3 Branded B2B News Services That Get It Right
MAY 13, 2016
Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. CMO.com was originally a pure curation model; content consisted of brief summaries of articles and video from other sources on the Web. Navigation is clean, headlines are well-written and content is timely, with continuous updates throughout the day. CMO.com.
Stop Talking! I’m Trying to Listen!
FEBRUARY 15, 2014
Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. In “Stop Sharing Without Consumption,” he scolds Guy Kawasaki by name for openly advocating the practice of sharing headlines without actually reading the content. Today I would recommend none of those things.
Five Often-Overlooked Reasons Senior Executives Should Use Social Media
FEBRUARY 10, 2016
Many executives create thought-leading content all the time in emails and posts on the company intranet. “I don’t have time to build my LinkedIn profile. already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I want to be a thought leader, but I don’t have time for blogging.”.
Marketing firm piggybacks on March Madness for fun social media “bracket”
MARCH 22, 2016
Content Marketing innovation marketing Research Social Media social networks Blue Fountain Media infographic March MadnessBig sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field. Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm.
When Bad News is Good
JULY 29, 2013
Critics Ignore Content of Book about Jesus, Attack Author for Being a Muslim. There is only one thing in the world worse than being talked about, and that is not being talked about. –Oscar Wilde, The Picture of Dorian Gray. Consider the case of Reza Aslan , a religious scholar and author of the controversial new book, Zealot: The Life and Times of Jesus of Nazareth. Related articles.
What You Probably Didn’t Know About Editors
SEPTEMBER 17, 2014
Content marketing, she writes, “has emphasized producing a high volume of content at the expense of producing content that people actually want to consume.” But repetitive, unremarkable content drives audiences away, which is the opposite of what marketers want to achieve. There are three types of editors: visionaries, copy editors and line or content editors.
How Much Should You Pay For Content?
JUNE 9, 2011
Staffers turn out more content per dollar than contractors, and you don’t have the overhead of legal documents, busted deadlines and flaky freelancers who simply disappear in the middle of the night. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother.
What Makes a Good B2B Online Video
OCTOBER 10, 2012
I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. The content may be interesting, but the sound quality is poor or there are distracting images or noises in the background. would add Cisco to that list.
Cool & Useful Sites for the Holidays
DECEMBER 18, 2011
Yet another way to connect groups of people over video chat – but Hangouts also enable the chat participants to share and enjoy digital content like YouTube videos in real time. 3. Sony has brought together two of it’s popular platforms by creating virtual movie theaters on Playstation 3 that stream content from Crackle - and it’s planning to add more digital hangouts later this year. 4. The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. Definitely bookmarkable. Skype . Google+ Hangouts. Crackle. Turntable.fm
How to Promote an Event with Social Media
APRIL 13, 2011
This enables you to assemble photo galleries by stitching together tagged content from a variety of sources. Content from past events is your best promotion for future events. Be sure to provide an RSS feed so that potential attendees can subscribe to new content as it’s posted. Space out entries so that there’s a constant stream of new content. Events of all sizes.
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.
How to Summarize Content for a Business Audience
AUGUST 1, 2013
Look to this model when summarizing content. B2B Content Marketing marketing Tips Big Data Executive summary Inverted pyramid In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. Just the Facts? Key Point.
A Nice Collection of B2B Marketing Stats and Videos
JANUARY 2, 2014
Its research and how-to presentations on SlideShare are an excellent resource for companies that want to get into content marketing. B2B Content Marketing Research Social Media Earnest is a U.K.-based based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” ” Its work certainly bears out that goal. Earnest’s B2B campaigns have a lot of B2C energy inside them. Here’s its latest collection of recent trends and statistics: This is the year that was in B2B Marketing crunched.
15 Tips for Getting the Most From LinkedIn Groups
OCTOBER 11, 2012
Only people can post content. It’s easy to measure the response to content you post. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. 1. Ask Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion. Do you agree?”. link]. 2. Make it Personal. LinkedIn is the only major social network that doesn’t permit brands to interact as members.
Social Marketing Wisdom From a True Practitioner
JANUARY 24, 2013
Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. For example: –People post more content to social channels on Friday than any other day of the week, but Thursdays have significantly higher interaction rates.
Content Marketing Playbook: Strategy and Roadmap
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.
The Other Social Network
MARCH 10, 2011
LinkedIn recently gave group owners the option of making their content public so that all activity from that point on would be visible to search engines. Summarize your content and ask a question. Have you checked out LinkedIn lately? If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. Find People.
Here’s What 25 B2B Marketers Think Are the Key Trends in 2016
JANUARY 26, 2016
love this content concept, and it’s an idea more B2B marketers could adopt. Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. They’re adopting buyer personas, content targeting and matching content to stages of the buying cycle.
Social Marketing Hangover
JANUARY 6, 2011
These companies have got half of the equation right: They’re producing solid content. I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools.
I’ve Been Writing A Lot Lately, Just Not Here
DECEMBER 12, 2013
These publishers eschew search optimization in favor of creating content that people want to share. Short on content? Repackage (BtoB magazine). A lot of marketers are frustrated by the perceived need to turn out a lot of content, but the problem is much more manageable if you reuse and repackage creatively. But my blog is still my home base. Photo credit: Scott Beale).
Staffing and Launching Your Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.
What Social Media Marketers Should and Shouldn’t Do
JUNE 18, 2013
Only about 10% of its content promotes Constant Contact services. A journalist contacted me with some questions about social media marketing that I hear quite often. thought I’d share my responses here. These These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should do, and explain why they’re important. 1. Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Have metrics in place to measure results. Don’t lead with a sales pitch. Don’t be silent.
