Stories that Sell

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5 Tips for Tweeting Your Customer Case Studies

Stories that Sell

In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87% of them choosing to do so on Twitter. 2016 B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America). And on Twitter, posting a written or video customer case study is pretty quick and simple.

The Small Marketer’s First Steps to a Customer Advocacy Effort

Stories that Sell

With zero to little budget as a small organization, you can start a sustainable advocate marketing program that will help create extraordinary content. 2. Run customer surveys – Surveys can help identify customers that might be promoters and then advocates, and possibly even elicit some content, such as testimonials. What’s that, you might ask? Impressive.

FAQ 58

The Risk of Stripping Down Customer Case Studies

Stories that Sell

We''re not debating the content of the article. Will busy business people - on a mission to solve their challenges - read marketing content if it''s more than a page? White papers, typically 4-8 pages, consistently take the top honor for most desired content in the annual Eccolo Media survey and in many others. In this age of content marketing, they want content.

5 Trends in Customer Case Studies – An Interview with Projectline

Stories that Sell

Audiences want "snackable" content. What's new with customer stories and where are we headed? That's the question I recently asked Erica Hansen, director of customer engagement at Projecline. The fast-growing marketing services firm has built a solid reputation by assisting companies like Microsoft with customer references and evidence. With five offices in the U.S. How about you?

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Supercharge Your Sales Conversations with Story

Stories that Sell

Digging for potential story content is StoryMining , and anything can be considered: your past experiences, product success stories, borrowed stories from teammates, and of course, those case studies your marketing team gave you. A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people. You get the idea.

7 Companies Boldly Leading with Customer Stories

Stories that Sell

Microsoft is continuously changing its home page content, so this story - which ran a few days ago - has been replaced by others. This billion-dollar, global communications company last week featured a series of healthcare customer stories as the marquee content right on the home page. I’m sorry to tell you this, but your marketing has a credibility problem. Microsoft. Avaya. Adobe.

Customer Case Studies: More Effective, Loss Costly

Stories that Sell

But now, there's more evidence that they not only work, but also that they're one of the least expensive content marketing options out there. In a 2011 survey by TechValidate , 126 B2B marketing and sales professionals weighed in on their challenges and strategies for content marketing. The highlights: Question : How does the source of marketing content affect its effectiveness?

Customer Videos 101: How to Score a Killer Sound Bite

Stories that Sell

Types of Sound Bites: Stick with emotional content sound bites versus complicated factual bites. People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or the Voice - and you rarely see any of the characters stumble, stutter, or slur. Not to mention patience. Excited? Positive? Life-changing?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. C – Create Compelling Content.

The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story

Stories that Sell

For companies wanting to leverage the rich content of a non-public case for public use, there''s always the option of removing the name and any other identifying info. I have a not-quite-two-year-old, and thus, spend a lot of time reading nursery rhymes and fairly tales. Take the story of the Ugly Duckling, a tale released by Hans Christian Andersen in 1843. Here''s how. How about you?

Survey Says…Case Studies Still Influential in B2B Tech Purchases

Stories that Sell

We all work hard to create attractive content. Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. The survey asked about multiple types of content: - White papers. That list alone shows the diversity of marketing content that buyers consume. Podcasts. Video.

Why Some Buyers Don’t Look at Case Studies

Stories that Sell

And site after site I got stopped on the threshold – unable to access content without first filling out a registration form. In their journeys of seeking new solutions and service providers, prospects also don’t expect or want to arrive at a locked door - especially for content that markets a vendor''s solution. For major purchases in the B2B world, marketing content helps buyers in their journeys (the sales funnel) by drawing them in with valuable insight and resources. Locked. Let''s suppose, for a moment, that you''re in the market for a new car. 10 fields!

How HP Case Studies Cater to Readers and Skimmers

Stories that Sell

And remember, prospective customers aren't just reading your content online. Over and over, we hear that most buyers don't really read marketing copy, but rather skim it. So how does that affect the way you present customer stories? First, that may not always be true. Some skim while others want to read more. On a web summary, do the same. Skimmers have all the info they need right there.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

The Resume is Dead: The (Story) Bio is King

Stories that Sell

Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Michael Margolis. Gone are the days of “Just the facts, M’am.” Instead we’re all trying to suss each other out in the relationship economy. How do we relate to each other?

