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10 Blogging, Content and Social Media Metrics and How to Improve Them

Social Marketing Forum

A white paper from Vocus identified 10 key blogging, content and social media metrics. Content marketing Social media marketing blogging metrics content metrics social media metrics We summarized them and looked at five metrics in-depth. We also added several tips to improve them.

This is Your Real Social Business Strategy Challenge

Social Marketing Forum

Social Business Altimeter Group content marketing Deloitte University Press MIT Sloan Management Review social business strategy social collaboration the state of social business A few weeks ago, Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in 2013), released in October.

Using Storytelling to Strengthen Your Brand

Social Marketing Forum

Brand marketing Content marketing emotional branding storytellingStorytelling is one of the most powerful ways to breathe life into your brand. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience. In order for consumers to form a personal connection with your [.].

Research: B2B Buyers Want Content

Social Marketing Forum

Are you looking for proof that content marketing is the way to go in B2B marketing? There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaYou have it. However, there is just one solid way, besides [.].

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Why PR Should Not Own SEO (Nor Social Media or Content Marketing)

Social Marketing Forum

Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Social media, content marketing and search (SEO and SEA) must be integrated. In fact, all forms of interactive marketing should be integrated as it’s not about the media and tactics in the [.]. Opinion Research Lee Odden PR search engine optimization SEMPO SEO social media State of Search Marketing

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Content Sharing: the What and Why

Social Marketing Forum

Why do people share content? Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency. The focus on content relevance is normal. It has a lot to do with the increasing attention for the informative needs of the customer in a two-way world where he/she searches the content that he/she needs at that time. Thus context.

Viral Video: Using a Ballerina for B2B marketing

Social Marketing Forum

So it all depends on the content of the video, often more than on the quality. A viral video is a not something you can order at your local agency. You can create a video and design for virality but in the end it’s the audience that decides if it goes viral or not. The [.]. B2B marketing Brand marketing Online video Viral marketing Henry Alex Rubin Peter Pedrero video viral marketing viral video Volvo Volvo Trucks

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Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

The key elements of successful word-of-mouth marketing are about value, relevance, excellent customer service, content and stories. Word-of-mouth marketing, communication and content: the importance of stories. To conclude this brief, here are some general content- and channel-related word-of-mouth marketing aspects to keep in mind. Content Sharing: the What and Why.

What You Really Must Know To Succeed in Social Media Marketing

Social Marketing Forum

In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. It's about people. And of course it also means value for your business: the bottom-line. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketing

Joe Pulizzi: Content Marketing Strategy First!

Social Marketing Forum

Earlier this week, we posted about Lee Odden’s interview with SAP’s Michael Brenner on content marketing at the occasion of Content Marketing World 2012 and the content marketing eBook Lee published. In the interview the importance of a solid content marketing strategy was mentioned. Lee Odden also interviewed content marketing godfather Joe Pulizzi, the organizer [.]. Content marketing Interviews Chief Content Officer content marketing strategy Content Marketing World Joe Pulizzi Lee Odden

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

Community Engagement: Six Tips to Engage your Community

Social Marketing Forum

Communities exist but to identify them, give them a place and involve them, just sharing content is often not enough. Without comunity engagement you can’t continue running a good community and you won’t have any  interaction. Community engagement depends on the benefits for the members constituting it. Here are some techniques to start community engagement [.].

Welcome to the Multi-screen World

Social Marketing Forum

Although the results are not really surprisingly, they are worth taking a look at when planning content marketing campaigns across channels. Google published the results of research done in collaboration with Ipsos and Sterling Brands; The New Multi-screen World. The research provides insights regarding cross-channel and multi-screen media consumption. Most media consumption today happens on [.]. Cross-channel Mobile Research multi-screen Smartphones tablets tv

Content Marketing Evolutions and the Essence of Successful Content

Social Marketing Forum

Content marketing ranks high on the agenda of most marketers. Buyers increasingly seek content to inform themselves and prepare their buying journey as a recent survey showed. Succesful content needs to be optimized for our goals and those of our readers. Blogging Content marketing Inbound marketing Infographics Search engine marketing Social media marketing content marketing InboundWriter succesful contentFacts and data. Although there is a clear evolution towards more ‘visual’ forms of [.].

