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Does Your Content Have Superpowers?

PWB Marketing Blog

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. Powerful Stickiness.

Content Calendar for Content Marketing

PWB Marketing Blog

Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. The calendar I created for them shows the days and times content is posted. The post Content Calendar for Content Marketing appeared first on PWB Blog.

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12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

FACT] 51% of B2B marketers plan to increase their spend on content marketing, per @MarketingProfs ( Source ) TWEET THIS. 5. FACT] 39% of B2B marketers say blogging is their most valuable content asset, per @eMarketer ( Source ) TWEET THIS. B2B Internet Marketing B2B Social Media Blogging Content Marketing Facebook Media TwitterKnow B2B social media fact from fiction.

LinkedIn Changes for Your Company Page

PWB Marketing Blog

To avoid losing your content, and maintain any optimization of your messaging on your LinkedIn Company page, it is best to address changes before April 14. I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. LinkedIn

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

It’s nice to retweet other people, share content, and thank people for being fans. But if you don’t have a purpose for being there and aren’t providing valuable content, you’re doomed for failure. Identify who you want to reach, what issues they care most about, and then create content against this plan. Content should be built around the  different stages of the buying cycle.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Identify who you want to reach, what issues they care most about, and then create content against this plan. Content Should Move People Along the Purchase Path.

Like Looking at Montana through a Keyhole

PWB Marketing Blog

We’re in the midst of working on some super-cool sites that pack a ton of great content into a responsive package. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site? Does everything work? Is it readable? Sean-.

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Provide valuable content that addresses problems your customers have. Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) Use a variety of content. Provide fans with the most relevant and interesting content by learning and understanding which posts are truly motivating and receive the most interactions from fans. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Make sure to comment on fan posts.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

While SEO is important, what’s more important is that your customers understand your content. Think about ways you can make your site interactive and your content sharable. More and more business executives are accessing  web content on smart phones. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Good content isn’t enough for a blog. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog. Content from a blogging community is contributed by members and curated by editorial staff. You also need traffic. Explode Your B2B Blog Traffic. We’re now getting 300 visitors per week.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Optimizing all your online content will bring more visitors to your website and ultimately generate more leads.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. This has been a pivotal year in the world of B2B social media. And 41% of B2B companies are getting customers from Facebook. Let us know in the comments below.

Optimize Your AdWords Campaigns

PWB Marketing Blog

Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. This sounds simple enough and it is, so long as communication flows between the individual creating content and the Ad Manager. realized though that the search marketing ad created was not directed at this new and improved content. That’s great.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. If your business puts video online, make sure it’s optimized for search engines.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

What content is appropriate for each platform? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter.  And has the added benefit of instant conversation.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

What content is appropriate for each platform? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter.  And has the added benefit of instant conversation.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. Companies such as Forbes, CBS, Chicago Tribune, and The New York Times are using the service to distribute their content across the web and on mobile devices. It really doesn’t matter how important your white paper is. So how do you get your stuff noticed?

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Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

Minimize use of Adobe Flash, pages with a lot of images, or dynamically generated content. Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Not every website gets them and ones that do reap big benefits. Google keeps their formula top secret.

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Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Every listing there is content we created. Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results. Is your Internet presence active or absence? The first search result should be for your website. That was five years ago.

PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

Content is categorized by topics. PWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. The site launched in 2009 and has quickly become a one-stop-shop for B2B marketers looking for tips, trends, and advice aggregated from respected B2B bloggers from around the web. This is no easy feat. Google Analytics ?

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

This data is instrumental in knowing which relevant, and motivating content should be added to a site. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking. Does this sound familiar? Now circling back to the passionate folk.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

This data is instrumental in knowing which relevant, and motivating content should be added to a site. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking. Does this sound familiar? Now circling back to the passionate folk.

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

It’s Display Network – which delivers banner ads across a network of content sites – reaches over 80% of all Internet users. According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear. Google dominates the search advertising landscape. Google is quickly becoming a dominate player in display, too.

