Paul Gillin

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The Ins and Outs of AI Content Generation Tools

Paul Gillin

Artificial intelligence has become something of a buzzword in marketing, but not everybody is clear on how this technology can be used for content generation. Here are the essential insights and recommendations for how to implement AI-generated content into your business strategy. Can AI Replace Content Writers?

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A Content Marketing Gem from Marketo

Paul Gillin

The theme of fun runs throughout this e-book, and the content maps perfectly to Marketo’s message that marketing is fun again. The Big Marketing Activity Coloring Book is one of the cleverest pieces of content marketing I’ve seen in some time. B2B Content Marketing marketing Social Media Marketo'

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How to Summarize Content for a Business Audience

Paul Gillin

Look to this model when summarizing content. B2B Content Marketing marketing Tips Big Data Executive summary Inverted pyramid' Still, the trend in weekly unemployment claims has been positive and offered hope that a better job market could help lift a sluggish economy later this year. Your outline might look like this: Paragraph 1.

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Content Curation on Steroids

Paul Gillin

In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that people really need from out of all the noise around it. CIThread scours the Web for relevant content, much like a search engine does. There’s intelligence on the front end, too.

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Earth Knowledge is a Great Example of Content Curation

Paul Gillin

Founders Julia and Frank D’Agnese enlisted dozens of content partners like Alternative Energy News, BBC Earth Explorers, The Christian Science Monitor, European Environment Agency, the US Forest Service and the US Geological Survey to contribute content, which is summarized on “knowledge portals&# and linked back to the original source.

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How AI is automating writing and marketing messages

Paul Gillin

The following content was generated automatically by LongShot. There is a growing trend of using AI to generate content. The benefits of using AI to generate content include being able to create high-quality content quickly and cheaply. As AI technology advances, so does its ability to generate content.

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3 Branded B2B News Services That Get It Right

Paul Gillin

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. CMO.com was originally a pure curation model; content consisted of brief summaries of articles and video from other sources on the Web. Bonus points to Adobe for nabbing the domain. The writing is lively and accessible.