Happy Customers Tell Their Stories – Live and In Person

Stories that Sell

As you've heard here before, a customer's story can be used for much more than just collateral or for website content. If so, you’ve got content from a satisfied customer that can likely be turned into other forms of customer story collateral, if the customer agrees. How does it work and what do you need to take into consideration? Here’s how this might play out.

Chasebuzz Site Features 2000+ ICT Success Stories

Stories that Sell

So far, the site has focused on building content to be as attractive as possible to users. What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they fill out a form first. For ICT (information and communications technology) buyers, it's now possible.

Sites 31

Quiz: Is it a Case Study or a White Paper?

Stories that Sell

You can reuse the content in a dozen or more different ways. However, if a white paper mentions a customer by name, and that content has not been approved previously by the customer, then it will also need approval. Contains content that can be used in a dozen or more different ways. Every couple of weeks it seems, I see someone confuse customer case studies and white papers.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How to Cue Up Hard-Hitting Customer Quotes

Stories that Sell

To a certain extent, the personality of the person you interview drives the content of the comments. One of the awesome things about customer case studies is that it is content that''s approved by the customer. There are times when, magically, customer quotes are exactly what you dreamed they would be. The rest depends on the person you’re interviewing. Ask the right questions.

Why Companies Need to F-R-E-E Their Case Studies

Stories that Sell

So what content should be "curtained?" " It’s a tough balance that marketers face, giving away some content freely and requiring registration to access other things. You’re balancing drawing people to your content-rich website with trying to capture names as lead sources. But do case studies really belong in the category of locked content?

This Case Study Trend is HUGE

Stories that Sell

Case studies, and most marketing content, are going BIG. I think the expanding formats also reflect that most people consume content electronically. It''s true. My eyesight isn''t as good as it used to be. But I must not be the only one who’s drawn to larger text. From the images to the text, everything has gone way up in pixels and font points. yes">. yes">. NOT More Words.

How to Repackage Precious Case Study Content

Stories that Sell

Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Repackage existing content into different formats, such as blog posts, podcasts and webinars to drive more leads." " You can easily repackage customer case studies and success stories into valuable, reusable content throughout your sales and marketing communications. Here are just a few ways: 1. Blogs. Here’s a great example.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. C – Create Compelling Content.

How, When and Where Buyers Want Case Studies

Stories that Sell

Moreover, 93 percent said they clicked to that content. When it comes to customer success stories and case studies, real research comes few and far between. Not many have tried to measure the impact of stories on the sales process. Yet, Eccolo Media is about as close as anyone gets. For the past three years, the organization has spearheaded a B2B Technology Collateral Survey , basically asking buyers of B2B technology what marketing materials they consume during the decision-making process. It’s just really good stuff! Clearly, they want detailed stories. Pretty impressive, huh?

Remember, and Be More Memorable – with Stories

Stories that Sell

Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Shawn Callahan. Andi Bell is a lean, 30-something Londoner. He looks like one of those bicycle couriers who zip past you in Soho. How did he do it? Andi has a method. Share

Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial

Stories that Sell

Note from Casey Hibbard: While I'm out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Bill Metcalf. One of the most powerful tools in any marketing arsenal is raving testimonials from your happy clients. Asking for testimonials from clients – yuck! Victory?

86,552 Views of a Single Case Study

Stories that Sell

Make it easy to share your content on social networking sites like Twitter. Leverage that content anytime and anywhere that you talk about the value of your products and services. For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views. Make them easy to find!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. C – Create Compelling Content.

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content MarketingThere were actually 106 examples there but “99+” felt better.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book The Content Code , which articulates this very strategy. But to continue to compete in this crowded content channel, I’ll have to spend even more time to develop even better articles. Content Shock is certainly here to stay.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. According to various statistics on the Internet, we are living in a world where every minute over 200 million items of online content is produced. The amount of content exploding online is staggering.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). I believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing. This is only a content summary.

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. All that did was change the shape of the content.

How Sujan Patel Writes Six Top-Ranking Blogs Every Week

Influitive b2b

As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer.

The five great questions of content marketing

grow - Practical Marketing Solutions

These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. We can create ‘great’ content, but how do we guarantee it is seen? Seamless content creation. The challenge I face is how to educate my company-wide content writers to produce engaging, cost-effective content for our target audience. ” 5.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust