PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. He writes about content and social media marketing topics on the Webbiquity blog.

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Where does video fit in your marketing mix?

PR Meets Marketing

Over the past few years we’ve seen the value of content marketing. Content Marketing Marketing Video Marketing Ascend2 survey video marketingIncorporating videos as part of your strategy is also considered a must have. So why don’t more people invest in this medium?

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

Content Marketing: Placing highly on search engines relies on strong content marketing strategy. If you’re able to create content that addresses their questions, then not only will your pages ranks highly, but also when they click through, it will be highly relevant.

Top 5 Marketing Skills

PR Meets Marketing

Plus, digital marketing is one area where you can literally track a prospect from first touch, downloading content, visiting your website to completing a lead form. Content Marketing: Today every company is a media company. And great content helps you stand above the noise. In addition to driving top of the funnel sales lead, this content can also increase lead velocity, enabling sales to provide relevant content throughout the buying cycle.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Understanding the Buyers Journey

PR Meets Marketing

Buyers want “Speeds & Feeds” Content. According to LinkedIn, there’s a “disconnect between buyers and marketers as to what constitutes effective content. If you’re content is too thought leadership have, add product-related content and vice versa.

What three mistakes are you making with video marketing?

PR Meets Marketing

Today creating good video content isn’t enough – it also requires a clear distribution plan aligned with your goals and audience. Here are three ways you’re incorrectly distributing content and how to overcome them to drive viewers.

5 Ways to Storify Your PR and Marketing Efforts

PR Meets Marketing

Though I just received my invite to Storify, I am very impressed with the power that this content curation tool can provide for marketing and public relations. It’s simple and

PRMM Interview Episode #17: Donna Sanford and Content Marketing

PR Meets Marketing

In this episode of PRMM Interview ([link] Donna Sanford, president of Sanford Project Partners, discusses how marketers can leverage content more strategically. Topics we discussed include: content for marketing, tips

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

The Four Stages of Social Media

PR Meets Marketing

In addition to promoting it’s own content, an organization begins recognizing the contribution of others. This includes retweeting, commenting, and sharing links to blog postings, articles and other content of interest to your followers/target audiences.

Additional Twitter Tricks - Twhirl

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter.

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about content and social marketing, becoming a customer-centric organization, and advice for future marketers.

The Content Quest – 20 Questions for Content Marketing

PR Meets Marketing

Who will ultimately discover your company and products relies on how and where your content is distributed online. Greg Verdino’s blog on “ If content is the answer, then what’s the question? ” underscores how content marketing has become a more important component of marketing. In no particular order, here are a list of 20 questions I’ve compiled to consider during the content strategy and creation process: Who are your buyers?

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

We hope to use this data to provide better and more relevant content to you over time. This signals more than providing protection against malicious content (which is important) and to provide better content for users.

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Social Media 101: Content Marketing

PR Meets Marketing

Most social media campaigns begin with a bang – you’re excited, have a lot of passion and are regularly posting, tweeting and engaging your audience. If social media marketing isn’t

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

Self-promotional content will not be considered. I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly, Dennis is an evangelist, strategist and practitioner of virtual events.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

CAN-SPAM Compliance : While I don’t know what the legalities are, I assume that Facebook communications would fall under the CAN Spam Act with regard to commercial content. Outside of some close friends, one of the little known secrets about me is that I used to salsa dance.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

to create, share, and distribute content (e.g. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. I think it’s important to explore the definitions to ensure that we’re on the same page.

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

Do you have the time to monitor, create content and track metrics for your programs? Previously, I highlighted how I used social media.

New Breed of Analysts

PR Meets Marketing

To me, this is similar to the “walled garden” approach during the early days of the Internet when “membership” provided you access to valuable content. For the most part, this metaphor is being replaced by free content which has challenged many industries, especially in publishing.

Three Tips for Your YouTube Video

PR Meets Marketing

The Quality Vs. Content Dilemma. There are two camps on the quality of the video versus the content. Some insist that the video be high-production quality while others (like me) believe that slighter lower quality with good content is fine. Click on the image to play the video.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Blocking Your Twitter Followers

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 During Web 20 I had a very interesting conversation with John Welsh of UMB Live.

Southwest Airlines - Creating a Brand Experience in 5 Minutes

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 . Southwest Rapper. Click on image to play video. . When I fly, I typically fly either Southwest or Jet Blue.

PMM Interview: Jeff Stai of Twisted Oak Winery

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Click on the image to play the interview with Jeff Stai, Twisted Oak Winery. As I mentioned in my post about tips for your youtube video , I am experimenting more with the power of video.

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What am I doing now and a video thank you

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Click on the image to play the video. Earlier this month, I wrote about how I got a new job and the role social media played.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

Bookmark Your Content: While Digg may be an obvious choice, my perception is that Digg is for more trendy or consumer related stories. Submit Your Link to Appropriate Sites: As I mentioned in my previous post, content posted on certain social networks will appear in search engines.

Canceling Meetings a PR Ploy?

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 I just saw this on the Face2Face blog regarding a recent online survey by Special Events.

Online Reputation Management: Radian6

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Online reputation management is an increasingly complicated process with the prevalence of online media, offline media, and social media.

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What Mistakes Have I Made

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Recent Stats for Free eBook Post. . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

8 days later

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 by Balakov via Flickr. So it’s just been over a week since I was laid off and 5 days since my husband was laid off.

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The F*cking Worst Week of My Life

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 "Pink Slipped" Forgive me as I go off-topic today, but it’s been single-handedly, the worst f*cking week of my life!

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Blogger Social 2008. . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations. . Blogger Outreach”.

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How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

Depending on the content of the blog posting or tweet, I will comment or tweet back respectively. All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust