PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. He writes about content and social media marketing topics on the Webbiquity blog. People have figured out that there is a deluge of content out there. Video Transcript.

SEM 61

Where does video fit in your marketing mix?

PR Meets Marketing

Over the past few years we’ve seen the value of content marketing. Content Marketing Marketing Video Marketing Ascend2 survey video marketingIncorporating videos as part of your strategy is also considered a must have. So why don’t more people invest in this medium? Here are my three take aways from the survey: The most effective video may not be the easiest to produce.

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

Content Marketing:  Placing highly on search engines relies on strong content marketing strategy. If you’re able to create content that addresses their questions, then not only will your pages ranks highly, but also when they click through, it will be highly relevant. 3. Marketing pr Public Relations Social media content marketing PPC search engine optimization SEO

Top 5 Marketing Skills

PR Meets Marketing

Plus, digital marketing is one area where you can literally track a prospect from first touch, downloading content, visiting your website to completing a lead form. Content Marketing: Today every company is a media company. And great content helps you stand above the noise. In addition to driving top of the funnel sales lead, this content can also increase lead velocity, enabling sales to provide relevant content throughout the buying cycle. 3. It’s more than broadcasting your own content (known as “owned” media).  You

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

5 Ways to Storify Your PR and Marketing Efforts

PR Meets Marketing

Though I just received my invite to Storify, I am very impressed with the power that this content curation tool can provide for marketing and public relations. It’s simple and

Understanding the Buyers Journey

PR Meets Marketing

Buyers want “Speeds & Feeds” Content. According to LinkedIn, there’s a “disconnect between buyers and marketers as to what constitutes effective content. Include more product content –  continually review and revise your content strategy with  insight from sales, marketing and customers. Image Credit: Joe the Goat Farmer via flickr.

PRMM Interview Episode #17: Donna Sanford and Content Marketing

PR Meets Marketing

In this episode of PRMM Interview ([link] Donna Sanford, president of Sanford Project Partners, discusses how marketers can leverage content more strategically. Topics we discussed include: content for marketing, tips

The Four Stages of Social Media

PR Meets Marketing

In addition to promoting it’s own content, an organization begins recognizing the contribution of others. This includes retweeting, commenting, and sharing links to blog postings, articles and other content of interest to your followers/target audiences. Over the past few years, I’ve counseled and assisted companies establish their social media programs.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. 00:50 – Can you give us a little bit of an example of your content marketing approach to manage that much content? Enjoy the Video!

Additional Twitter Tricks - Twhirl

PR Meets Marketing

icerocket tags: social media twitter twhirl tweetburner.   All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. That is until I found out about Twhirl. Shorten URLs automatically. del.icio.us

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The Content Quest – 20 Questions for Content Marketing

PR Meets Marketing

Who will ultimately discover your company and products relies on how and where your content is distributed online. Greg Verdino’s blog on “ If content is the answer, then what’s the question? ” underscores how content marketing has become a more important component of marketing. Understanding  how to create and distribute content to answer these two key questions –  what value does your content have to the customer and your company – will better position your company, products and services to B2B buyers. What motivates them?

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

We hope to use this data to provide better and more relevant content to you over time. This signals more than providing protection against malicious content (which is important) and to provide better content for users. Content Creation: One type of intelligence is understanding how your audience consumes and distributes the content. What do you think? Twitter

Social Media 101: Content Marketing

PR Meets Marketing

Most social media campaigns begin with a bang – you’re excited, have a lot of passion and are regularly posting, tweeting and engaging your audience. If social media marketing isn’t

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

Self-promotional content will not be considered.   I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly, Briefly, Dennis is an evangelist, strategist and practitioner of virtual events. Dennis blogs about virtual events and virtual worlds at “ It’s All Virtual ” and is a frequent author and speaker. No problem.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

CAN-SPAM Compliance : While I don’t know what the legalities are, I assume that Facebook communications would fall under the CAN Spam Act with regard to commercial content. Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. At least I thought I did.

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

to create, share, and distribute content (e.g. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. think it’s important to explore the definitions to ensure that we’re on the same page. Consequently, social platforms now grant businesses the ability to accomplish this with ease. Video, blog posts, etc.).

