Content Excerpts – excerpt content from a white paper, article or Webinar and post it to the blog. Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. good place to be controversial. Industry Trends – how is your industry/space changing? What’s different now compared to 1 year ago? years ago? What do you predict as trends to come? What’s your take/view? MORE >>

Be sure to include sufficient selling copy to a) adequately sell the offer, b) address any anticipated concerns or objections, and c) help ensure a high quality score by offering what Google calls “ relevant and original content ” – i.e. content related to the offer in the ad. Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. Not “learn more.” MORE >>

direct link) has numerous benefits, notably that it helps enforce valid email information and makes the offer content more easily accessible at a later date. In this case, the first follow-up email I received upon downloading the guide (see thumbnail at right) reinforces my decision to respond, provides an additional link to the content in case I misplace it, and offers up a “next step” (and the promise of more tips on how to improve my business) in the form of the Infusionsoft newsletter. Make the offer look like an offer. The free guide on offer is an ebook, a downloadable PDF. MORE >>

B2B Marketing Campaign Strategy Content marketing Demand Generation Lead Management Lead Nurturing b2b demand generation b2b lead generation demand generation strategy demand generation tips lead generation strategy lead generation tips lead recyclingIn an ideal world, all B2B sales leads would be pre-qualified and ready to buy. In theory, anyway. Because our agency works primarily with high-tech companies, we see this kind of pressure often. Media options abound that will enable a company to focus on specific job titles, company revenues, industries, etc., MORE >>

Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Creating a content map that categorizes your content by buying stage and buying persona can help identify gaps in your content portfolio. Think you have enough content? Marketo has more than 300 content assets on offer on its Website.). When listing content assets on your Website, be sure to include a brief, keyword-rich description of that asset. It’s all heady stuff. Phone contact has to play a role. Email? MORE >>