In addition to promoting it’s own content, an organization begins recognizing the contribution of others. This includes retweeting, commenting, and sharing links to blog postings, articles and other content of interest to your followers/target audiences. Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation. MORE >>

to create, share, and distribute content (e.g. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. think it’s important to explore the definitions to ensure that we’re on the same page. posted this question to my different social networks and here are couple of responses that came back: I would define social media and social marketing, as an attempt to connect with a niche portion of the population, which utilizes digital channels of communication. – Ryan Schoenefeld via LinkedIn. Conclusions. MORE >>

To me, this is similar to the “walled garden” approach during the early days of the Internet when “membership” provided you access to valuable content. For the most part, this metaphor is being replaced by free content which has challenged many industries, especially in publishing. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. And for the company seeking to launch with a bang, Chris Shipley and the DEMO conference was the standard. Conclusion. MORE >>

All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 During Web 20 I had a very interesting conversation with John Welsh of UMB Live. He mentioned (and has a post ) that he blocks anyone not directly related to social media and his direct interests from following his tweets. This is in direct contrast to the recent CNN and Ashton Kutcher race to 1 Million followers. For John, this enables him to know exactly who everyone is and provides a higher quality community. While this makes sense I’m not sure about blocking everyone. MORE >>

Most social media campaigns begin with a bang – you’re excited, have a lot of passion and are regularly posting, tweeting and engaging your audience. If social media marketing isn’t MORE >>