PR Meets Marketing

Trending Sources

PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. He writes about content and social media marketing topics on the Webbiquity blog. People have figured out that there is a deluge of content out there. Video Transcript.

SEM 72

Where does video fit in your marketing mix?

PR Meets Marketing

Over the past few years we’ve seen the value of content marketing. Content Marketing Marketing Video Marketing Ascend2 survey video marketingIncorporating videos as part of your strategy is also considered a must have. So why don’t more people invest in this medium? Here are my three take aways from the survey: The most effective video may not be the easiest to produce.

Top 5 Marketing Skills

PR Meets Marketing

Plus, digital marketing is one area where you can literally track a prospect from first touch, downloading content, visiting your website to completing a lead form. Content Marketing: Today every company is a media company. And great content helps you stand above the noise. In addition to driving top of the funnel sales lead, this content can also increase lead velocity, enabling sales to provide relevant content throughout the buying cycle. 3. It’s more than broadcasting your own content (known as “owned” media).  You

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

Content Marketing:  Placing highly on search engines relies on strong content marketing strategy. If you’re able to create content that addresses their questions, then not only will your pages ranks highly, but also when they click through, it will be highly relevant. 3. Marketing pr Public Relations Social media content marketing PPC search engine optimization SEO

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

What three mistakes are you making with video marketing?

PR Meets Marketing

Today creating good video content isn’t enough – it also requires a clear distribution plan aligned with your goals and audience. Here are three ways you’re incorrectly distributing content and how to overcome them to drive viewers. Video marketing is very similar to content marketing. Per Forrester the days of “organic viral” videos have past.

5 Ways to Storify Your PR and Marketing Efforts

PR Meets Marketing

Though I just received my invite to Storify, I am very impressed with the power that this content curation tool can provide for marketing and public relations. It’s simple and

Understanding the Buyers Journey

PR Meets Marketing

Buyers want “Speeds & Feeds” Content. According to LinkedIn, there’s a “disconnect between buyers and marketers as to what constitutes effective content. Include more product content –  continually review and revise your content strategy with  insight from sales, marketing and customers. Image Credit: Joe the Goat Farmer via flickr.

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. 00:50 – Can you give us a little bit of an example of your content marketing approach to manage that much content? Enjoy the Video!

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

The Four Stages of Social Media

PR Meets Marketing

In addition to promoting it’s own content, an organization begins recognizing the contribution of others. This includes retweeting, commenting, and sharing links to blog postings, articles and other content of interest to your followers/target audiences. Over the past few years, I’ve counseled and assisted companies establish their social media programs.

PRMM Interview Episode #17: Donna Sanford and Content Marketing

PR Meets Marketing

In this episode of PRMM Interview ([link] Donna Sanford, president of Sanford Project Partners, discusses how marketers can leverage content more strategically. Topics we discussed include: content for marketing, tips

Tips 13

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

If you delved into the content of what is being said, how many would say they would 1) hire your company; 2) never work with your company again or 3) are neutral.  . I’m making a huge assumption that each person is a potential customer regardless of their company affiliation and title. All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . efforts? This raises an interesting and very complex question.

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. So I thought, how many are actually practicing what they’re preaching?  . decided to see which PR firms were actively participating in social media. evaluated PR firms listed on O’Dwyer’s list of top 100 independent PR firms. This list was based on worldwide fees for firms with major US operations. So some fields may be marked as “none” as a result.

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

to create, share, and distribute content (e.g. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. think it’s important to explore the definitions to ensure that we’re on the same page. Consequently, social platforms now grant businesses the ability to accomplish this with ease. Video, blog posts, etc.).

The Content Quest – 20 Questions for Content Marketing

PR Meets Marketing

Who will ultimately discover your company and products relies on how and where your content is distributed online. Greg Verdino’s blog on “ If content is the answer, then what’s the question? ” underscores how content marketing has become a more important component of marketing. Understanding  how to create and distribute content to answer these two key questions –  what value does your content have to the customer and your company – will better position your company, products and services to B2B buyers. What motivates them?