Facebook, LinkedIn and Twitter in Plain English
APRIL 18, 2012
Good content sells itself. I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. Perhaps you’ll find these basic explanations useful in some context. And if I’ve missed or misstated anything, I’d appreciate your corrections. Facebook & LinkedIn. Understanding Twitter.
B2B Blogging Gets Publishing Discipline
MARCH 24, 2011
Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.. Two of the four finalists had hired professional journalists to oversee content. blog post and a writer were assigned in advance to ensure the creation of the content. 27 of the PDF).
Recommended Reading – 7/9/15
JULY 9, 2015
Ninja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute. SlideShare Secrets to Stack the Decks in Your Favor – Content Marketing Institute. It’s a great way to increase the visibility of your thought-leading content by sharing slide decks that would otherwise be put on a virtual shelf. What 4.8 Read the post for 10 more. .
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Citations@forrester.com or +1 866-367-7378 Forrester Research, inc., 60 acorn Park Drive, Cambridge, Ma 02140 USa +1 617-613-6000 | Fax: +1 617-613-5000 | forrester.com table of Contents The Digital Age Raises The Importance Of. Beyond quantity, advocate content and interactions are more valuable because buyers see them. What they love is exclusive access to content, events, and.
Tips for Building a Quality Twitter Following
JANUARY 13, 2012
My philosophy of building a Twitter following has always been to provide interesting content about the Internet, digital media and publishing, with occasional excursions into my beloved Red Sox and New England Patriots. I breached the 10,000-follower mark on Twitter yesterday. marked this milestone quietly because I’m not big on numbers games and have been outspoken against counting success solely in terms of fans and followers. Nevertheless, I have to admit to taking some pride in this number because of the way I reached it. When I publish something, others help me promote it.
Marketo Tells How to Use Social Media for Lead Generation
APRIL 11, 2014
The marketers quoted here (I’m one of them) offer advice on how to create unique content that stimulates engagement, which is the currency of social media marketing. B2B Content Marketing Social Media Marketo I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business.
How to Calculate Social Marketing ROI
JUNE 24, 2010
Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better. They include Indium Corp., EMC Corp. 1900%.
Sensible Talk About Social Media Measurement
JANUARY 4, 2012
When you scan the table of contents, however, you’ll see nary a mention of those social networks. That chapter also features an eight-step process for analyzing social media content that keys in on core issues like understanding how the message was received, how it was interpreted and who did the interpreting. Volume 2. highly recommend it.
Content Methodology: A Best Practices Report
Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.
Live Blog: Lotusphere 2012 Opening Session
JANUARY 16, 2012
Content. “Do you ever wonder who are the most active members of your communities or what content is most popular? The demo also shows integration with back-end content management systems so that community managers can share content such as PDFs and Word docs from within the Enterprise Content Manger directly with the community. Content Michael J. Analytics.
Earth Knowledge is a Great Example of Content Curation
APRIL 25, 2011
Founders Julia and Frank D’Agnese enlisted dozens of content partners like Alternative Energy News, BBC Earth Explorers, The Christian Science Monitor, European Environment Agency, the US Forest Service and the US Geological Survey to contribute content, which is summarized on “knowledge portals and linked back to the original source.
Awareness E-Book Raises the Bar on Social Measurement
JULY 29, 2011
Manage Social Content. It describes four measures of content effectiveness that take into account multi-channel activity: Content-to-Contact Ratio, Comments-to-Content Ratio, Comments-to-Profile Ratio and Content-to-Share Ratio. I won’t describe these metrics in detail – you can find that in the e-book – but each speaks directly to the value of engagement.
Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
AUGUST 4, 2011
Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? Interestingly, videos and product announcements topped the list. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook. Let’s look at some examples of what they do well. million likes*.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.
The End of ‘Social Media’
DECEMBER 16, 2010
We used cell phones primarily for voice calls and content management systems less functional than WordPress cost a half million dollars. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. The problem with much of the discussion is that it’s been focused on tools, and tools are far less interesting than what people do with them.
Two B2B Social Marketing Initiatives Worth Checking
JUNE 29, 2011
There are several aspects of this ever that I like: Minimal branding – Constant Contact intentionally keeps the focus on the content rather than its brand. It’s a low-key approach to branding that uses the quality of the content to validate the service. A couple of notable B2B efforts have caught my eye recently that I wanted to share. It respects its audience.
How Twitter Amplifies a Customer Attack
AUGUST 9, 2012
Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. 2009 study by Sysomos reported that 85% of Twitter users post less than one update per day, 21% have never posted anything and only 5% of Twitter users produce 75% of the content . The target publication date is late 2012. I’ll be posting a few excerpts here during the next few months and would appreciate your comments. Order From Chaos.
IDC: US Tech Firms Underestimate Emerging Market Opportunity
MARCH 13, 2012
These “green field” markets are building IT infrastructures around mobile technologies, adopting social media for content distribution and investing in “smart cities” at a faster rate than mature markets, Ng said. researcher. By 2018, those countries will outstrip the US on IT spending by nearly $100 billion. She listed five common misperceptions and realities. IDC Forecast.
B2B Marketing Trends for 2016
They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.
Interesting Threads in Dell’s 2013 Social Media Predictions
FEBRUARY 27, 2013
Basically, stop throwing content against the wall and start making it more meaningful. Geoff Livingston’s comments on creating trusted content are particularly good. I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. have great respect for every one quoted in this book, and but what’s interesting is the common themes that emerge. For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline.