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| Page 1 of 2 | Previous | Next | NUSPARK JUNE 9, 2012 Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content. Let’s talk retargeting. Tracking Retargeting. Company A: Website. | | | | | | | | NUSPARK AUGUST 9, 2012 A Social Media Measurement Dashboard; One Approach Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . In the meantime, the quality content you share will attract audiences, and that’s the first step. . In other words, if you tweet good content, and your followers retweet you, your reach numbers should increase. . . Retweets of Your Content. | NUSPARK JULY 30, 2011 Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing. OK; then give each remarketing campaign a unique budget and set up the campaign as a display only targeting strategy, and choose target all sites on the Google Content Network. The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. Here’s a couple to consider (promise to explain easily!) The idea is simple. | NUSPARK OCTOBER 28, 2011 Is Blogging Right for my Business? The Benefits of a Business Blog So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. People prefer to buy from businesses that seem active online and produce helpful, quality content—not just sales messages. Content that educates them. Content Content Social Media | NUSPARK JULY 15, 2011 A Lead Generation Plan Begins With Content Marketing Strategy Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. determination on how your content can stand out. | | | | | | | | | -
NUSPARK | FRIDAY, JULY 15, 2011 A Lead Generation Plan Begins With Content Marketing Strategy Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. determination on how your content can stand out. MORE >> -
NUSPARK | SUNDAY, DECEMBER 9, 2012 18 Ways to Promote Your White Paper for Lead Generation quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Make sure the release includes links to your website and other appropriate content. Social sharing buttons and badges need to be included in the header of your content landing pages or even within the white paper itself (which takes some extra programming). Content Syndication. Content Conversion TacticsNow what? MORE >> -
NUSPARK | SATURDAY, JUNE 9, 2012 Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. The idea here is to bring them back with an offer or alternative content. User navigation : Prospect visits landing page; fails to download content. MORE >> -
NUSPARK | MONDAY, OCTOBER 24, 2011 How B2B Buyers Have Changed- and the Role of Content & Social Media These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Content marketing and social media do away with the ineffective and inefficient sales tactics that so many organizations continue to use (as if they’re on auto-pilot). Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. Relevant and useful content can also be used to nurture ongoing relationships with qualified leads, thus maintaining top of mind status throughout the buy cycle. Content Social Medi MORE >> -
NUSPARK | MONDAY, OCTOBER 24, 2011 How B2B Buyers Have Changed- and the Role of Content & Social Media These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Content marketing and social media do away with the ineffective and inefficient sales tactics that so many organizations continue to use (as if they’re on auto-pilot). Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. Relevant and useful content can also be used to nurture ongoing relationships with qualified leads, thus maintaining top of mind status throughout the buy cycle. Content Social Medi MORE >>
- Generating Leads from a Facebook Fan/Business Page Engagement Strategy NUSPARK | SATURDAY, MAY 19, 2012
- Measuring Content with the New Google Analytics NUSPARK | SUNDAY, APRIL 24, 2011
- The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks. NUSPARK | MONDAY, NOVEMBER 19, 2012
- Matching Content to Buyer Personas NUSPARK | WEDNESDAY, SEPTEMBER 15, 2010
- Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic NUSPARK | SUNDAY, FEBRUARY 10, 2013
- Sales Best Practices include Marketing-Sales Alignment NUSPARK | SATURDAY, SEPTEMBER 10, 2011
- Sales Best Practices include Marketing-Sales Alignment NUSPARK | SATURDAY, SEPTEMBER 10, 2011
- Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith NUSPARK | SUNDAY, MAY 22, 2011
- 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program NUSPARK | SATURDAY, DECEMBER 31, 2011
- Custom Reports: Measuring Lead Generation Conversions with Google Analytics NUSPARK | SATURDAY, MARCH 9, 2013
- Stop the Insanity; A View on Social Media ROI for Lead Generation NUSPARK | SATURDAY, APRIL 28, 2012
- Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan. NUSPARK | SUNDAY, JULY 24, 2011
- Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan. NUSPARK | SUNDAY, JULY 24, 2011
- How to Get Started with a Content Marketing Plan NUSPARK | MONDAY, MAY 2, 2011
- Content Marketing: Goals, Issues, Strategies NUSPARK | SUNDAY, MARCH 24, 2013
- The Statistics of Lead Nurturing for B2B NUSPARK | FRIDAY, JUNE 24, 2011
- The Statistics of Lead Nurturing for B2B NUSPARK | FRIDAY, JUNE 24, 2011
- How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns NUSPARK | WEDNESDAY, JANUARY 16, 2013
- Top 10 Reasons You Need a Corporate Blog for Lead Generation NUSPARK | THURSDAY, AUGUST 23, 2012
- Top 10 Reasons You Need a Corporate Blog for Lead Generation NUSPARK | THURSDAY, AUGUST 23, 2012
- A Brief Guide to Increasing Website Conversions with Video NUSPARK | SUNDAY, NOVEMBER 4, 2012
- Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. NUSPARK | SATURDAY, FEBRUARY 4, 2012
- A Social Media Measurement Dashboard; One Approach NUSPARK | THURSDAY, AUGUST 9, 2012
- Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing NUSPARK | SUNDAY, JULY 15, 2012
- New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search NUSPARK | WEDNESDAY, NOVEMBER 16, 2011
- MindMatrix: A Unique Marketing Automation Platform for SMB NUSPARK | SUNDAY, MARCH 17, 2013
- New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline NUSPARK | SATURDAY, JUNE 2, 2012
- New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline NUSPARK | SATURDAY, JUNE 2, 2012
- Social Media Metrics & Analytics; Measuring Success NUSPARK | SUNDAY, SEPTEMBER 30, 2012
- Using Customer Stories to Nurture Leads NUSPARK | SATURDAY, OCTOBER 16, 2010
- The new Demand Waterfall from SiriusDecisions; An Introduction NUSPARK | THURSDAY, MAY 24, 2012
- The new Demand Waterfall from SiriusDecisions; An Introduction NUSPARK | THURSDAY, MAY 24, 2012
- Targeting Audiences Not Looking for You; Advertising Options for B2B NUSPARK | SUNDAY, FEBRUARY 24, 2013
- The A-Z Guide to B2B Lead Generation NUSPARK | MONDAY, DECEMBER 5, 2011
- Online Display Advertising, Targeting, and Capturing Leads NUSPARK | SUNDAY, SEPTEMBER 9, 2012
- Are Your White Papers Accomplishing Your Lead Generating Goals? NUSPARK | SUNDAY, OCTOBER 31, 2010
- Facebook Business Pages; Measuring What Matters for Success NUSPARK | SUNDAY, APRIL 21, 2013
- The B2B Lead Generation-Demand Generation Book “Hall of Fame” NUSPARK | SATURDAY, JANUARY 21, 2012
- SEO, Meta Descriptions, Content, and Generating Leads NUSPARK | SATURDAY, MAY 5, 2012
- Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline NUSPARK | THURSDAY, APRIL 26, 2012
- SEO and Content Marketing Work Together NUSPARK | FRIDAY, AUGUST 26, 2011
- SEO and Content Marketing Work Together NUSPARK | FRIDAY, AUGUST 26, 2011
- OK already- It’s time for Marketing Automation NUSPARK | SUNDAY, NOVEMBER 7, 2010
- An Overview of the Google Adwords Recent Changes & New Features NUSPARK | THURSDAY, MAY 3, 2012
- The 3 P’s of B2B Lead Generation: People, Process, Platforms NUSPARK | SATURDAY, OCTOBER 15, 2011
- The 3 P’s of B2B Lead Generation: People, Process, Platforms NUSPARK | SATURDAY, OCTOBER 15, 2011
- LinkedIn and Twitter Advertising and Marketing Options; A Primer NUSPARK | SATURDAY, MARCH 31, 2012
