| | | PWB Marketing Blog | |  Content | 49 articles |
| Page 1 of 1 | Previous | Next | PWB MARKETING BLOG SEPTEMBER 14, 2011  12 Tweetable Statistics Prove B2B Social Media ROCKS FACT] 51% of B2B marketers plan to increase their spend on content marketing, per @MarketingProfs ( Source ) TWEET THIS. FACT] 39% of B2B marketers say blogging is their most valuable content asset, per @eMarketer ( Source ) TWEET THIS. B2B Internet Marketing B2B Social Media Blogging Content Marketing Facebook Media TwitterKnow B2B social media fact from fiction. | PWB MARKETING BLOG SEPTEMBER 9, 2011  22 Effective SEO Tips to Optimize Your B2B Website Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Optimizing all your online content will bring more visitors to your website and ultimately generate more leads. | | | | | |
| PWB MARKETING BLOG SEPTEMBER 21, 2011  5 Simple SEO Tips To Optimize B2B Video Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. If your business puts video online, make sure it’s optimized for search engines. | PWB MARKETING BLOG OCTOBER 13, 2011  Why Your B2B Social Media is Failing (And What to Do About It) It’s nice to retweet other people, share content, and thank people for being fans. But if you don’t have a purpose for being there and aren’t providing valuable content, you’re doomed for failure. Identify who you want to reach, what issues they care most about, and then create content against this plan. Content should be built around the different stages of the buying cycle. | PWB MARKETING BLOG OCTOBER 18, 2011 10 Facebook Tips Every B2B Marketer Should Know Provide valuable content that addresses problems your customers have. Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) Use a variety of content. Provide fans with the most relevant and interesting content by learning and understanding which posts are truly motivating and receive the most interactions from fans. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Make sure to comment on fan posts. | PWB MARKETING BLOG SEPTEMBER 16, 2011  21 Things to Know When Pricing a B2B Website So, the groceries you put in the bag (that is, the content you put on your website) will be different. Do you have an existing content management system? More and more business executives are accessing web content on smart phones. Do you require any membership features such as members-only content with registration and login required? It depends what you put inside it. | | | | | | | |
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PWB MARKETING BLOG | TUESDAY, NOVEMBER 8, 2011  Five FREE B2B Social Media White Papers
More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. This has been a pivotal year in the world of B2B social media. And 41% of B2B companies are getting customers from Facebook. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. We hope you enjoy them. B2B Blogging Trends for 2011 ” by Aggregage. Good overview of B2B blogging trends, tips, and tricks. . MORE >> -
PWB MARKETING BLOG | MONDAY, MAY 14, 2012  Social Media: The New Company Newsletter? [Infographic]
What content is appropriate for each platform? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider. Yes, I do think social media can take the place of most of the functions of the company newsletter. And has the added benefit of instant conversation. Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight. That’s not the case for smaller businesses though. MORE >> -
PWB MARKETING BLOG | MONDAY, MAY 14, 2012  Social Media: The New Company Newsletter? [Infographic]
What content is appropriate for each platform? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider. Yes, I do think social media can take the place of most of the functions of the company newsletter. And has the added benefit of instant conversation. Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight. That’s not the case for smaller businesses though. MORE >> -
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 23, 2011  Secret to a Killer B2B Social Media Program
Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Identify who you want to reach, what issues they care most about, and then create content against this plan. Content should be built around the different stages of the buying cycle. Content Should Move People Along the Purchase Path. The top of the funnel should be content that is educational and helps your prospect with a problem they’re facing. MORE >> -