Sarah Evans: Social Media Allows Us to Break Boundaries

Social Marketing Forum

You can’t really put a time limit on social media. I’ve read several recommendations on time management and do have a favorite share developed by Museum 2.0: 1-5 Hours per Week = Participant; 5-10 Hours per Week = Content Provider (blog, podcast); 10-20 Hours per Week = Community Director. In my experience, quality content is key to creating credibility and loyalty among your followers.

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Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

Tweet Tips: 12 Ways to Tweet the Same Thing

Social Marketing Forum

Blogging Community marketing Content marketing Social media marketing social marketing social media tweeting tips Twitter twitter tips & tricksJust tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [.].

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Whitepaper: B2B Blogging Trends in 2011

Social Marketing Forum

B2B marketing Blogging Brand marketing Content marketing PR Research Social media marketing B2B blogging content marketing corporate blogging corporate blogging tips tips & tricksB2B blogging can be tricky, but rewarding all the same. The hardest question may well be whether you even want to start one in the first place. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [.].

Content Marketing: Content and Blog Frequency

Social Marketing Forum

Content marketing is marketing. These elements have an impact on the frequency of putting out content via the different channels you use. Blogging Content marketing blog blog frequency blogging content marketing Joe PulizziSo it should serve your business goals, take into account the needs and the behavior of your different ‘audience’ segments and finally be relevant from the perspective of costs, benefits and resources. Frequency [.].

B2B Content Marketing: What is it & How are European Marketers Applying it?

Social Marketing Forum

According to a recent survey, Dutch Marketers have a long way to go in using content marketing effectively. B2B marketing Content marketing Research B2B content content marketing COO Magazine The Netherlands

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

Measuring ROI on Content Marketing and Creation

Social Marketing Forum

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROIBut measuring doesn't have to be difficult.

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7 Social Marketing Insights

Social Marketing Forum

B2C marketing Brand marketing Content marketing Relationship marketing Social media marketing brand marketing relationship marketing social marketing social media marketing tips & tricksI've gathered 7 insights (at least I hope they're insightful) to share on social marketing.

Great Content Marketing Lessons from SAP

Social Marketing Forum

Lee Odden, one of the speakers at Content Marketing World 2012, posted a series of blog posts with interviews about content marketing. content marketing success example about content marketing to promote Content Marketing World 2012! B2B marketing Content marketing Interviews content marketing Content Marketing World inbound marketing Lee Odden Michael BrennerThe different interviews were also summarized in a great eBook. Lee, who launched his book Optimize in Europe [.].

Tweet Tips: 12 Ways to Tweet the Same Thing

Social Marketing Forum

Blogging Community marketing Content marketing Social media marketing social marketing social media tweeting tips Twitter twitter tips & tricksJust tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [.].

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Marketing Technology: 3 Solutions You Can't Live Without

Marketing Technology: The 3 Solutions You Can’t Live Without sponsored by:eBook Table of Contents The State of Marketing Technology Demands of the Modern Marketer Inside the Marketing Technology Explosion Marketing Technology Landscape What Marketing Technology Do You Really Need? conversion ● Execute nurture campaigns with personalized content to. video content. Whether.

Developing A B2B Content Promotional Strategy In 7 Steps

Social Marketing Forum

We talk a lot about content creation, but content promotion is equally important. Discover a 7-step framework for developing a promotional strategy for B2B content. B2B marketing Content marketing B2B content content marketing eBook Michele Linn white paperWhen you want to promote your latest eBook, white paper or any other offer, there are several things to consider.

Some Inspired Thinking on Content Marketing

Social Marketing Forum

My thoughts on the thoughts of some thought leaders on content marketing. Content marketing blog marketing content marketing content marketing strategy social marketing thought leadersIt seems great minds do think alike.

5 Things Social Media can Learn from Radio

Social Marketing Forum

Blogging Content marketing Social media marketing blogging content marketing radio tips & tricksIt may surprise you that social media shares some qualities with the more traditional medium of radio. Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right. Here are five key things social media can learn from radio: One-to-One communication Good [.].

