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Creating a Continuously Improving Content Strategy


Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results. Implementing it is a sure-fire way to not only improve the efficiency of content production, but also to prove that content can most certainly deliver ROI for your business.

Behind-the-Scenes Content a Big Win for NYFW


This year, more so than in years past, the folks behind the official NYFW social assets, as well as major publications like Vogue, have put their digital efforts into overdrive, creating visually compelling content with a strong point of view. And no matter who you are, behind-the-scenes content will always make your fans and followers feel like they’re more connected to your story.

Thesis vs Genesis – Comparing Premium WordPress Themes


The following are examples of the base Thesis vs Genesis Framework designs with some content, sidebar widgets, and other fillers. folder to your /wp-content/themes folder. These led to the previously mentioned string of obscenities, but I digress. One thing I found very exciting about working on his site was that I got to know the Genesis Framework a bit better. Thesis vs Genesis.

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7 Simple Improvements to Increase Website Lead Generation


Enticing Content Content is why people come to your site. Providing content that is enticing to your audience can build up your return traffic, as well as increase your reputation as a valuable resource. Analytics Content Design Marketing News & Notes Business websiteHopefully your website is doing more than just looking pretty (it does look good, right?).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

7 Benefits of Using Lead Generation Software


Although it’s likely that your business adopts a multi-channel marketing approach, through elements such as content, email marketing, advertising and social media, lead generation software provides added value. From a marketing point of view consider if the pages display enough content or core information, or if there’s a significant lack of calls to action. Having

How to Utilize Mind Maps to Enhance Your Inbound Marketing


Who isn’t looking for more effective inbound marketing in today’s content saturated society? There are many ways that mind maps can be utilized for content and inbound marketing. Repurposing: Content repurposing is a way to reimage your existing material and give it a whole, new life online. Let’s look at some common FAQs when it comes to implementing this powerful visual aid.

5 Ways to Use Social Media for Real Estate Marketing


Use your social media accounts to post listings but keep the content percentage to 80 percent local community, lifestyle, tips, etc. Front of the Evergreen House (Photo credit: sazbean) Real estate agents are generally brilliant offline marketers, so why not apply their talent and flair to online marketing using social media? and 20 percent listings.

Five Tactics to Build a Strong Brand Presence Online


Make sure the experience is a good one by providing in-depth information and background content on your site. About the Author – Ali Lawrence is a content specialist for a  web design company  and blogs in her free time at  MarCom Land. Photo credit: Wikipedia). If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. on content development initiatives. content.

12 Tips for Creating a Social Media Content Strategy


Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. Content strategy is not about what you want to provide. What content do you already have? Who will be creating the content?

Using Pinterest for Business


Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. They’re a passionate group, one that actively share and engage with content. And it’s content that is shared and re-shared; as high as 80% of all Pinterest content is curated.

The Art and Value of Repurposing Content


Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. In a way, it’s a version of the same dilemma that has frustrated content creators (or as we used to call them, artists ) since time immemorial: what to write? What to photograph? What to feature?

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old


Accepting guest bloggers is a lot of work, and in many cases more work than creating all of the content on your own. Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. week later, I was drinking a martini in Vegas while wasting away the meager $40 I brought to Vegas for my dad’s big 50 th birthday. Hire an expert or have a review.

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Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

15 Sources of New Content for Your Social Media Strategy


Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Competitors – If your competitors are producing or curating content, what are they covering? Answer the questions as content for everyone.

How Typography Affects Your Internet Marketing


The right typography can really make your content pop, while the wrong kind can turn readers off. Ali Lawrence is a content specialist for a web design company and blogs in her free time at MarCom Land. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money.

How to Incorporate Video Into Your Website for Better Conversion


Content eCommerce Marketing Many business owners balk at the idea of making a video for their websites. They feel insecure about being on camera, or they worry that they can’t make a sophisticated animation with a voiceover. Even if you’re unsure about the process, you need to learn to incorporate video into your website. billion online videos today. Create a slideshow.

6 Ways to Increase Word of Mouth Referrals with Social Media


Social media gives you the opportunity to consistently help people by answering questions, providing support and creating helpful content which can help improve your reputation as an expert. Many small businesses rely almost entirely on word of mouth referrals for new business. Social media, when used properly and consistently, can help small businesses increase referrals. Since

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

The Need for an Internet Marketing Strategy


Business (Photo credits: While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. For example, search engine marketing is influenced by search engine optimization which can be affected by content and social media marketing. Marketing Strategy

Why Your Content Always Need Images


Images can even be their own content, as the success of sites like Instagram and Flickr can attest. Copyright holders have been known to go after people who use their photos (and content) illegally, which can cost thousands of dollars. The post Why Your Content Always Need Images appeared first on Sazbean. Content Marketing News & Notes Social Media

5 Ways to Increase Your Website Credibility in the Age of Content Marketing


(Photo credit: LSE Library) As content marketing increasingly becomes the standard avenue for building trust and gaining credibility with customers, your website is going to have to keep up with the trend. Content Strategy Heavy-handed and ‘salesy’ strategies that may have worked a few years ago in order to get email opt-ins or conversions just aren’t going to cut it anymore.

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How to Ensure Your Social Media Campaign Succeeds


Bio: Sean Gallahar keeps a steady flow of content on i7 Marketing ’s social media platforms including LinkedIn , Facebook and Twitter. This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. We always encourage simple updates to landing pages to be more attractive.

Content Strategy for Marketing

Content. right content in the right place at the right time. Content as an afterthought or. content is critical. Learn how developing a content strategy can help you reach. Whitepaper The Value of Content to Marketing. Content Strategy: Taking Your Content to the Next Level. Content Maturity Checklist. Content to. Your content.

Top Internet Marketing Strategy Links for the Week of January 6, 2014


Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

3 Reasons You Should be Using Content Marketing


content (Photo credit: neonihil) Banner advertising is dead. “Native advertising,” “sponsored content,” or “custom content” are all different ways of describing the same thing: content a company or other organization creates to engage with potential customers. Content Strategy

State of the Social Web from Dave Linabury #smcd


Content strategy… should everyone be on Facebook? Huge need for noise filtering and content curation. Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). RFID wearables.

How Social Media Overtook Legacy Media


We want short, punchy pieces of valuable content because our time is valuable. blogging content corporate bloggingHow Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.&# The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. How the Switch to New Media Impacted Business.

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Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

Top Internet marketing strategy links for the week of July 20, 2013


Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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How to Know if Social Media Efforts are Paying Off


While plenty of people understand the benefits of establishing a community online to where you can directly share your content, some bottom-line business owners just aren’t going to care how many ‘likes’ a photo receives. The fact is that many people just don’t understand how to figure out how their social media efforts are paying off. Social Media Social Networks

How and Why to Get Started with Video Advertising


Content Internet Advertising digital strategy internet marketing strategy social media strategy video video advertising Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business.

Amplify Your Business with Social Media Giveaways


But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. By now, most companies are engaging their customers in some way through social media. If you haven’t yet tried hosting a giveaway via social media, it may be time to do so.

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Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

Top Internet Marketing Strategy Links for the Week of December 30, 2013