How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

New research shows more content means more sales leads. The data showed that companies that generated more content generated more sales leads. And the smart ones are using content to generate leads. They are blogging frequently, following an editorial schedule, and making it easy for others to share their content. They are promoting their content via email marketing and distributing it across social networks. And they’re making sure their content is optimized to get found in search. If your business is using any of these tactics, let us know.

How Are B2B Companies Using Content To Grow Business? | PWB.

PWB Marketing Blog

Facebook Ads: Do They Work?

PWB Marketing Blog

As a blogger, that allows me to give more to my fans through relevant, well thought-out content. Our content didn’t change much, however the increased visibility the ads afforded us allowed us to get further with our Facebook Page. There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few.

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21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

So, the groceries you put in the bag (that is, the content you put on your website) will be different. Do you have an existing content management system? More and more business executives are accessing web content on smart phones. Do you require any membership features such as members-only content with registration and login required? It depends what you put inside it.

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How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Dynamically generated content and data hidden behind form submissions. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. But starting SEO before you cover the basics can hurt your business. An Ineffective Website Can Alienate Customers. SEO can hurt your business if you have a poor website. Use of frames.

Keyword Density: When Is It Enough?

PWB Marketing Blog

Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” Instead it’s about having good, relevant content in addition to mentioning the intended keyword phrase. If you know your audience you are likely to know how they will search for content.

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B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

When respondents were asked their  top tactic for creating engaging B2B content, 46% cited using a multichannel messaging approach as their most effective strategy. From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. We’re not surprised.

Social Media Activity Influences Google Rankings

PWB Marketing Blog

Create good content, share good content, and engage with fans. Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web. Factors such as inbound links, Meta Tags, Title Tags, anchor links, keywords in body copy, page load speed, and hundreds of other signals influence where a website will rank in Google search results. The study found that social media activity is well-correlated with higher Google rankings. And Facebook may be more influential that Twitter.

More B2B Social Media Fact vs. Fiction

PWB Marketing Blog

FACT] 83% of B2B marketers are using LinkedIn to distribute content. FACT] 46% of marketers plan to increase their spend on content. Updated 2013 stats – Know B2B social media facts from fiction. Fiction: Social media offers limited value to B2B marketers. Here are 8 Tweetable Facts bout how B2B companies are  using social media to generate leads, connect with customers, and reach business goals. FACT] B2B companies that blog generate 70% more leads/month than those who do not.   TWEET THIS. FACT] Increasing blogging to 6-8x/month nearly doubles leads according to @Hubspot.

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Channel Your Efforts

PWB Marketing Blog

The content development process was both fun, and enlightening.One of the most striking reminders was a simple one: They all sell the same stuff. Over the years, PWB has worked with a lot of clients with independent sales channels. Whether Value Added Resellers (VARs) in software, manufacturer’s representatives in manufacturing, or independent agents representing insurance companies, independent channel situations present unique challenges. Earlier this year, I presented a marketing workshop for independent resellers of one of our clients. Again, they all sell the same stuff. Sean-.

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? The answer is by having a content marketing strategy. No one cares about your presence in social media unless you deliver content of interest. So, don’t go any further with social media until you develop a content strategy. What is content marketing?

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

Content Is King! really great idea is to link to content posted on the Internet with a back-link to your website. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word. One easy solution lies within your own assets – Specifically your employees. Talk to Your Customers.

The Limitations of Facebook Insights For Websites

PWB Marketing Blog

Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. For example, you won’t know what time someone “Likes” your content. Benefits of Facebook Insights For Websites. No, not at this point.

Three Reasons to Love QR Codes

PWB Marketing Blog

QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed. Reason #1: QR codes easily bring online content to the offline world. QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. With the rapid increase in smartphone adoption rates, the use of QR codes will continue to increase. The code consists of black modules arranged in a square pattern on white background. Need three reasons why we love QR codes.