Stories that Sell

Trending Sources

The Small Marketer’s First Steps to a Customer Advocacy Effort

Stories that Sell

With zero to little budget as a small organization, you can start a sustainable advocate marketing program that will help create extraordinary content. Social media and web traffic stats make it easier to measure the impressions that advocacy content generated. A few years ago, I delightfully observed as a client started a customer advocacy program. What’s that, you might ask?

FAQ 47

The Risk of Stripping Down Customer Case Studies

Stories that Sell

We''re not debating the content of the article. Will busy business people - on a mission to solve their challenges - read marketing content if it''s more than a page? White papers, typically 4-8 pages, consistently take the top honor for most desired content in the annual Eccolo Media survey and in many others. In this age of content marketing, they want content.

7 Companies Boldly Leading with Customer Stories

Stories that Sell

Microsoft is continuously changing its home page content, so this story - which ran a few days ago - has been replaced by others. This billion-dollar, global communications company last week featured a series of healthcare customer stories as the marquee content right on the home page. I’m sorry to tell you this, but your marketing has a credibility problem. Microsoft. Avaya. Adobe.

5 Trends in Customer Case Studies – An Interview with Projectline

Stories that Sell

Audiences want "snackable" content. What's new with customer stories and where are we headed? That's the question I recently asked Erica Hansen, director of customer engagement at Projecline. The fast-growing marketing services firm has built a solid reputation by assisting companies like Microsoft with customer references and evidence. With five offices in the U.S. How about you?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Supercharge Your Sales Conversations with Story

Stories that Sell

Digging for potential story content is StoryMining , and anything can be considered: your past experiences, product success stories, borrowed stories from teammates, and of course, those case studies your marketing team gave you. A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people. You get the idea.

Survey Says…Customer’s Voice Most Effective Content Marketing Tactic

Stories that Sell

Customer testimonials and case studies lead the list of most effective content marketing tactics, according to the newly released B2B Content Marketing Survey for 2013. The survey asked members of the 50,000+ B2B Technology Marketing Community on LinkedIn about what''s working, who creates content and what kinds, and how marketers measure results. It makes sense. How about you?

Customer Videos 101: How to Score a Killer Sound Bite

Stories that Sell

Types of Sound Bites: Stick with emotional content sound bites versus complicated factual bites. People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or the Voice - and you rarely see any of the characters stumble, stutter, or slur. Not to mention patience. Excited? Positive? Life-changing?

Video 73

Do Buyers Still Read Case Studies?

Stories that Sell

Eccolo Media surveyed more than 500 B2B technology buyers about the types of content they consume, when, and the value of it in their purchase decisions. This year''s Eccolo Media 2014 B2B Technology Content Survey Report revealed that more buyers prefer customer case studies in a written format than in other forms. Case studies are in the top three most consumed types of content.

Customer Case Studies: More Effective, Loss Costly

Stories that Sell

But now, there's more evidence that they not only work, but also that they're one of the least expensive content marketing options out there. In a 2011 survey by TechValidate , 126 B2B marketing and sales professionals weighed in on their challenges and strategies for content marketing. The highlights: Question : How does the source of marketing content affect its effectiveness?

The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story

Stories that Sell

For companies wanting to leverage the rich content of a non-public case for public use, there''s always the option of removing the name and any other identifying info. I have a not-quite-two-year-old, and thus, spend a lot of time reading nursery rhymes and fairly tales. Take the story of the Ugly Duckling, a tale released by Hans Christian Andersen in 1843. Here''s how. How about you?

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

Survey Says…Case Studies Still Influential in B2B Tech Purchases

Stories that Sell

We all work hard to create attractive content. Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. The survey asked about multiple types of content: - White papers. That list alone shows the diversity of marketing content that buyers consume. Podcasts. Video.

Why Some Buyers Don’t Look at Case Studies

Stories that Sell

And site after site I got stopped on the threshold – unable to access content without first filling out a registration form. In their journeys of seeking new solutions and service providers, prospects also don’t expect or want to arrive at a locked door - especially for content that markets a vendor''s solution. For major purchases in the B2B world, marketing content helps buyers in their journeys (the sales funnel) by drawing them in with valuable insight and resources. Locked. Let''s suppose, for a moment, that you''re in the market for a new car. 10 fields!

The Resume is Dead: The (Story) Bio is King

Stories that Sell

Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Michael Margolis. Gone are the days of “Just the facts, M’am.” Instead we’re all trying to suss each other out in the relationship economy. How do we relate to each other?

How HP Case Studies Cater to Readers and Skimmers

Stories that Sell

And remember, prospective customers aren't just reading your content online. Over and over, we hear that most buyers don't really read marketing copy, but rather skim it. So how does that affect the way you present customer stories? First, that may not always be true. Some skim while others want to read more. On a web summary, do the same. Skimmers have all the info they need right there.

