| | | The CRAP Report | |  Content | 5 articles |
| Page 1 of 1 | Previous | Next | THE CRAP REPORT MARCH 26, 2010  Interview with David Meerman Scott We had great websites built on content. That’s why I’m such a huge believer of giving away content. You’re talking about giving stuff away for free, and they’re more, “you’ve got to fill out the form” to get content. A lot of content on it. It’s still going to be fundamental idea that marketing is about publishing content and marketing is about giving gifts. | THE CRAP REPORT NOVEMBER 16, 2010  Teleprospecting Teams – 3 Ways to Get What You Need From Them Marketing fills the funnel (or a demand gen cloud if you’re Mike Damphousse ), and if they’re doing it right, they’re developing content all along the buying cycle to keep prospects engaged. You know, I think depending on the age of the person you talk to, they’re always going to tell you that “their&# era of NBC’s Saturday Night Live was the best. | | | | | |
| THE CRAP REPORT APRIL 9, 2010  Follow Friday Blog Post StephanieTilton – B2B content marketing wiz. For the last couple of weeks, Paul has been on a mission to raise the value of quality sales and marketing content by suggesting people for his Twitter followers to follow, one at a time. . dmscott – C’mon, you knew that David Meerman Scott was going to be on this list, didn’t you? Plus, he’s got GREAT taste in music. . discussions. . | THE CRAP REPORT MARCH 17, 2010  Thoughts on the Death of Cold Calling On top of that, I also believe that no matter how great the content is that you create, there are going to be some folks in your target market who you want as a client but must reach out to them through the phone to initiate a dialogue. So I feel like there’s been a lot of blogs lately stating that cold calling is or is not dead , and today I read another one. I totally agree with him. | THE CRAP REPORT JANUARY 18, 2010 Top 100 Qualities of a Great Teleprospecting Rep – #80: Inventive A lot of folks may say that you’re the contents of the front pocket of a seven year old boy, but they would be wrong. Okay, if you’ve got a stick of gum, a paper clip, three pennies, a ball made of rubber bands, and an acorn who are you? Actually, the real answer is a flame thrower if you’re in the hands of one Angus MacGyver – yes, THE MacGyver. You remember him, right? They guy with a penchant for getting out of inescapable situations by creating some contraption out of things he’d find on the ground or in his or a partner’s pockets. Now, the fact that the guy was inventive? | |
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