The Effective Marketer

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Content Quantity Versus Quality

The Effective Marketer

How much content is too much content? I was reminded of this again as I read Michael Brenner’s post about the “ content echo chamber ” hitting spot on something that is happening in the ‘content marketing world’ Good content vs boring content. Keeping Your Content Fresh.

Content 100
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A Content Framework for Sales Enablement

The Effective Marketer

With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Sales Enablement Content.

Content 100
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A Content Framework for Sales Enablement

The Effective Marketer

With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Sales Enablement Content.

Content 100
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The Importance of Content Continuity

The Effective Marketer

If good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. When you create a piece of content, why stop at the first distribution channel? It involves using that content and expanding it, working different angles, but keeping the core message intact.

Content 100
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Content Marketing is the New PR

The Effective Marketer

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. 12% growth in year-over-year company revenue (vs 3.5% for followers). 20% year-over-year increase in media mentions (v 2.7%

PR 100
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Content Marketing is the New PR

The Effective Marketer

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. 12% growth in year-over-year company revenue (vs 3.5% for followers). 20% year-over-year increase in media mentions (v 2.7%

PR 100
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Your Content Focus: Narrow vs Wide

The Effective Marketer

After getting your first content marketing pieces out there, the question usually revolves around “what’s next?” When asked about the narrow vs wide focus in content marketing, my first question is always “what is your goal?” What content has already been created? So how do you solve this?