And the website/blog includes social sharing buttons, making it easier for site visitors to share the company’s content with their connections across popular social networks. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. It’s a virtuous circle that looks something like this. MORE >>

Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Blogs are naturally great for search because they enable a company to rank for a much higher number of keywords, they can organically attract diverse high-quality links, and blog posts are far more likely to be shared in social media than standard website content. Fresh content. blog is one of the best ways to continually produce fresh content for your website. Content that makes all other tactics more effective. MORE >>

Jennifer Sable Lopez offers a nine-step checklist to making social media activities SEO-friendly, such as incorporating keyword research and making sure your content is easily sharable across the most popular social networks. Writing that “every person in an enterprise is potentially an authentic, invested content producer, networker or influencer. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? What should I monitor for? What to do? MORE >>

Adam Holden-Bache presents a dozen tools that can “help event organizers extend an event’s visibility, attendance and pre-event conversations,&# from LinkedIn Events and Facebook Events to build attendance, to location-based services for event check-in, to Slideshare for leveraging presentation content after the event. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Create video emails? Convert PowerPoint presentations to Flash, or into YouTube videos? MORE >>

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. tips for connecting with social media content by iMedia Connection. Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. by Kuno Creative. 5 stars. MORE >>