ViewPoint

article thumbnail

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.

article thumbnail

Digital Relevance: Developing Marketing Content and Strategies that Drive Results

ViewPoint

Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). Developing Marketing Content. Marketing Strategy Content Marketing' I was privileged to review an advanced copy this past October and absolutely loved it.

Relevance 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Should You Gate Your Content? Answer These Questions To Find Out.

ViewPoint

Lead generation today relies heavily on creating quality content aimed at addressing prospects’ pain points and questions as they go through their buyer’s journey. Marketer, have created all this wonderful content, an important question looms … should you gate it? Lead Generation Content Marketing SEO Optimization'

Content 120
article thumbnail

REVENUE: The Golden Opportunity with Big Data and Content Marketing

ViewPoint

Say you have a promotion based on a statistical test of two types of content. Create the other with just static content. This is Big Data in spades … “big” in the sense that now you know what types of content to deliver to which segment of prospects. But finding the opportunities in Big Data can be deceptively simple.

article thumbnail

Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)

ViewPoint

Today''s guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. Thanks to a LinkedIn post by Howie Sholkin, former IDG communications guru, I was directed to a sprightly Mediapost essay titled, “Why content marketing probably won’t work for you.”

BtoB 120
article thumbnail

Successful Content Marketing Plans Do 1 Thing Really Well

ViewPoint

Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? In fact, most content marketing plans fail because they're invested in popular wisdom that is fatally flawed. Successful Content Marketing Creates Response. You’ve got to give prospects a compelling reason to ask for more content.

Planning 120
article thumbnail

PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’

ViewPoint

"There has to be a strategy that helps content do its job.". Click to start video at this point — Content marketing has been a hot topic lately, but Ardath said that many sales and marketing businesses are discovering that the content they’re creating isn’t moving the needle on new business.

Content 120