Content marketing ranks high on the agenda of most marketers. Buyers increasingly seek content to inform themselves and prepare their buying journey as a recent survey showed. Succesful content needs to be optimized for our goals and those of our readers. Blogging Content marketing Inbound marketing Infographics Search engine marketing Social media marketing content marketing InboundWriter succesful contentFacts and data. Although there is a clear evolution towards more ‘visual’ forms of [.]. MORE >>

Blogging Community marketing Content marketing Social media marketing social marketing social media tweeting tips Twitter twitter tips & tricksJust tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [.]. MORE >>

Content marketing is marketing. These elements have an impact on the frequency of putting out content via the different channels you use. Blogging Content marketing blog blog frequency blogging content marketing Joe PulizziSo it should serve your business goals, take into account the needs and the behavior of your different ‘audience’ segments and finally be relevant from the perspective of costs, benefits and resources. Frequency [.]. MORE >>

B2B marketing B2C marketing Blogging Brand marketing Community marketing Content marketing Social media marketing blog comments corporate blog tips corporate blogging tips & tricks user commentsOne issue of concern which always comes up when considering a company blog and comments, regards the inevitable negative ones. It’s a valid concern because at some point you will get critical or negative comments and unless you plan on never taking any position on anything, you will almost certainly have to deal with someone [.]. MORE >>

Anyone with some common sense knows this and, let’s face it, the focus on social media and thus channels is a very limited and blinding one that overemphasizes the “carrier” and underestimates the content (the story or message) but most of all the consumer (the communicator). Last week I talked about a study by Boston-based Cone that shows how scarce and precious brand loyalty on social media really is. Cone found that people on average only followed 4.6 These findings are not shocking. Offers, discounts and promotions beat love. Indeed: discounts, freebies and promotions. MORE >>