Webbiquity

Trending Sources

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

Webbiquity

And you are now getting tired of producing content yourself so are considering outsourcing …. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. By the end of this article you will be on the road to developing a deep clarity and focus in your content strategy that will eventually skyrocket your ROI. 1.

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important. Stats About Content Marketing Use and Trends. 1.

Stats 130

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Create the Content Your Buyers Crave. Several contributors addressed the need for B2B content marketers to focus on quality over quantity in 2016.

B2B 167

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

SEO 88

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity

As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Only about half of marketers try to connect content to sales. TopRank ). 2.

Stats 135

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

Iconsive ). 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. MediaPost ).

Stats 143

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Sample review:  “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!”

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

Sometimes, creating contagious (viral) content isn’t enough. Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. Freelance writers are good with words and can create believable content for case studies, without going overboard with marketing terms. Guest post by Bill Achola. Ned J. And so on.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Identify. Educate. Recognize.

Best 107

How to Use Storytelling for More Effective Content Marketing

Webbiquity

While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. Guest post by Natalie Smith. Be Prepared.

6 Tips for Encouraging Your Team to Blog

Webbiquity

When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently. One of the best solutions to this problem is including your employees in the content marketing strategy. Guest post by Jill Phillips.

Tips 93

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The Five Best Infographic Creation Tools and Services

Webbiquity

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Pick a template, edit the fonts and colors, and add your content. Sample review:  “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Infographic Creation Tools. 1) Piktochart. Visual.ly

Tools 83

47 Superb Social Media Marketing Stats and Facts

Webbiquity

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. The three characteristics of brand social media posting most important to consumers, in order, are 1) the brand shares new content; 2) the content is relevant to the brand; and 3) the brand engages with its followers. 70% of the U.S. billion last year to 2.5

Stats 125

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. 80% of B2B marketers include blogs in their content marketing strategy. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M.

49 Noteworthy Social Networking Stats and Facts

Webbiquity

21% of consumers say they unfollow brands that post repetitive or boring content. 88% of B2B marketers in North America use Twitter for content distribution. ( DMR ). 64% of North American B2B marketers use Google+ to distribute content, but just 17% use it for new product launches (vs. Though new social networks continue to be launched (e.g. 18 Facebook Stats and Facts. 1.

Stats 117

Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured? But is it really possible to quantify the ROI or business value of content marketing efforts? 17 Key Content Marketing Metrics to Start Tracking Today by jeffbullas.com. Content ROI Is a Myth by HubSpot. Image credit: B2B Marketing Insider.

How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

Merely posting any video onto YouTube though will not generate desired results.  A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. Make Your Content Desirable To Share. Jason Parks, owner of The Media Captain , contributed content to this article.

Video 139

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking. What type of content is most effective?

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.

Best 137

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity

While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Death of the salesman?

Stats 124

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. Pricing: free. Wrike.

The Six Best Google+ Marketing Tools

Webbiquity

Tool to help identify top engagers in your subject area, quickly create new circles based on those who have engaged with your content, track your followers and their popularity, and unfollow based on a variety of metrics. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: $47 per year.

Tools 89

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. ” How to Get More Traffic and Traction by Promoting Your Content Like a Boss by Boost Blog Traffic. Now—how you attract and retain a large audience? Simple—but not easy. Email?

14 Dazzling Digital Marketing Stats and Facts

Webbiquity

Content creation / social media digital content strategist: $80,000 – $125,000. – Content producer: $58,000 – $105,000. Content Marketing Social Media Marketing digital marketing J-P De Clerck Marissa Pick MarketingProfs Michael BrennerImage credit: AdWeek. But that figure is projected to jump to 75% within the next five years. MediaPost ). 4.

Stats 121

12 (of the) Best Content Marketing Infographics of 2013

Webbiquity

Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing. Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Beginners Guide to Content Marketing by Pamorama. ** 5 STARS.

10 Top Marketing Thought Leaders in Social Media

Webbiquity

She also hosts the highly popular weekly Viral Content Buzz Twitter chat. Carla Johnson is one of the top experts on enterprise content marketing. Robert Rose is another top resource on enterprise content marketing, co-author with Carla Johnson of Experiences: The 7th Era of Marketing , and an original member of the Lebron team. But—what if you had to answer on the spot?

How to Measure Content Marketing Success

Webbiquity

With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? Nearly two-thirds (65%) of prospective buyers learn about new products and services through social media. • 61% of people say they trust companies that deliver custom content. What are your takeaways?

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Many sources recommend using formulas such as 60% curated content, 30% owned content, and 10% calls to action or direct promotions. It costs money to curate content, and it does provide value—in terms of building an audience and brand reputation. Quick: Can you list the goals of each and every one of your social media efforts? But it doesn’t have to be that way.

ROI 60

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

How to Build Content That Attracts the C-Suite

Webbiquity

When it comes to C-Suite marketing, cutting through the noise and creating content that senior executives will find valuable is hard. By value we don’t mean how-to articles and other traditional forms of content, though they do have their place in the process. To the C-Suite, valuable content means insight, statistics and hard facts that provide a logical argument for change.

Build 109

35 Stupendous Social Networking Facts and Stats

Webbiquity

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The most popular type of content is industry insights. • … while Pinterest means shopping.

Stats 122

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

But it doesn’t stop there – you have to continually expand content and build incoming links for these properties too. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof. Guest post by Jon Rognerud. Free tools to get you started.

SEO 123

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Four Key Ways To Build Your B2B Brand Online

Webbiquity

Content Marketing LinkedIn b2b brandingGuest post by Irma Hunkeler. Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Isn’t it all about rational decision making, not emotions? Not necessarily. Let’s take a look at how B2B firms can build their brands in this competitive space. Dive into LinkedIn. Tell stories. solution to the problem.

Brand 94

Small Business Marketing Optimization Tips for 2016

Webbiquity

Also, what is the strategy behind the content that is being created and posted? great way to optimize social media efforts for a small business is to delegate the task to a single individual who will avoid redundancies, understand what content is valuable and in-line with your customer-facing strategy and branding efforts, and seal the cracks so content doesn’t fall through.