Creating a Continuously Improving Content Strategy
JANUARY 6, 2014
Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results. Implementing it is a sure-fire way to not only improve the efficiency of content production, but also to prove that content can most certainly deliver ROI for your business.
Behind-the-Scenes Content a Big Win for NYFW
FEBRUARY 25, 2015
This year, more so than in years past, the folks behind the official NYFW social assets, as well as major publications like Vogue, have put their digital efforts into overdrive, creating visually compelling content with a strong point of view. And no matter who you are, behind-the-scenes content will always make your fans and followers feel like they’re more connected to your story.
Thesis vs Genesis – Comparing Premium WordPress Themes
SEPTEMBER 6, 2011
The following are examples of the base Thesis vs Genesis Framework designs with some content, sidebar widgets, and other fillers. folder to your /wp-content/themes folder. These led to the previously mentioned string of obscenities, but I digress. One thing I found very exciting about working on his site was that I got to know the Genesis Framework a bit better. Thesis vs Genesis.
7 Simple Improvements to Increase Website Lead Generation
FEBRUARY 19, 2013
Enticing Content Content is why people come to your site. Providing content that is enticing to your audience can build up your return traffic, as well as increase your reputation as a valuable resource. Analytics Content Design Marketing News & Notes Business websiteHopefully your website is doing more than just looking pretty (it does look good, right?).
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
Rules for Creating an Engaging Corporate Video
JANUARY 13, 2015
There are intangible perks to making sure that all of your video content ends up on YouTube. By placing your content on YouTube, you are inviting others to join in on the discussion. Whether creating an animated video or a mini-film, your content must use natural and prescriptive language. Think about the words first then find video content to match it. Keep It Natural.
Leveraging LinkedIn for Business
NOVEMBER 17, 2014
Content Social Media Social Networks content strategy digital strategy internet marketing strategy linkedin linkedin strategy social media strategy With each social media site comes its own set of advantages, characteristics, and user base. This is certainly the case with LinkedIn, a social media site designed with business in mind.
7 Benefits of Using Lead Generation Software
JANUARY 13, 2014
Although it’s likely that your business adopts a multi-channel marketing approach, through elements such as content, email marketing, advertising and social media, lead generation software provides added value. From a marketing point of view consider if the pages display enough content or core information, or if there’s a significant lack of calls to action. Having
How to Utilize Mind Maps to Enhance Your Inbound Marketing
DECEMBER 11, 2014
Who isn’t looking for more effective inbound marketing in today’s content saturated society? There are many ways that mind maps can be utilized for content and inbound marketing. Repurposing: Content repurposing is a way to reimage your existing material and give it a whole, new life online. Let’s look at some common FAQs when it comes to implementing this powerful visual aid.
5 Ways to Use Social Media for Real Estate Marketing
MARCH 18, 2014
Use your social media accounts to post listings but keep the content percentage to 80 percent local community, lifestyle, tips, etc. Front of the Evergreen House (Photo credit: sazbean) Real estate agents are generally brilliant offline marketers, so why not apply their talent and flair to online marketing using social media? and 20 percent listings.
Five Tactics to Build a Strong Brand Presence Online
JUNE 3, 2014
Make sure the experience is a good one by providing in-depth information and background content on your site. About the Author – Ali Lawrence is a content specialist for a web design company and blogs in her free time at MarCom Land. Photo credit: Wikipedia). If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online.
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.
12 Tips for Creating a Social Media Content Strategy
FEBRUARY 1, 2011
Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. Content strategy is not about what you want to provide. What content do you already have? Who will be creating the content?
Using Pinterest for Business
JANUARY 26, 2015
Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. They’re a passionate group, one that actively share and engage with content. And it’s content that is shared and re-shared; as high as 80% of all Pinterest content is curated.
The Art and Value of Repurposing Content
NOVEMBER 5, 2014
Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. In a way, it’s a version of the same dilemma that has frustrated content creators (or as we used to call them, artists ) since time immemorial: what to write? What to photograph? What to feature?
SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
OCTOBER 30, 2012
Accepting guest bloggers is a lot of work, and in many cases more work than creating all of the content on your own. Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. week later, I was drinking a martini in Vegas while wasting away the meager $40 I brought to Vegas for my dad’s big 50 th birthday. Hire an expert or have a review.
Content Marketing Playbook: Strategy and Roadmap
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.
15 Sources of New Content for Your Social Media Strategy
AUGUST 4, 2011
Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Competitors – If your competitors are producing or curating content, what are they covering? Answer the questions as content for everyone.
How Typography Affects Your Internet Marketing
APRIL 21, 2014
The right typography can really make your content pop, while the wrong kind can turn readers off. Ali Lawrence is a content specialist for a web design company and blogs in her free time at MarCom Land. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money.
How to Incorporate Video Into Your Website for Better Conversion
NOVEMBER 6, 2013
Content eCommerce Marketing Many business owners balk at the idea of making a video for their websites. They feel insecure about being on camera, or they worry that they can’t make a sophisticated animation with a voiceover. Even if you’re unsure about the process, you need to learn to incorporate video into your website. billion online videos today. Create a slideshow.
6 Ways to Increase Word of Mouth Referrals with Social Media
JULY 28, 2011
Social media gives you the opportunity to consistently help people by answering questions, providing support and creating helpful content which can help improve your reputation as an expert. Many small businesses rely almost entirely on word of mouth referrals for new business. Social media, when used properly and consistently, can help small businesses increase referrals. Since
Staffing and Launching Your Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.
The Need for an Internet Marketing Strategy
MARCH 10, 2014
Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. For example, search engine marketing is influenced by search engine optimization which can be affected by content and social media marketing. Marketing Strategy
Why Your Content Always Need Images
DECEMBER 4, 2013
Images can even be their own content, as the success of sites like Instagram and Flickr can attest. Copyright holders have been known to go after people who use their photos (and content) illegally, which can cost thousands of dollars. The post Why Your Content Always Need Images appeared first on Sazbean. Content Marketing News & Notes Social Media
5 Ways to Increase Your Website Credibility in the Age of Content Marketing
NOVEMBER 4, 2013
(Photo credit: LSE Library) As content marketing increasingly becomes the standard avenue for building trust and gaining credibility with customers, your website is going to have to keep up with the trend. Content Strategy Heavy-handed and ‘salesy’ strategies that may have worked a few years ago in order to get email opt-ins or conversions just aren’t going to cut it anymore.
How to Ensure Your Social Media Campaign Succeeds
JUNE 11, 2013
Bio: Sean Gallahar keeps a steady flow of content on i7 Marketing ’s social media platforms including LinkedIn , Facebook and Twitter. This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. We always encourage simple updates to landing pages to be more attractive.
Content Methodology: A Best Practices Report
Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.
Top Internet Marketing Strategy Links for the Week of January 6, 2014
JANUARY 11, 2014
Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes
3 Reasons You Should be Using Content Marketing
NOVEMBER 1, 2013
content (Photo credit: neonihil) Banner advertising is dead. “Native advertising,” “sponsored content,” or “custom content” are all different ways of describing the same thing: content a company or other organization creates to engage with potential customers. Content Strategy
State of the Social Web from Dave Linabury #smcd
JANUARY 19, 2011
Content strategy… should everyone be on Facebook? Huge need for noise filtering and content curation. Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). RFID wearables.
How Social Media Overtook Legacy Media
SEPTEMBER 9, 2011
We want short, punchy pieces of valuable content because our time is valuable. blogging content corporate bloggingHow Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news. The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. How the Switch to New Media Impacted Business.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.
How to Know if Social Media Efforts are Paying Off
JANUARY 12, 2015
While plenty of people understand the benefits of establishing a community online to where you can directly share your content, some bottom-line business owners just aren’t going to care how many ‘likes’ a photo receives. The fact is that many people just don’t understand how to figure out how their social media efforts are paying off. Social Media Social Networks
Top Internet marketing strategy links for the week of July 20, 2013
JULY 20, 2013
Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes
How and Why to Get Started with Video Advertising
SEPTEMBER 4, 2014
Content Internet Advertising digital strategy internet marketing strategy social media strategy video video advertising Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business.
Amplify Your Business with Social Media Giveaways
DECEMBER 17, 2014
But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. By now, most companies are engaging their customers in some way through social media. If you haven’t yet tried hosting a giveaway via social media, it may be time to do so.
B2B Marketing Trends for 2016
They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.
Top Internet Marketing Strategy Links for the Week of December 30, 2013
JANUARY 4, 2014
Using Hastags on Facebook May Kill Your Content
DECEMBER 16, 2013
facebook engancha (Photo credit: Wikipedia) On Twitter, hashtags help spread news and link conversations. On Google+, hashtags help group together related content. On Facebook, hashtags kill your content? – Facebook Hashtags Aren’t Very Effective, Study Says by Kimberlee Morrison The post Using Hastags on Facebook May Kill Your Content appeared first on Sazbean.
Doing Business on Pinterest
NOVEMBER 10, 2014
Content Social Media Social Networks content strategy digtial strategy internet marketing strategy pinterest social media strategy As anyone who has invested in Myspace knows, the social media game has no safe bets. When it comes to matters of social media, it’s best to not count anyone out too quickly. Except maybe Myspace. You can probably count them out. But, then again.
4 Ways Entrepreneurs Can Amplify Content on LinkedIn
OCTOBER 21, 2013
Although many of these updates in publishing strategy have notably benefited media organizations and well-known individuals, many entrepreneurs and business owners have also seen great opportunities for sharing their own content. - 4 Ways Entrepreneurs Can Amplify Content on LinkedIn by Ryan Lytle The post 4 Ways Entrepreneurs Can Amplify Content on LinkedIn appeared first on Sazbean.
Study: How Much of Your Content Marketing Is Effective?
Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%
How Valuable is a Social Media Audience, Really?
DECEMBER 3, 2012
Contests are Not a Substitute for Content An audience is simply a group comprised of individuals that share a common affinity or activity. Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. To understand that audience — and best optimize its experience and potential for returns — we must understand the individual. – How Valuable is a Social Media Audience, Really? by Spencer Richardson. News & Notes