the content and success of the events. This increased the level of participation and ownership that audiences had with the content and speakers, as well as forced speakers to plan months before their actual presentation date. Consider different avenues for distributing your content: Conference proceedings are typically provided to only paid attendees. Cece has previously guest-posted here on best practices in PR and blogging outreach.
Will Content Marketing Kill Trade Publications?
NOVEMBER 9, 2009
Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Content produced by marketers and PR professionals is always, of course, self-serving: that's their job. Across all media, more than 35,000 jobs have been lost in the past year.
SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean
SEPTEMBER 1, 2009
Google's content network can be a valuable addition to any AdWords search marketing program. The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar. These ads have both branding and direct response value.
Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
Domain Name Forwarding and Search Engines by Best Domain Names Dan LeFree explains how properly set up forwarding for multiple domain names to a single website without being penalized by the search engines for duplicate content. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords?
Content Methodology: A Best Practices Report
Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.
Six Ways to Produce Online Video on a Budget
JANUARY 5, 2010
To maximize the impact of your video production, think beyond conventional ideas both in terms of your content and your video production options. ** technorati tags: online video YouTube Vimeo Viddler Blip.tv Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) Robin Good reviews three tools here : E.M. The negligible $14.95
Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
DECEMBER 28, 2009
What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Great advice for newbies, and experienced Tweeters will likely get a smile of recognition out of this post as well. Social Tagging
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
Among his conclusions: more content helps. SEO Quality Indicators & The Heap Paradox by Search Engine Journal Ryan Caldwell ventures from the philosopical to the practical in this post, providing 10 key indicators of website SEO quality, from "lean code and meaty content" along with proper tag usage to listing a physical address and toll-free phone number. Blogging helps.
137 Twitter Marketing Tips for Small Business
DECEMBER 7, 2009
Shelton advises following people who retweet your content in order to build relationships with people who value what you share. Anita Cohen-Williams and others note that best way to get retweeted is to post content that has value, such as useful blog post. The tips are categorized into six sections. John Joyce and Becky McCray offer guidance on useful tools (e.g., Staci J.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
NOVEMBER 10, 2009
How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network. Another Inside AdWords post worth checking out is AdWords Editor 7.5.1
Best of 2009 (So Far): SEO Guidance, Part 2
NOVEMBER 16, 2009
SEO Trends and the Future of SEO by SEO Theory In this extensive and thoughtful post, Michael Martinez discusses the impact of trends such as personalized search, universal search and social media, and advises SEO professionals to focus on optimizing for query spaces (all the queries and content relevant to a specific topic) in order to capture traffic for long tail keywords.
Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?
NOVEMBER 11, 2009
For a heavily retweeted post ( Will Content Marketing Kill Trade Publications? ), Twitter provided six times the traffic of the LinkedIn groups. I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening. The results? Social Tagging
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
OCTOBER 26, 2009
Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. This post is an excellent starting point for those new to Twitter.
B2B Marketing Trends for 2016
They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.
SEO for Product Pages
NOVEMBER 3, 2009
As prospects work their way through the research process, from general how-is-this-problem-being-solved-today research to specific types of products or services, make sure that your content fits their needs—and that the search engines can find it. ** technorati tags: search engine optimization SEO article marketing sites product pages keyword research tool product descriptions del.icio.us