Tomorrow People

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What is a content marketing strategy? Your checklist to secure content success

Tomorrow People

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Content, in all its forms, is big.

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How to write a kickass content marketing brief

Tomorrow People

A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. This applies equally to internally and externally facing content. How to produce awesome content briefs. Establish the strategic context. What comes next?

Planning 177
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The power of a ‘real-time’ content marketing strategy

Tomorrow People

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot. Remember 2010?

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Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. Content marketing , if you hadn’t guessed already, is a rising star market. Call it ROC: Return on Content.) (Call it ROC: Return on Content.)

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Content Strategy 101 - Creating Content with a Purpose

Tomorrow People

Everyone wants their content to be seen, but if your content strategy is lacking purpose then are you creating content just for the sake of it?

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How to work with a content marketing agency on creative design

Tomorrow People

Top content creators aren’t just wordsmiths. But just as reading 50 Shades of Grey won’t turn us into bestselling content writers, having an opinion on art doesn’t make anyone an expert on audience response. Because the criteria for judging graphic design and page layout are the same as judging content : objective.