Content / Offer. Dynamic content based on job title, role, industry, etc. It doesn’t need to be an “offer” like in sales promotion, it could simply be a piece of content that you download or watch online. Offer / Content. Having no registration form at all (give away the content/offer). The design and content of your landing page is critical. They should get access to the content they registered for. Things to consider in your thank you page: Make it simple, people want to see their content right away. Content / Offer. Right? MORE >>

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteWith “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Email Marketing. Your Website & Landing Pages. MORE >>

My biggest takeaway is that there is so much more to blogging for profit than great content. Yep, content is King, but even kings have armies, a staff, and a whole bunch of other things in place to make sure everything works out. We spend so much time creating great content that sits and earns nothing because we do not understand basic, but still largely misunderstood business practices. Online Marketing Content Marketing Book Review Blogging ProBlogger Web Marketing NinjaNote: This is a guest post by Lior Levin. See Lior’s bio at the end. MORE >>

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. In the B2B world this is a lost opportunity, because you could be sending quality content with your invoice (or on the invoice itself) that might get the customer’s attention and continue building trust. Bonus points if you send content that makes the customer smile. The Forgotten Content Channels. MORE >>

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “,  has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation. Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned. What’s the ROI of webcasting? MORE >>