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Creating a Continuously Improving Content Strategy


Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results. Implementing it is a sure-fire way to not only improve the efficiency of content production, but also to prove that content can most certainly deliver ROI for your business.

Behind-the-Scenes Content a Big Win for NYFW


This year, more so than in years past, the folks behind the official NYFW social assets, as well as major publications like Vogue, have put their digital efforts into overdrive, creating visually compelling content with a strong point of view. And no matter who you are, behind-the-scenes content will always make your fans and followers feel like they’re more connected to your story.

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Thesis vs Genesis – Comparing Premium WordPress Themes


The following are examples of the base Thesis vs Genesis Framework designs with some content, sidebar widgets, and other fillers. folder to your /wp-content/themes folder. These led to the previously mentioned string of obscenities, but I digress. One thing I found very exciting about working on his site was that I got to know the Genesis Framework a bit better. Thesis vs Genesis.

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7 Simple Improvements to Increase Website Lead Generation


Enticing Content Content is why people come to your site. Providing content that is enticing to your audience can build up your return traffic, as well as increase your reputation as a valuable resource. Analytics Content Design Marketing News & Notes Business websiteHopefully your website is doing more than just looking pretty (it does look good, right?).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Leveraging LinkedIn for Business


Content Social Media Social Networks content strategy digital strategy internet marketing strategy linkedin linkedin strategy social media strategy With each social media site comes its own set of advantages, characteristics, and user base. This is certainly the case with LinkedIn, a social media site designed with business in mind.

5 Ways to Use Social Media for Real Estate Marketing


Use your social media accounts to post listings but keep the content percentage to 80 percent local community, lifestyle, tips, etc. Front of the Evergreen House (Photo credit: sazbean) Real estate agents are generally brilliant offline marketers, so why not apply their talent and flair to online marketing using social media? and 20 percent listings.

How to Utilize Mind Maps to Enhance Your Inbound Marketing


Who isn’t looking for more effective inbound marketing in today’s content saturated society? There are many ways that mind maps can be utilized for content and inbound marketing. Repurposing: Content repurposing is a way to reimage your existing material and give it a whole, new life online. Let’s look at some common FAQs when it comes to implementing this powerful visual aid.

How Typography Affects Your Internet Marketing


The right typography can really make your content pop, while the wrong kind can turn readers off. Ali Lawrence is a content specialist for a web design company and blogs in her free time at MarCom Land. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

15 Sources of New Content for Your Social Media Strategy


Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Competitors – If your competitors are producing or curating content, what are they covering? Answer the questions as content for everyone.

12 Tips for Creating a Social Media Content Strategy


Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. Content strategy is not about what you want to provide. What content do you already have? Who will be creating the content?

6 Ways to Increase Word of Mouth Referrals with Social Media


Social media gives you the opportunity to consistently help people by answering questions, providing support and creating helpful content which can help improve your reputation as an expert. Many small businesses rely almost entirely on word of mouth referrals for new business. Social media, when used properly and consistently, can help small businesses increase referrals. Since

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old


Accepting guest bloggers is a lot of work, and in many cases more work than creating all of the content on your own. Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. week later, I was drinking a martini in Vegas while wasting away the meager $40 I brought to Vegas for my dad’s big 50 th birthday. Hire an expert or have a review.

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The Art and Value of Repurposing Content


Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. In a way, it’s a version of the same dilemma that has frustrated content creators (or as we used to call them, artists ) since time immemorial: what to write? What to photograph? What to feature?

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Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

Why Your Content Always Need Images


Images can even be their own content, as the success of sites like Instagram and Flickr can attest. Copyright holders have been known to go after people who use their photos (and content) illegally, which can cost thousands of dollars. The post Why Your Content Always Need Images appeared first on Sazbean. Content Marketing News & Notes Social Media

Top Internet marketing strategy links for the week of July 20, 2013


Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

Top Internet Marketing Strategy Links for the Week of January 6, 2014


Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

How Social Media Overtook Legacy Media


We want short, punchy pieces of valuable content because our time is valuable. blogging content corporate bloggingHow Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.&# The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. How the Switch to New Media Impacted Business.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

3 Reasons You Should be Using Content Marketing


content (Photo credit: neonihil) Banner advertising is dead. “Native advertising,” “sponsored content,” or “custom content” are all different ways of describing the same thing: content a company or other organization creates to engage with potential customers. Content Strategy

Using Pinterest for Business


Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. They’re a passionate group, one that actively share and engage with content. And it’s content that is shared and re-shared; as high as 80% of all Pinterest content is curated.

