| | | Phoenix Rising | |  Content | 11 articles |
| Page 1 of 1 | Previous | Next | PHOENIX RISING JULY 15, 2009 A Shiny Needle in the B2B Marketing Haystack There's so much information available across the web.It's a tough task to find the most relevant content for your own B2B efforts. Even aggregrators compile too much information - making the search for B2B Marketing content feel like that proverbial hunt for the needle in the haystack. Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B marketing. Here's the scoop. Tony: Well said Tom. | PHOENIX RISING AUGUST 23, 2009 The Ghost and Our Integrity Then help them create the content. The topic of ghostblogging and Tweeting is popping up everywhere. I even saw a Tweet last week touting that a VA (Virtual Assistant) can write your company's blog. can't believe we're even having this debate. Especially among those who claim to believe in integrity and honesty above all, who strive to create trusted relationships with our customers. So, answer this question for me. Do you trust someone who presents a piece of work as their own, when it's not? In school we called it cheating. Remember? | | | | | |
| PHOENIX RISING JANUARY 19, 2010 Changing My Game When I began to write Defying Gravity , I wanted to self-publish, primarily to have control of my content and direction. Hanging onto old recipes limits our success. We all have old recipes running around in our brains. It's human nature to find and follow a pattern. We creatures of habit feel more comfortable that way. became aware of an old, and dangerous, recipe in my own life not too long ago. I've helped companies grow for over two decades now as a consultant. Must be my name. My agent fired me. Forget it. | PHOENIX RISING NOVEMBER 3, 2009 Is Trust Broken? It's a waste of money and time to use the poor content that's being 'allowed' by the legal teams. I was looking at a contract with my publishing house last week. It got me thinking about trust. This contract was lengthy and detailed. Fair, but very detailed. Yet there were still a few things I had to take on trust. did it. But how many others would? My how times have changed. When I started consulting, I took client work on a handshake. That's all I needed. You see, I don't want to work with anyone who I can't trust. Today, everyone wants a contract. Right? | PHOENIX RISING JULY 22, 2009 Less is More Look at your own positioning and content. Or could that website, sales tools or collateral content use a major diet? The web and digital marketing has given us the chance to deliver more content than ever before. Content that our audience can use to get to know us, our products and our value. I'm working with a new client that's really exciting. Great solutions, great market opportunity, on-the-money strategy and they get the "So What?" " approach to solution marketing and selling. Repeat that to yourself again. The problem? | PHOENIX RISING JULY 24, 2009 The Enemy is Out There Not to mention the professional disrespect and contention that blooms. Why is it that when companies begin to struggle, heck, sometimes even when they are doing well - the internal battles are waged? see Sales and Marketing battles, Marketing and Engineering battles, Sales and Finance battles - everyone blaming others for all the issues, taking little responsibility themselves. Think about all the energy and time spent battling internally with each other, pointing fingers and passing blame. The enemy is out there folks! Sales and Marketing. Marketing and Engineering. | | | | | | | |
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PHOENIX RISING | SUNDAY, APRIL 11, 2010 Phoenix Rising is EVOLVING!
The content focus won't change that much - only the formats - and you'll see my new website as well as part of the Rebelations page. To all my subscribers! On Monday, April 12 Phoenix Rising will transform into Rebelations - my new blog focused on Life, Leadership and the Pursuit of Growth. We had some issues with Feedburner during the transition - the system seems to have lost my Phoenix Rising feed. The feed is still active - but as of now I can't automatically forward you to Rebelations. So I'm stuck. Thanks much!!! MORE >> -
PHOENIX RISING | THURSDAY, OCTOBER 29, 2009 Use eMarketing to Change Your Marketing Game
Albee helps your marketing teams create compelling content that informs prospects at each stage in the buying process – moving them forward through the buying funnel, quickly and effectively. Contagious content that sells for you. eMarketing is a powerful revenue tool - for marketing and sales. Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. Thanks to Web 2.0 What an opportunity to change the game! MORE >> -
PHOENIX RISING | THURSDAY, OCTOBER 29, 2009 Use eMarketing to Change Your Marketing Game
Albee helps your marketing teams create compelling content that informs prospects at each stage in the buying process – moving them forward through the buying funnel, quickly and effectively. Contagious content that sells for you. eMarketing is a powerful revenue tool - for marketing and sales. Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. Thanks to Web 2.0 What an opportunity to change the game! MORE >> -
PHOENIX RISING | TUESDAY, OCTOBER 27, 2009 Are you Expanding or Contracting?
Publish it myself - my content, my way. We're all trying to do more with less. But what happens when we cut things a little too lean and the result just plain sucks? As the child of two depression kids, I was raised to be frugal, to 'save for a rainy day' - to be always ready for economic disaster. stopped short of stuffing the mattress with cash. But for years I was afraid to spend money on the right things in my life. was a hoarder and I admit it. Contraction is not a path to success. former client called me last week. My response ? You get what you pay for! It feels great. MORE >> -
PHOENIX RISING | TUESDAY, OCTOBER 27, 2009 Are you Expanding or Contracting?
Publish it myself - my content, my way. We're all trying to do more with less. But what happens when we cut things a little too lean and the result just plain sucks? As the child of two depression kids, I was raised to be frugal, to 'save for a rainy day' - to be always ready for economic disaster. stopped short of stuffing the mattress with cash. But for years I was afraid to spend money on the right things in my life. was a hoarder and I admit it. Contraction is not a path to success. former client called me last week. My response ? You get what you pay for! It feels great. MORE >>
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