PWB Marketing Blog

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Does Your Content Have Superpowers?

PWB Marketing Blog

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. Powerful Stickiness.

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Content Calendar for Content Marketing

PWB Marketing Blog

Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. The calendar I created for them shows the days and times content is posted. The post Content Calendar for Content Marketing appeared first on PWB Blog.

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LinkedIn Changes for Your Company Page

PWB Marketing Blog

To avoid losing your content, and maintain any optimization of your messaging on your LinkedIn Company page, it is best to address changes before April 14. I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. LinkedIn

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

FACT] 51% of B2B marketers plan to increase their spend on content marketing, per @MarketingProfs ( Source ) TWEET THIS. 5. FACT] 39% of B2B marketers say blogging is their most valuable content asset, per @eMarketer ( Source ) TWEET THIS. B2B Internet Marketing B2B Social Media Blogging Content Marketing Facebook Media TwitterKnow B2B social media fact from fiction.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas. Supplement the photo sharing with discussion threads and other content. Consider a mix of live and pre-recorded content – videos, slideshow presentations.

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Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

It’s nice to retweet other people, share content, and thank people for being fans. But if you don’t have a purpose for being there and aren’t providing valuable content, you’re doomed for failure. Identify who you want to reach, what issues they care most about, and then create content against this plan. Content should be built around the  different stages of the buying cycle.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Make all your content easy to share with services like AddThis or ShareThis. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Skin your YouTube page.

Like Looking at Montana through a Keyhole

PWB Marketing Blog

We’re in the midst of working on some super-cool sites that pack a ton of great content into a responsive package. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site? Does everything work? Is it readable? Sean-.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. on content development initiatives. content.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

What content is appropriate for each platform? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter.  And has the added benefit of instant conversation.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

What content is appropriate for each platform? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter.  And has the added benefit of instant conversation.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Identify who you want to reach, what issues they care most about, and then create content against this plan. Content Should Move People Along the Purchase Path.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. This has been a pivotal year in the world of B2B social media. And 41% of B2B companies are getting customers from Facebook. Let us know in the comments below.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

Keyword Density: When Is It Enough?

PWB Marketing Blog

Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” Instead it’s about having good, relevant content in addition to mentioning the intended keyword phrase. If you know your audience you are likely to know how they will search for content.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

While SEO is important, what’s more important is that your customers understand your content. Think about ways you can make your site interactive and your content sharable. More and more business executives are accessing  web content on smart phones. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Provide valuable content that addresses problems your customers have. Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) Use a variety of content. Provide fans with the most relevant and interesting content by learning and understanding which posts are truly motivating and receive the most interactions from fans. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Make sure to comment on fan posts.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Good content isn’t enough for a blog. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Content from a blogging community is contributed by members and curated by editorial staff. You also need traffic. Explode Your B2B Blog Traffic. We’re now getting 300 visitors per week.

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

This data is instrumental in knowing which relevant, and motivating content should be added to a site. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking. Does this sound familiar? Now circling back to the passionate folk.

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Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

This data is instrumental in knowing which relevant, and motivating content should be added to a site. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking. Does this sound familiar? Now circling back to the passionate folk.

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How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. Companies such as Forbes, CBS, Chicago Tribune, and The New York Times are using the service to distribute their content across the web and on mobile devices. It really doesn’t matter how important your white paper is. So how do you get your stuff noticed?

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5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. If your business puts video online, make sure it’s optimized for search engines.

Content Strategy for Marketing

Content. right content in the right place at the right time. Content as an afterthought or. content is critical. Learn how developing a content strategy can help you reach. Whitepaper The Value of Content to Marketing. Content Strategy: Taking Your Content to the Next Level. Content Maturity Checklist. Content to. Your content.

Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

Minimize use of Adobe Flash, pages with a lot of images, or dynamically generated content. Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Not every website gets them and ones that do reap big benefits. Google keeps their formula top secret.

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Optimize Your AdWords Campaigns

PWB Marketing Blog

Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. This sounds simple enough and it is, so long as communication flows between the individual creating content and the Ad Manager. realized though that the search marketing ad created was not directed at this new and improved content. That’s great.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Every listing there is content we created. Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results. Is your Internet presence active or absence? The first search result should be for your website. That was five years ago.

PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

Content is categorized by topics. PWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. The site launched in 2009 and has quickly become a one-stop-shop for B2B marketers looking for tips, trends, and advice aggregated from respected B2B bloggers from around the web. This is no easy feat. Google Analytics ?

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

More B2B Social Media Fact vs. Fiction

PWB Marketing Blog

FACT] 83% of B2B marketers are using LinkedIn to distribute content. FACT] 46% of marketers plan to increase their spend on content. Updated 2013 stats – Know B2B social media facts from fiction. Fiction: Social media offers limited value to B2B marketers. Here are 8 Tweetable Facts bout how B2B companies are  using social media to generate leads, connect with customers, and reach business goals. FACT] B2B companies that blog generate 70% more leads/month than those who do not.   TWEET THIS. FACT] Increasing blogging to 6-8x/month nearly doubles leads according to @Hubspot.

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How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

New research shows more content means more sales leads. The data showed that companies that generated more content generated more sales leads. And the smart ones are using content to generate leads. They are blogging frequently, following an editorial schedule, and making it easy for others to share their content. They are promoting their content via email marketing and distributing it across social networks. And they’re making sure their content is optimized to get found in search. If your business is using any of these tactics, let us know.

How Are B2B Companies Using Content To Grow Business? | PWB.

PWB Marketing Blog

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

It’s Display Network – which delivers banner ads across a network of content sites – reaches over 80% of all Internet users. According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear. Google dominates the search advertising landscape. Google is quickly becoming a dominate player in display, too.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

So, the groceries you put in the bag (that is, the content you put on your website) will be different. Do you have an existing content management system? More and more business executives are accessing web content on smart phones. Do you require any membership features such as members-only content with registration and login required? It depends what you put inside it.

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