5 Ways to Increase Your Website Credibility in the Age of Content Marketing


(Photo credit: LSE Library) As content marketing increasingly becomes the standard avenue for building trust and gaining credibility with customers, your website is going to have to keep up with the trend. Content Strategy Heavy-handed and ‘salesy’ strategies that may have worked a few years ago in order to get email opt-ins or conversions just aren’t going to cut it anymore.

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The Need for an Internet Marketing Strategy


Business (Photo credits: While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. For example, search engine marketing is influenced by search engine optimization which can be affected by content and social media marketing. Marketing Strategy

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

An Easy Method for Content Curation


Curating content for your network is one great way to provide useful information. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Here’s the method that I use every day which makes it easy to curate great content. Tagging Content When I find content I think I’d like to share, I star it in Google Reader.

Top Internet Marketing Strategy Links for the Week of December 30, 2013



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Finding Keywords for Social Media Content & Monitoring


So how do you go about finding the right keywords for your content (and to monitor)? Make sure you’re using the right keywords for your audience so that your message and content match their needs. How do you find keywords for social media content and monitoring? Keywords are how search engines provide results and keywords are how we find what we’re looking for.

Best of 2010 – 13 Twitter Tips for Increasing Engagement


people are only going to listen if you provide valuable content. Share & Retweet – If you share and retweet posts from others, they’re more likely to reach out or share your content. Ask questions and have conversations around the responses (can be great content for blog posts and also a nice source of market research). 2010 in Review! Comment on their updates.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

How Valuable is a Social Media Audience, Really?


Contests are Not a Substitute for Content An audience is simply a group comprised of individuals that share a common affinity or activity. Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. To understand that audience — and best optimize its experience and potential for returns — we must understand the individual. – How Valuable is a Social Media Audience, Really? by Spencer Richardson. News & Notes

Using Hastags on Facebook May Kill Your Content


facebook engancha (Photo credit: Wikipedia) On Twitter, hashtags help spread news and link conversations.  On Google+, hashtags help group together related content.  On Facebook, hashtags kill your content? – Facebook Hashtags Aren’t Very Effective, Study Says by Kimberlee Morrison The post Using Hastags on Facebook May Kill Your Content appeared first on Sazbean.

Content Can Make or Break a Social Media Strategy


The content you provide via social media and how you provide it can really make or break your social media strategy. Radio, TV, and print (traditional media) are all broadcast mediums — one publisher distributes content out to an audience with very little interaction. How does your content make your social media strategy? Broadcast vs. Participation.

Why You Need Social Media, Even if Your Customers Don’t


If you’re investing in content creation, it would be a shame not to get it any visibility in organic search. Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? guess it’s possible , but it certainly won’t stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How to Ensure Your Social Media Campaign Succeeds


Bio: Sean Gallahar keeps a steady flow of content on i7 Marketing ’s social media platforms including LinkedIn , Facebook and Twitter. This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. We always encourage simple updates to landing pages to be more attractive.

4 Ways Entrepreneurs Can Amplify Content on LinkedIn


Although many of these updates in publishing strategy have notably benefited media organizations and well-known individuals, many entrepreneurs and business owners have also seen great opportunities for sharing their own content. -  4 Ways Entrepreneurs Can Amplify Content on LinkedIn by Ryan Lytle The post 4 Ways Entrepreneurs Can Amplify Content on LinkedIn appeared first on Sazbean.

State of the Social Web from Dave Linabury #smcd


Content strategy… should everyone be on Facebook? Huge need for noise filtering and content curation. Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). RFID wearables.

Top Internet strategy, marketing and technology links for the week of January 22, 2012


Content Marketing 101: Get the balance right (Internet Marketing). Why You Need Better Content, Not Just More Content (Marketing Trenches). How to Share Content More Efficiently by Integrating Google Reader and Buffer (Social Media Explorer).  . Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . HubSpot).

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%