B2B 2

Additional Twitter Tricks - Twhirl

PR Meets Marketing

icerocket tags: social media twitter twhirl tweetburner.   All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. That is until I found out about Twhirl. Shorten URLs automatically. del.icio.us

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

Self-promotional content will not be considered.   I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly, Briefly, Dennis is an evangelist, strategist and practitioner of virtual events. Dennis blogs about virtual events and virtual worlds at “ It’s All Virtual ” and is a frequent author and speaker. No problem.

Definitive Guide to Planning a New Content Initiative

to plan and produce effective content for their respective companies. content initiative planned, launched and firing on all cylinders. In today’s noisy digital world, it’s more important than ever that marketers have a well- defined strategy for each content initiative. 11 Have we chosen a content topic or area of focus that we can sustain? Countless content.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

CAN-SPAM Compliance : While I don’t know what the legalities are, I assume that Facebook communications would fall under the CAN Spam Act with regard to commercial content. Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. At least I thought I did.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

The former requires dedication to manage the community and ensure that there is fresh content. All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0  .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. LinkedIn Specifics.

Brave New World of Media Pitching: LinkedIn

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 In late April, I wanted to start exploring different ways that we can now pitch media. From my perspective, LinkedIn has some interesting opportunities. Here's If you're seeking to connect with a journalist, you can request a "linkedin" connection to make an introduction. del.icio.us

FREE Using Social Media eBook

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Using Social Media: Part 3 - Social Networking Sites. Using Social Media: Part 4 – Linking Strategies. Using Social Media: Part 5 – Blogger Relations. Using Social Media: Part 6 – Measurement.   . Tweet This on Twitter.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

did forward me this description of how they leveraged Facebook to drive students to an online animation school ( [link] : Animation Mentor, an online animation school, is perfect for Facebook because it has tons of great content (video, events, pictures), a strong (current) student presence on the site, and our target customers (potential students) use the site regularly. All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 I have only been on a Facebook for a year or so. Groups have membership limits while fans clubs don’t.

Off Topic: Alameda House for Rent

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Front of the House. My husband and I just moved and are seeking to rent out our Alameda house. UPDATE: We’ve rented the house. Thanks everyone! While it's a beautiful home, it was too good of a time to purchase another one! Here are the details. bedroom + Bonus room, 1 bathroom Bungalow style home, $2200 per month. Open house will be held on Saturday, June 26, 2008 from 11 am - 1 pm. Other viewings available via appointment. Available immediately. Please do not disturb neighbors.

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

We hope to use this data to provide better and more relevant content to you over time. This signals more than providing protection against malicious content (which is important) and to provide better content for users. Content Creation: One type of intelligence is understanding how your audience consumes and distributes the content. What do you think? Twitter

Social Media 101: Content Marketing

PR Meets Marketing

Most social media campaigns begin with a bang – you’re excited, have a lot of passion and are regularly posting, tweeting and engaging your audience. If social media marketing isn’t

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

Pitching Bloggers

PR Meets Marketing

Jeremiah states, "Always remember that I'm thinking of my readers first, so if the content is not going to help them, I'm not going to point to it -think backwards." As I read all of these articles, it's amazing that there are common threads throughout. Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. I had been updating my original post with any posting that I came upon regarding this topic. thought it would be more useful if I took that posting and made it a dedicated page.

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

Do you have the time to monitor, create content and track metrics for your programs? Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. Where is your audience?

New Breed of Analysts

PR Meets Marketing

To me, this is similar to the “walled garden” approach during the early days of the Internet when “membership” provided you access to valuable content. For the most part, this metaphor is being replaced by free content which has challenged many industries, especially in publishing. The landscape has drastically changed for analyst relations over the past few years.

Three Tips for Your YouTube Video

PR Meets Marketing

The Quality Vs. Content Dilemma. There are two camps on the quality of the video versus the content. Some insist that the video be high-production quality while others (like me) believe that slighter lower quality with good content is fine. By the time the video is “production quality,” you may have missed an opportunity to lead with quality content.  . Conclusions.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

Blocking Your Twitter Followers

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 During Web 20 I had a very interesting conversation with John Welsh of UMB Live. He mentioned (and has a post ) that he blocks anyone not directly related to social media and his direct interests from following his tweets. While this makes sense I’m not sure about blocking everyone.