5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
And you are now getting tired of producing content yourself so are considering outsourcing …. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. By the end of this article you will be on the road to developing a deep clarity and focus in your content strategy that will eventually skyrocket your ROI. 1.
The 23 Best Content Ideation Tools
MAY 31, 2016
Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important. Stats About Content Marketing Use and Trends. 1.
Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Create the Content Your Buyers Crave. Several contributors addressed the need for B2B content marketers to focus on quality over quantity in 2016.
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Only about half of marketers try to connect content to sales. TopRank ). 2.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
Iconsive ). 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. MediaPost ).
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!”
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Identify. Educate. Recognize.
How to Use Storytelling for More Effective Content Marketing
DECEMBER 29, 2015
While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. Guest post by Natalie Smith. Be Prepared.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. 80% of B2B marketers include blogs in their content marketing strategy. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. The three characteristics of brand social media posting most important to consumers, in order, are 1) the brand shares new content; 2) the content is relevant to the brand; and 3) the brand engages with its followers. 70% of the U.S. billion last year to 2.5
Content Marketing Playbook: Strategy and Roadmap
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
21% of consumers say they unfollow brands that post repetitive or boring content. 88% of B2B marketers in North America use Twitter for content distribution. ( DMR ). 64% of North American B2B marketers use Google+ to distribute content, but just 17% use it for new product launches (vs. Though new social networks continue to be launched (e.g. 18 Facebook Stats and Facts. 1.
The Five Best Infographic Creation Tools and Services
AUGUST 2, 2016
Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Pick a template, edit the fonts and colors, and add your content. Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Infographic Creation Tools. 1) Piktochart. Visual.ly
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. Pricing: free. Wrike.
6 Tips for Encouraging Your Team to Blog
JUNE 29, 2016
When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently. One of the best solutions to this problem is including your employees in the content marketing strategy. Guest post by Jill Phillips.
Staffing and Launching Your Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
Sometimes, creating contagious (viral) content isn’t enough. Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. Freelance writers are good with words and can create believable content for case studies, without going overboard with marketing terms. Guest post by Bill Achola. Ned J. And so on.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Death of the salesman?
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
Merely posting any video onto YouTube though will not generate desired results. A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. Make Your Content Desirable To Share. Jason Parks, owner of The Media Captain , contributed content to this article.
Six Expert Guides to Measuring Content Marketing Results
NOVEMBER 10, 2015
Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured? But is it really possible to quantify the ROI or business value of content marketing efforts? 17 Key Content Marketing Metrics to Start Tracking Today by jeffbullas.com. Content ROI Is a Myth by HubSpot. Image credit: B2B Marketing Insider.
Content Methodology: A Best Practices Report
Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking. What type of content is most effective?
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. ” How to Get More Traffic and Traction by Promoting Your Content Like a Boss by Boost Blog Traffic. Now—how you attract and retain a large audience? Simple—but not easy. Email?
The Seven Best File Sharing Tools
JULY 26, 2016
File sharing tools are invaluable not only for content marketing professionals and consultants (e.g., Sample review: “Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process.” Content Marketing Cool Web Tools Anders Orsander best file sharing tools Dropbox Ge.tt ” — Johnny Lists.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
And while mobile use for B2B purchase research has jumped 91% in the past two years, more than three-quarters of global business executives still prefer to browse content on their laptops or desktops. 24% unsubscribe because the content is repetitive and boring. Email remains the most effective digital marketing tool for both B2B and B2C marketers. And 72% of U.S. Enjoy! Payfirma ).
The Six Best Google+ Marketing Tools
JUNE 21, 2016
Tool to help identify top engagers in your subject area, quickly create new circles based on those who have engaged with your content, track your followers and their popularity, and unfollow based on a variety of metrics. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: $47 per year.
10 Top Marketing Thought Leaders in Social Media
MAY 21, 2015
She also hosts the highly popular weekly Viral Content Buzz Twitter chat. Carla Johnson is one of the top experts on enterprise content marketing. Robert Rose is another top resource on enterprise content marketing, co-author with Carla Johnson of Experiences: The 7th Era of Marketing , and an original member of the Lebron team. But—what if you had to answer on the spot?
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The most popular type of content is industry insights. • … while Pinterest means shopping.
B2B Marketing Trends for 2016
They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.
Getting Started With Email Marketing Segmentation
JUNE 9, 2016
Other than the break-down of these messages as promotions, newsletters, or announcements, there is no process that categorizes the actual content. Headlines in the email content. Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. American Dreams Concert.