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

How to Cue Up Hard-Hitting Customer Quotes

Stories that Sell

To a certain extent, the personality of the person you interview drives the content of the comments. One of the awesome things about customer case studies is that it is content that''s approved by the customer. There are times when, magically, customer quotes are exactly what you dreamed they would be. The rest depends on the person you’re interviewing. Ask the right questions.

Chasebuzz Site Features 2000+ ICT Success Stories

Stories that Sell

So far, the site has focused on building content to be as attractive as possible to users. What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they fill out a form first. For ICT (information and communications technology) buyers, it's now possible.

Happy Customers Tell Their Stories – Live and In Person

Stories that Sell

As you've heard here before, a customer's story can be used for much more than just collateral or for website content. If so, you’ve got content from a satisfied customer that can likely be turned into other forms of customer story collateral, if the customer agrees. How does it work and what do you need to take into consideration? Here’s how this might play out.

Quiz: Is it a Case Study or a White Paper?

Stories that Sell

You can reuse the content in a dozen or more different ways. 7. However, if a white paper mentions a customer by name, and that content has not been approved previously by the customer, then it will also need approval. 6. Contains content that can be used in a dozen or more different ways. In my narrowly focused case study world, I see them as distinctly different. Answers. 1.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

This Case Study Trend is HUGE

Stories that Sell

Case studies, and most marketing content, are going BIG. think the expanding formats also reflect that most people consume content electronically. It''s true. My eyesight isn''t as good as it used to be. But I must not be the only one who’s drawn to larger text. Whether it''s the customer success home page on a company''s site. yes">. yes">. Or the actual PDF of a case study.

Why Companies Need to F-R-E-E Their Case Studies

Stories that Sell

So what content should be "curtained?" It’s a tough balance that marketers face, giving away some content freely and requiring registration to access other things. You’re balancing drawing people to your content-rich website with trying to capture names as lead sources. But do case studies really belong in the category of locked content?

How to Repackage Precious Case Study Content

Stories that Sell

Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Repackage existing content into different formats, such as blog posts, podcasts and webinars to drive more leads." You can easily repackage customer case studies and success stories into valuable, reusable content throughout your sales and marketing communications. Here are just a few ways: 1. Blogs. Here’s a great example. Newsletters.

How, When and Where Buyers Want Case Studies

Stories that Sell

Moreover, 93 percent said they clicked to that content. When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. Yet, Eccolo Media is about as close as anyone gets. For the past three years, the organization has spearheaded a B2B Technology Collateral Survey , basically asking buyers of B2B technology what marketing materials they consume during the decision-making process. It’s just really good stuff! Clearly, they want detailed stories. Pretty impressive, huh?

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

Remember, and Be More Memorable – with Stories

Stories that Sell

Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Shawn Callahan. Andi Bell is a lean, 30-something Londoner. He looks like one of those bicycle couriers who zip past you in Soho. How did he do it? Andi has a method. Share

Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial

Stories that Sell

Note from Casey Hibbard: While I'm out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Bill Metcalf. One of the most powerful tools in any marketing arsenal is raving testimonials from your happy clients. Asking for testimonials from clients – yuck! Victory?

86,552 Views of a Single Case Study

Stories that Sell

Make it easy to share your content on social networking sites like Twitter. Leverage that content anytime and anywhere that you talk about the value of your products and services. For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. Make them easy to find!

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

Tools 112

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” Should content generate leads or relationships? ” I asked.

7 Content Marketing Mistakes Costing You Time and Money

Act-On

Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. Here’s what the increase looks like year over year: That rate of content publishing – sometimes called content “velocity” – isn’t going to stop. Because it appears the more content we publish, the less engagement we get.

Cost 124

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important. Stats About Content Marketing Use and Trends. 1.

Stats 130

25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy

B2B Marketing Insider

Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […]. Content Marketing

Tools 93

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How To Lead With Customer-Focused Content

Tony Zambito

The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago.  Content is ubiquitous in all phases of life and in business.  In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business space. by Creative Stall. New Dilemmas For Marketers.

The business case for unbranded content

grow - Practical Marketing Solutions

In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Why would you create content and not even take credit for it? Using unbranded content when branding is impossible.

Case 105

How to Create Dynamic Social Content

B2B Marketing Insider

Dynamic social content is content that evokes responses, earn shares, and meets a need. One way to determine whether or not your content is dynamic is to ask yourself if you would share that content if it came across your newsfeed. The post How to Create Dynamic Social Content appeared first on Marketing Insider Group.

The 12 Hottest Tools for Content Promotion

B2B Marketing Insider

Content marketing is nothing without good promotion. There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. Promotion was important before content marketing […]. Content Marketing

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%

10 Hacks for Content Marketers Who Have Little Time

B2B Marketing Insider

Yes, this entire content marketing thing is great. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. The post 10 Hacks for Content Marketers Who Have Little Time appeared first on Marketing Insider Group. Content Marketing Content content curation content marketers guest blogging Social Media