Changing My Game
JANUARY 19, 2010
When I began to write Defying Gravity , I wanted to self-publish, primarily to have control of my content and direction. Hanging onto old recipes limits our success. We all have old recipes running around in our brains. It's human nature to find and follow a pattern. We creatures of habit feel more comfortable that way. became aware of an old, and dangerous, recipe in my own life not too long ago. I've helped companies grow for over two decades now as a consultant. Must be my name. My agent fired me. Forget it.
Is Trust Broken?
NOVEMBER 3, 2009
It's a waste of money and time to use the poor content that's being 'allowed' by the legal teams. I was looking at a contract with my publishing house last week. It got me thinking about trust. This contract was lengthy and detailed. Fair, but very detailed. Yet there were still a few things I had to take on trust. I did it. But how many others would? My how times have changed. When I started consulting, I took client work on a handshake. That's all I needed. You see, I don't want to work with anyone who I can't trust. Today, everyone wants a contract. Right?
Phoenix Rising is EVOLVING!
APRIL 11, 2010
The content focus won't change that much - only the formats - and you'll see my new website as well as part of the Rebelations page. To all my subscribers! On Monday, April 12 Phoenix Rising will transform into Rebelations - my new blog focused on Life, Leadership and the Pursuit of Growth. We had some issues with Feedburner during the transition - the system seems to have lost my Phoenix Rising feed. The feed is still active - but as of now I can't automatically forward you to Rebelations. So I'm stuck. Thanks much!!!
Use eMarketing to Change Your Marketing Game
OCTOBER 29, 2009
Albee helps your marketing teams create compelling content that informs prospects at each stage in the buying process – moving them forward through the buying funnel, quickly and effectively. Contagious content that sells for you. I've worked with Ardath for almost a decade now. eMarketing is a powerful revenue tool - for marketing and sales. Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. Today's B2B marketers have more opportunity to positively impact sales revenue than ever before. The goal?
Are you Expanding or Contracting?
OCTOBER 27, 2009
Publish it myself - my content, my way. We're all trying to do more with less. But what happens when we cut things a little too lean and the result just plain sucks? As the child of two depression kids, I was raised to be frugal, to 'save for a rainy day' - to be always ready for economic disaster. stopped short of stuffing the mattress with cash. But for years I was afraid to spend money on the right things in my life. I was a hoarder and I admit it. Contraction is not a path to success. My client told me that the results had been less than he'd hoped. My response ?
The Ghost and Our Integrity
AUGUST 23, 2009
Then help them create the content. The topic of ghostblogging and Tweeting is popping up everywhere. I even saw a Tweet last week touting that a VA (Virtual Assistant) can write your company's blog. OMG! I can't believe we're even having this debate. Especially among those who claim to believe in integrity and honesty above all, who strive to create trusted relationships with our customers. So, answer this question for me. Do you trust someone who presents a piece of work as their own, when it's not? In school we called it cheating.
A Shiny Needle in the B2B Marketing Haystack
JULY 15, 2009
There's so much information available across the web.It's a tough task to find the most relevant content for your own B2B efforts. Even aggregrators compile too much information - making the search for B2B Marketing content feel like that proverbial hunt for the needle in the haystack. Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B marketing. Here's the scoop. Tony: Well said Tom.
Less is More
JULY 22, 2009
Look at your own positioning and content. Or could that website, sales tools or collateral content use a major diet? The web and digital marketing has given us the chance to deliver more content than ever before. Content that our audience can use to get to know us, our products and our value. I'm working with a new client that's really exciting. Great solutions, great market opportunity, on-the-money strategy and they get the "So What?" approach to solution marketing and selling. Repeat that to yourself again. The problem?
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.
The Enemy is Out There
JULY 24, 2009
Not to mention the professional disrespect and contention that blooms. Why is it that when companies begin to struggle, heck, sometimes even when they are doing well - the internal battles are waged? I see Sales and Marketing battles, Marketing and Engineering battles, Sales and Finance battles - everyone blaming others for all the issues, taking little responsibility themselves. Think about all the energy and time spent battling internally with each other, pointing fingers and passing blame. The enemy is out there folks! Sales and Marketing. Marketing and Engineering.
From Mealy to Meaty: How to Create Better Content
JUNE 28, 2016
Many of us content marketers have been operating under a faulty premise. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. But does more content result in better content? We could get more strategic about curating some content. So what to do? .