PWB MARKETING BLOG | MONDAY, SEPTEMBER 12, 2011  Three Dangerous B2B Social Media Mistakes
Not creating new and engaging content. ve seen research that says 80% of tweets are links to published content. If you’re not constantly creating new content, you’re missing out on getting found online and getting shared. Social media is more effective when you’re not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results. The worst case scenario is you get fired for making a social media mistake. And with that, so does the cost of failure. It’s holding back social media success. MORE >>
- How to REALLY Increase B2B Blog Traffic PWB MARKETING BLOG | WEDNESDAY, AUGUST 31, 2011
- How Are B2B Companies Using Content To Grow Business? PWB MARKETING BLOG | WEDNESDAY, JULY 13, 2011
- Six Surprising B2B Content Marketing Ideas PWB MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
- How To Optimize Your B2B White Papers For Google PWB MARKETING BLOG | THURSDAY, OCTOBER 27, 2011
- How Can SEO Hurt Your B2B Business? PWB MARKETING BLOG | WEDNESDAY, AUGUST 10, 2011
- 10+ Ways To Use B2B Social Media In Your Business PWB MARKETING BLOG | TUESDAY, OCTOBER 25, 2011
- Key to Creating B2B Social Content That Engage Audiences PWB MARKETING BLOG | FRIDAY, AUGUST 26, 2011
- Seven Habits of Highly Effective B2B Websites PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
- How Are B2B Companies Using Content To Grow Business? | PWB. PWB MARKETING BLOG | WEDNESDAY, JULY 13, 2011
- 5 Tips to Manage Your Social Media Efforts PWB MARKETING BLOG | MONDAY, NOVEMBER 28, 2011
- New Research: 39% of B2B Marketers Say Blogging Is Their Most Valuable Content Asset PWB MARKETING BLOG | MONDAY, JULY 25, 2011
- Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet? PWB MARKETING BLOG | MONDAY, AUGUST 15, 2011
- Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S. PWB MARKETING BLOG | MONDAY, JULY 11, 2011
- Why Should Your Blog Be Within Your Domain? PWB MARKETING BLOG | WEDNESDAY, JULY 27, 2011
- PWBlog Now Featured on B2B Marketing Zone PWB MARKETING BLOG | WEDNESDAY, AUGUST 3, 2011
- B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel? PWB MARKETING BLOG | MONDAY, AUGUST 8, 2011
- Social Media Activity Influences Google Rankings PWB MARKETING BLOG | FRIDAY, JUNE 3, 2011
- Blog Crash! PWB MARKETING BLOG | WEDNESDAY, DECEMBER 5, 2012
- Live Tweet During A Webinar To Get Targeted Twitter Followers PWB MARKETING BLOG | FRIDAY, JULY 15, 2011
- Can Your Customers Find Your B2B Industrial Company Online? PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011
- [Infographic] Tips to Increase Reader Engagement on Social Media Sites PWB MARKETING BLOG | FRIDAY, JANUARY 11, 2013
- Three Reasons to Love QR Codes PWB MARKETING BLOG | FRIDAY, JANUARY 7, 2011
- 4 Quick Tips to Help Employees Deliver Your Social Media Message PWB MARKETING BLOG | WEDNESDAY, DECEMBER 21, 2011
- The Limitations of Facebook Insights For Websites PWB MARKETING BLOG | WEDNESDAY, JULY 6, 2011
- More B2B Social Media Fact vs. Fiction PWB MARKETING BLOG | WEDNESDAY, APRIL 24, 2013
- Facebook Ads: Do They Work? PWB MARKETING BLOG | WEDNESDAY, APRIL 10, 2013
- Analytic Data: Dive In for a Look at Your Website Messaging PWB MARKETING BLOG | WEDNESDAY, JULY 25, 2012
- Analytic Data: Dive In for a Look at Your Website Messaging PWB MARKETING BLOG | WEDNESDAY, JULY 25, 2012
- Is Using Klout Right for You and Your Business? PWB MARKETING BLOG | MONDAY, DECEMBER 12, 2011
- B2B Social Media Fact or Fiction PWB MARKETING BLOG | WEDNESDAY, AUGUST 31, 2011
- 5 Tips to Manage Your Social Media Streams PWB MARKETING BLOG | MONDAY, NOVEMBER 28, 2011
- Hot off the Press PWB MARKETING BLOG | THURSDAY, MARCH 31, 2011
- Don’t Make This Business Mistake on Facebook PWB MARKETING BLOG | TUESDAY, JANUARY 11, 2011
- Social Media Management Crisis: Don’t Play Possum PWB MARKETING BLOG | FRIDAY, APRIL 27, 2012
- Competitive Edge – Know Thy Competition: Quick SEO Tips PWB MARKETING BLOG | WEDNESDAY, JULY 18, 2012
- SEO Trends to Watch For PWB MARKETING BLOG | WEDNESDAY, JANUARY 11, 2012
- Social Media Management Crisis: Don’t Play Possum PWB MARKETING BLOG | FRIDAY, APRIL 27, 2012
- Competitive Edge – Know Thy Competition: Quick SEO Tips PWB MARKETING BLOG | WEDNESDAY, JULY 18, 2012
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