- 2013 New Year’s Resolutions for the B2B Marketing Department NUSPARK | SUNDAY, DECEMBER 30, 2012
- Optimizing the eMarketing Leads-to-Sales Process NUSPARK | SUNDAY, JULY 25, 2010
- New Infographic: B2B Lead Generation & Content Marketing Trends NUSPARK | SATURDAY, MARCH 17, 2012
- Is Your Website Working for Lead Generation and Inbound Marketing? NUSPARK | SATURDAY, MARCH 10, 2012
- Permission Marketing Drives White Paper Relevance NUSPARK | FRIDAY, NOVEMBER 4, 2011
- Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently NUSPARK | WEDNESDAY, SEPTEMBER 28, 2011
- Marketing Automation- What It Is and Why Use It NUSPARK | SATURDAY, JUNE 26, 2010
- The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit NUSPARK | FRIDAY, APRIL 13, 2012
- Marketing Automation- What’s the Fuss? New Book Sets the Record Straight NUSPARK | MONDAY, JULY 4, 2011
- How to Get Started with a Content Marketing Plan NUSPARK | SATURDAY, APRIL 30, 2011
- Marketing Automation- What It Is and Why Use It NUSPARK | SATURDAY, JUNE 26, 2010
- New eBook: A Practical Guide to Lead Generation with Social Media NUSPARK | WEDNESDAY, APRIL 13, 2011
- Targeting B2B Companies with Online Display and Social Media Advertising NUSPARK | SUNDAY, OCTOBER 21, 2012
- Case Studies; How to Get Them Approved and Presented Publicly NUSPARK | THURSDAY, JUNE 14, 2012
- Case Studies; How to Get Them Approved and Presented Publicly NUSPARK | THURSDAY, JUNE 14, 2012
- Set the Record Straight: Marketing Automation vs. Email Programs NUSPARK | SATURDAY, JULY 17, 2010
- The missing topic on b2b digital lead generation: advertising NUSPARK | MONDAY, JANUARY 9, 2012
- Remarketing Advertising Strategies with Google Analytics NUSPARK | SUNDAY, SEPTEMBER 23, 2012
- The 12 Days of Social Media; a Holiday Post NUSPARK | SUNDAY, DECEMBER 16, 2012
- How Labels works in Google Adwords; benefits of the new feature NUSPARK | SUNDAY, APRIL 29, 2012
- The Monkees, Davy Jones, and Good Marketing/Content Strategy NUSPARK | THURSDAY, MARCH 1, 2012
- Optimizing the eMarketing Leads-to-Sales Process NUSPARK | SUNDAY, JULY 25, 2010
- An Email to Bob in Sales: Thanks for aligning with us in Marketing NUSPARK | SATURDAY, MAY 28, 2011
- An Email to Bob in Sales: Thanks for aligning with us in Marketing NUSPARK | SATURDAY, MAY 28, 2011
- Focus Roundtable Recap: Optimizing Landing Page Conversion Rates NUSPARK | THURSDAY, JANUARY 12, 2012
- Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently NUSPARK | WEDNESDAY, SEPTEMBER 28, 2011
- Marketing Automation- What’s the Fuss? New Book Sets the Record Straight NUSPARK | MONDAY, JULY 4, 2011
- A new eBook; Content Marketing Templates for Lead Generation NUSPARK | SATURDAY, FEBRUARY 25, 2012
- A Lesson from Microsoft: Control Your Own Destiny NUSPARK | MONDAY, JANUARY 16, 2012
- Video Blog 1: An Introduction to the B2b Buying Funnel NUSPARK | MONDAY, OCTOBER 31, 2011
- Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing. NUSPARK | SATURDAY, JULY 30, 2011
- A Primer on Getting Started with Google+ Business Pages NUSPARK | SUNDAY, JUNE 24, 2012
- A Primer on Getting Started with Google+ Business Pages NUSPARK | SUNDAY, JUNE 24, 2012
- Philadelphia Content Marketing Summit Recap from May 13 NUSPARK | SATURDAY, MAY 14, 2011
- Email Marketing discussion on BlogTalkRadio Sunday June 27 at 6p NUSPARK | TUESDAY, JUNE 22, 2010
- Getting Ready for Marketing Automation NUSPARK | FRIDAY, JULY 9, 2010
- Getting Ready for Marketing Automation NUSPARK | FRIDAY, JULY 9, 2010
- It Might Be Time to Make Age One of Your Segmentation Criteria NUSPARK | WEDNESDAY, NOVEMBER 30, 2011
- Email Marketing discussion on BlogTalkRadio Sunday June 27 at 6p NUSPARK | TUESDAY, JUNE 22, 2010
- BlogTalkRadio- Our New Marketing Strategy Show NUSPARK | THURSDAY, JUNE 3, 2010
- Banner Ads Work; Really NUSPARK | FRIDAY, JULY 2, 2010
- The Four Keys of Social Marketing for Business NUSPARK | WEDNESDAY, MAY 19, 2010
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