The 23 Best Content Ideation Tools
MAY 31, 2016
Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”
7 Content Marketing Mistakes Costing You Time and Money
APRIL 1, 2016
Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. Here’s what the increase looks like year over year: That rate of content publishing – sometimes called content “velocity” – isn’t going to stop. Because it appears the more content we publish, the less engagement we get.
Content Marketing Playbook: Strategy and Roadmap
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.
Should your content generate leads or relationships?
grow - Practical Marketing Solutions
JUNE 12, 2016
His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” Should content generate leads or relationships? ” I asked.
Personalized content for more effective content marketing
JULY 18, 2016
Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Don’t call them, they’ll call you. How did they find your site?
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important. Stats About Content Marketing Use and Trends. 1.
3 Things Jerry Seinfeld Can Teach Us About Creating Quality Content
JULY 5, 2016
Jerry Seinfeld’s show “ Comedians in Cars Getting Coffee ” is not just good fun – it’s also built on a simple foundation of quality content gold, which you can replicate without breaking the bank on antique automobiles. Jerry the content genius. Jerry’s first content trick: Don’t reinvent the wheel. He calls his guest and asks him or her out for coffee.
Definitive Guide to Planning a New Content Initiative
to plan and produce effective content for their respective companies. content initiative planned, launched and firing on all cylinders. In today’s noisy digital world, it’s more important than ever that marketers have a well- defined strategy for each content initiative. 11 Have we chosen a content topic or area of focus that we can sustain? Countless content.
How To Lead With Customer-Focused Content
JANUARY 31, 2016
The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago. Content is ubiquitous in all phases of life and in business. In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business space. by Creative Stall. New Dilemmas For Marketers.
The business case for unbranded content
grow - Practical Marketing Solutions
FEBRUARY 29, 2016
In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Why would you create content and not even take credit for it? Using unbranded content when branding is impossible.
The strategy behind the content
grow - Practical Marketing Solutions
DECEMBER 28, 2015
At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. thought I would share for you my strategic view of the strategy behind the content streams going into 2016. Content has no value unless it is seen and shared.
Is B2B Content Engagement Heading In The Wrong Direction?
FEBRUARY 28, 2016
When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. The Track Maven study found that content engagement decreased by 17% in the same period.
Staffing and Launching Your Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.
Industrial Content Marketing’s Role in Sales
Industrial Marketing Today
MARCH 11, 2016
You’ve probably read all the buzz surrounding industrial content marketing. The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that their organizations were using content marketing (Source: 2016 B2B Manufacturing Content Marketing Trends—North America). This is only a content summary.
Content Shock is here. Now what?
grow - Practical Marketing Solutions
NOVEMBER 11, 2015
About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.
The uncomfortable state of content marketing metrics
grow - Practical Marketing Solutions
FEBRUARY 8, 2016
In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem. It sucked.
Growing Up – Moving Away from Kid’s Menu Content
Type A Communications
JULY 7, 2016
July 7, 2016 by Jeff Julian Content marketers love writing content. It’s almost like we made Content Marketing up just to fool our managers into letting us write and get. Content Marketing Strategy Marketing Strategy Personas B2B Marketing content marketing content marketing strategy Jeff Julian personasread more.
Content Methodology: A Best Practices Report
Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.
What’s new in content marketing?
JULY 6, 2016
Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Automated Content. Niche Content. Blog Content.
How to Create Irresistibly Shareable Content
JULY 2, 2015
Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What Enjoy! The Place.
How Your Startup Can Overcome Content Marketing Challenges
APRIL 14, 2016
Starting a content marketing program from scratch is right up there on the list. Data shows content marketing is a long game requiring consistent, strategic investment. Startups that invest in content marketing have the means to affirm theirs is the best solution. Content has the cues. There are even more reasons to begin content marketing early. Guess what?
Once is Never Enough: How to Repurpose Content Like a Boss
JANUARY 26, 2016
Producing engaging content is the #1 challenge for content marketers. Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. Creating engaging content is the biggest challenge for B2B and B2C content marketers.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.
The Telltale 8% Drop In Content Marketing Effectiveness
OCTOBER 9, 2015
The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. Documented Content Strategy Helps. by Aha-Soft.