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

Do you have the time to monitor, create content and track metrics for your programs? Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. Where is your audience?

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

New Breed of Analysts

PR Meets Marketing

To me, this is similar to the “walled garden” approach during the early days of the Internet when “membership” provided you access to valuable content. For the most part, this metaphor is being replaced by free content which has challenged many industries, especially in publishing. The landscape has drastically changed for analyst relations over the past few years.

Three Tips for Your YouTube Video

PR Meets Marketing

The Quality Vs. Content Dilemma. There are two camps on the quality of the video versus the content. Some insist that the video be high-production quality while others (like me) believe that slighter lower quality with good content is fine. By the time the video is “production quality,” you may have missed an opportunity to lead with quality content.  . Conclusions.

Blocking Your Twitter Followers

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 During Web 20 I had a very interesting conversation with John Welsh of UMB Live. He mentioned (and has a post ) that he blocks anyone not directly related to social media and his direct interests from following his tweets. While this makes sense I’m not sure about blocking everyone.

Southwest Airlines - Creating a Brand Experience in 5 Minutes

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0  . Southwest Rapper. Click on image to play video.  . When I fly, I typically fly either Southwest or Jet Blue. But I’ve noticed the difference with southwest that goes to the heart of the branding and positioning of the airline.  . The Five Minute Experience. Tweet This on Twitter.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

PMM Interview: Jeff Stai of Twisted Oak Winery

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Click on the image to play the interview with Jeff Stai, Twisted Oak Winery. As I mentioned in my post about tips for your youtube video , I am experimenting more with the power of video. My inaugural video is with Jeff Stai, Owner of the Twisted Oak Winery. Tweet this on Twitter. Social Media.

What am I doing now and a video thank you

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Click on the image to play the video. Earlier this month, I wrote about how I got a new job and the role social media played. After a quick and busy start, I am happy to announce that I have joined InXpo as the company’s director of marketing. InXpo is a virtual events provider (e.g.

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

Bookmark Your Content: While Digg may be an obvious choice, my perception is that Digg is for more trendy or consumer related stories. Submit Your Link to Appropriate Sites: As I mentioned in my previous post, content posted on certain social networks will appear in search engines. Tag Your Content: This is a way to describe the content through keywords. Conclusions.

Canceling Meetings a PR Ploy?

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 I just saw this on the Face2Face blog regarding a recent online survey by Special Events. Twenty-eight percent say the cancellations are a business decision; 2 percent of respondents say they do not know why the events are being canceled. Why doesn’t this surprise me? del.icio.us

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

Online Reputation Management: Radian6

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Online reputation management is an increasingly complicated process with the prevalence of online media, offline media, and social media. Photo courtesy of Radian6. General Capabilities. Radian6 seems to have a very comprehensive search capability through different types of media. Conclusions.

SMB 2

What Mistakes Have I Made

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Recent Stats for Free eBook Post.  . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. With no further ado, here are the mistakes I’ve made:  . I use WordPress.com because it was free and easy to start a blog.

8 days later

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 by Balakov via Flickr.  So it’s just been over a week since I was laid off and 5 days since my husband was laid off. thought I’ll give a little update which is also being cross posted to Survival Mode.  . We’re emotionally and physically drained. del.icio.us

The F*cking Worst Week of My Life

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 "Pink Slipped" Forgive me as I go off-topic today, but it’s been single-handedly, the worst f*cking week of my life! If you haven’t figured out from the photo, that’s me wearing pink slippers in honor of the pink slip I got last week. What else can be worse, right?  .

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. Bloggers are writing to communicate their distinct perspective on a topic. Take advantage of it. Check out B.L. del.icio.us

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

Depending on the content of the blog posting or tweet, I will comment or tweet back respectively. All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 This is the second post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. Search Feeds. del.icio.us

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

The former requires dedication to manage the community and ensure that there is fresh content. All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0  .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. LinkedIn Specifics.

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0   I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. The responses were varied and unexpected in many ways. Based on those responses, I believe the following will be the top three marketing challenges in the coming year:  . del.icio.us

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%