5 Things Social Media can Learn from Radio

Social Marketing Forum

Blogging Content marketing Social media marketing blogging content marketing radio tips & tricksIt may surprise you that social media shares some qualities with the more traditional medium of radio. Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right. Here are five key things social media can learn from radio: One-to-One communication Good [.].

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Citations@forrester.com or +1 866-367-7378 Forrester Research, inc., 60 acorn Park Drive, Cambridge, Ma 02140 USa +1 617-613-6000 | Fax: +1 617-613-5000 | forrester.com table of Contents The Digital Age Raises The Importance Of. Beyond quantity, advocate content and interactions are more valuable because buyers see them. What they love is exclusive access to content, events, and.

Validation is the Prime Reason for Content Sharing

Social Marketing Forum

Blogging Community marketing Content marketing Email marketing Opinion Social media marketing content marketing content sharing email marketing like buttons lurkers socail mediaValidation is a primary motivator in human society and since the virtual world is a reflection of the analog one, it is here as well.

What Makes Good Online Marketing Content?

Social Marketing Forum

The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response? Blogging Content marketing Opinion content marketing content marketing strategy email marketing engagement interactive marketing online marketing relevanceThe issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor.

Content in B2B and B2C: Borders Disappear When Stories, Emotions and People Meet

Social Marketing Forum

Content is king in brand related but also in more lead nurturing and customer retention driven types of marketing. goal of content is to generate value and emotional connections for people through all the contact points with the brand or the company. Content marketing Bob Gilbreath content marketing David Sable Joe Pulizzi Junta42 Marketing Foundation WundermanAnother goal is to create an environment where stories are born and nurtured. Stories that define the brand and immerse the clients in them.

How to Write Blog Headlines People (and your Goals) Deserve

Social Marketing Forum

You can write the most interesting and best content in the world but if your blog headline doesn’t attract attention, appeal and convince people to read on, why even bother? You wouldn’t be doing yourself, your content and your readers a favor, right? Blogging Content marketing blogging Brian Clark Gerry McGovern keyword research writing blog headlinesBrian Clark says that “on average, 8 out of 10 people will [.].

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

The Social Media Audience: Ready To Impress Those Watching?

Social Marketing Forum

These are the people who blog, publish content such as video or audio they’ve created. By far the two largest groups are more about consuming than they are about creating content. According to Forrester’s Social Technographics Ladder only about 24% of people using social are “Creators”. One rung down on the ladder we find the “Conversationalists” who update social site status and tweet. Social media marketing conversationalists creators Forrester joiners lurkers social graph social media spectators

Bryan Eisenberg: Leverage Social Media Effectively And Increase Conversion Rates

Social Marketing Forum

Here is an interview about social media and content with conversion specialist Bryan. After all, there is a strong correlation between content, search, conversion and social media. Interviews Social media marketing Bryan Eisenberg content marketing conversion marketing email marketing interview Jeffrey Eisenberg persuasion persuasion marketing social media marketingBryan Eisenberg and his brother, Jeffrey, need no introduction.

Mobile Internet: Does Your Content Travel Well?

Social Marketing Forum

One of the most attractive things about smartphones is their ability to provide connectivity on the road – in fact, that’s the most attractive thing about them in my opinion. However, that use is still heaviest among the early adopters or “power users” and it’s not always smooth surfing and latte all around for them. Mobile Research mobile internet mobile marketing user experience

Tips on Handling Negative Blog Comments

Social Marketing Forum

B2B marketing B2C marketing Blogging Brand marketing Community marketing Content marketing Social media marketing blog comments corporate blog tips corporate blogging tips & tricks user commentsOne issue of concern which always comes up when considering a company blog and comments, regards the inevitable negative ones. It’s a valid concern because at some point you will get critical or negative comments and unless you plan on never taking any position on anything, you will almost certainly have to deal with someone [.].

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

The Human Dimension And Definition Of Content

Social Marketing Forum

Where does content begin and where does it end? By answering this question we can further define content marketing. No, because the C-suite is not interested in semantic discussions, but in the ROI of our content marketing efforts. Yes, because when we want to understand what makes people like, consume, share and ultimately respond to content. B2B marketing Content marketing Opinion content content marketingDoes it matter? Yes and no.

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