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The 24 Best Visual Content Creation Tools

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More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Visual and video content will become increasing important.” ” — Marketing Insider Group (Content). 14) Kleki.

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How Does Content Marketing Help with SEO?

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Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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And you are now getting tired of producing content yourself so are considering outsourcing …. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. By the end of this article you will be on the road to developing a deep clarity and focus in your content strategy that will eventually skyrocket your ROI. 1.

22 Tantalizing Content Marketing Stats and Facts

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With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important. Stats About Content Marketing Use and Trends. 1.

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

Five Content Marketing Tips for B2B Success

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Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects.

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Three Influencer Marketing Secrets to Drive Traffic

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20 years ago, when ads popped up online among the content we were looking at, we clicked on them a bit more frequently because we hadn’t developed such a resistance to them. The point here is that if you are going to ask them either to answer a brief question and be part of your blog, or you just want them to share your content in general— you have to give, give and give again first.

34 Compelling Content Marketing Stats and Facts

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Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Only about half of marketers try to connect content to sales. TopRank ). 2.

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33 Thought-Provoking B2B Social Media and Marketing Stats

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Iconsive ). 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. MediaPost ).

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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But inbound marketing is much more unique—for starters, it can be tailored to meet the needs of specific users with content that they want to see. Whether you’re a seasoned pro or a total newbie, you can gain new insight on how to create valuable content, attract visitors, increase leads, build relationships, and measure your results. Guest post by Andy Beohar.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Campaigns and content that works for one market often doesn’t resonate with another.  This practically eliminates any friction between a company’s content and a consumer finding—and sharing—it. The company replaced this English-language Open Graph metadata with Arabic content. Translated social content really connects with target markets. Localizing social content works.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

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As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers.

Your Employees May Be Your Best Untapped Brand Advocates

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If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Identify. Educate. Recognize.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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Of  course, a steady stream of crappy content won’t attract a large or loyal readership. Similarly, writing high-quality blog content on a consistent basis requires writing on a regular schedule. It’s a phenomenal source for content curation. First, decide for yourself if increased exposure to your content is worth losing some search traffic. Hence, 1,000.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Good answer: something about how two factors— relevance and authority —form the fundamental underpinnings of search ranking; something about the hundreds of individual elements Google and other search engines use in determining rank; something about the three pillars of SEO (technical, content, and off-page); and perhaps something about how certain fundamental practices remain constant (e.g.,

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Content Marketing Strategy? Think Like A Reporter

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Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.

6 Tips for Encouraging Your Team to Blog

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When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently. One of the best solutions to this problem is including your employees in the content marketing strategy. Guest post by Jill Phillips.

The 17 Best Keyword Research Tools for SEO and SEM

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nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Sample review:  “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!”

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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Sometimes, creating contagious (viral) content isn’t enough. Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. Freelance writers are good with words and can create believable content for case studies, without going overboard with marketing terms. Guest post by Bill Achola. Ned J. And so on.

How to Calculate the ROI of Social Media Marketing [Infographic]

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Many sources recommend using formulas such as 60% curated content, 30% owned content, and 10% calls to action or direct promotions. It costs money to curate content, and it does provide value—in terms of building an audience and brand reputation. Quick: Can you list the goals of each and every one of your social media efforts? But it doesn’t have to be that way.

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How to Use Storytelling for More Effective Content Marketing

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While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. Guest post by Natalie Smith. Be Prepared.

47 Superb Social Media Marketing Stats and Facts

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And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. The three characteristics of brand social media posting most important to consumers, in order, are 1) the brand shares new content; 2) the content is relevant to the brand; and 3) the brand engages with its followers. 70% of the U.S. billion last year to 2.5

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Six Expert Guides to Measuring Content Marketing Results

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Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured? But is it really possible to quantify the ROI or business value of content marketing efforts? 17 Key Content Marketing Metrics to Start Tracking Today by jeffbullas.com. Content ROI Is a Myth by HubSpot. Image credit: B2B Marketing Insider.

How To Turn Video Marketing Into a Successful SEO Strategy

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Merely posting any video onto YouTube though will not generate desired results.  A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. Make Your Content Desirable To Share. Jason Parks, owner of The Media Captain , contributed content to this article.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking. What type of content is most effective?

16 Enigmatic Business Blogging and Other Marketing Stats

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45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. 80% of B2B marketers include blogs in their content marketing strategy. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

18 of the Best Content Marketing Strategy Guides of 2013

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Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.

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49 Noteworthy Social Networking Stats and Facts

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21% of consumers say they unfollow brands that post repetitive or boring content. 88% of B2B marketers in North America use Twitter for content distribution. ( DMR ). 64% of North American B2B marketers use Google+ to distribute content, but just 17% use it for new product launches (vs. Though new social networks continue to be launched (e.g. 18 Facebook Stats and Facts. 1.

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13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. ” How to Get More Traffic and Traction by Promoting Your Content Like a Boss by Boost Blog Traffic. Now—how you attract and retain a large audience? Simple—but not easy. Email?

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Death of the salesman?

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The Five Best Infographic Creation Tools and Services

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Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Pick a template, edit the fonts and colors, and add your content. Sample review:  “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Infographic Creation Tools. 1) Piktochart. Visual.ly

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7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

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Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. If you want to build your blog readership, you have to publish content consistently. Even if your content is amazing/useful/insightful, if your readers can’t trust you to post regularly, they have no reason to visit regularly. Guest post by Eric Brantner.

How to Measure Content Marketing Success

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With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? Nearly two-thirds (65%) of prospective buyers learn about new products and services through social media. • 61% of people say they trust companies that deliver custom content. What are your takeaways?

12 (of the) Best Content Marketing Infographics of 2013

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Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing. Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Beginners Guide to Content Marketing by Pamorama. ** 5 STARS.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

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Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.