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How Does Content Marketing Help with SEO?

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Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

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The 15 Best Special-Purpose SEO Tools

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Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more. 1) Google Search Console.

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The 24 Best Visual Content Creation Tools

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More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Visual and video content will become increasing important.” ” — Marketing Insider Group (Content). 14) Kleki.

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3 Tips for Using Social Media for B2B Marketing

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Use Social Media As a Content Springboard. To set yourself up for B2B social media success, consider that social media is really the perfect platform to help you launch your content pieces in a whole new arena. You can also create any number of content assets, like videos or infographics, that may work better for your industry and the professionals within it.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Five Tips to Help You Write Outstanding Content For Your Blog

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Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. Organize Your Content. It’s essential each paragraph remains on topic.

The 26 Best All-in-One SEO Tool Suites

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Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. wide-ranging prospect discovery toolset covering content marketing (e.g.,

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The 29 Best Social Media Monitoring Tools

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Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Retweet, reply, comment, and like relevant content, right from your tagboard. Sample review: “Find interesting content on ANY topic. Google Review Count:  345.

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The 23 Best Content Ideation Tools

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Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Campaigns and content that works for one market often doesn’t resonate with another.  This practically eliminates any friction between a company’s content and a consumer finding—and sharing—it. The company replaced this English-language Open Graph metadata with Arabic content. Translated social content really connects with target markets. Localizing social content works.

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

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Toby Dean works on behalf of Hosting Facts in content creation and marketing. He creates engaging graphics and content that help businesses stand out from the crowd. Guest post by Toby Dean. The Internet literally has no boundaries. As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people. when it comes to Internet access penetration?

34 Compelling Content Marketing Stats and Facts

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Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Only about half of marketers try to connect content to sales. TopRank ). 2.

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What is Inbound Marketing? The Idiot’s Guide [Infographic]

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But inbound marketing is much more unique—for starters, it can be tailored to meet the needs of specific users with content that they want to see. Whether you’re a seasoned pro or a total newbie, you can gain new insight on how to create valuable content, attract visitors, increase leads, build relationships, and measure your results. Guest post by Andy Beohar.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

The 21 Best Content Curation Tools

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Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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Content Marketing Copy Writing B2B case studies how to write case studies Q&A case study Zachary MooreGuest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. Choosing Your Participants.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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Use relevant content to help users in making a right decision. Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Image credit: The Blue Diamond Gallery. Many small companies fail to achieve desired sales goals despite having adequate resources. Lack of Focus.

33 Thought-Provoking B2B Social Media and Marketing Stats

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Iconsive ). 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. MediaPost ).

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

20 Tremendous Digital Marketing Stats and Facts

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But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Image credit: MarketingProfs. combined. Spending on digital marketing is projected to increase by 12% to 15% on average. Consumers hate online ads.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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And you are now getting tired of producing content yourself so are considering outsourcing …. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. By the end of this article you will be on the road to developing a deep clarity and focus in your content strategy that will eventually skyrocket your ROI. 1.

Three Influencer Marketing Secrets to Drive Traffic

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20 years ago, when ads popped up online among the content we were looking at, we clicked on them a bit more frequently because we hadn’t developed such a resistance to them. The point here is that if you are going to ask them either to answer a brief question and be part of your blog, or you just want them to share your content in general— you have to give, give and give again first.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

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As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Your Employees May Be Your Best Untapped Brand Advocates

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If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Identify. Educate. Recognize.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Good answer: something about how two factors— relevance and authority —form the fundamental underpinnings of search ranking; something about the hundreds of individual elements Google and other search engines use in determining rank; something about the three pillars of SEO (technical, content, and off-page); and perhaps something about how certain fundamental practices remain constant (e.g.,

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The 17 Best Keyword Research Tools for SEO and SEM

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nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Sample review:  “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!”

Content Marketing Strategy? Think Like A Reporter

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Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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Sometimes, creating contagious (viral) content isn’t enough. Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. Freelance writers are good with words and can create believable content for case studies, without going overboard with marketing terms. Guest post by Bill Achola. Ned J. And so on.

47 Superb Social Media Marketing Stats and Facts

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And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. The three characteristics of brand social media posting most important to consumers, in order, are 1) the brand shares new content; 2) the content is relevant to the brand; and 3) the brand engages with its followers. 70% of the U.S. billion last year to 2.5

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How to Use Storytelling for More Effective Content Marketing

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While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. Guest post by Natalie Smith. Be Prepared.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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Of  course, a steady stream of crappy content won’t attract a large or loyal readership. Similarly, writing high-quality blog content on a consistent basis requires writing on a regular schedule. It’s a phenomenal source for content curation. First, decide for yourself if increased exposure to your content is worth losing some search traffic. Hence, 1,000.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking. What type of content is most effective?

How To Turn Video Marketing Into a Successful SEO Strategy

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Merely posting any video onto YouTube though will not generate desired results.  A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. Make Your Content Desirable To Share. Jason Parks, owner of The Media Captain , contributed content to this article.

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6 Tips for Encouraging Your Team to Blog

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When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently. One of the best solutions to this problem is including your employees in the content marketing strategy. Guest post by Jill Phillips.

18 of the Best Content Marketing Strategy Guides of 2013

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Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust