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Converting B2B Leads Through Social Content: 3 Keys to Success

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However, creating and delivering social content is a big challenge for many B2Bs. The Missing Link: A Cohesive Social Content Strategy. Here are three tips that will help you develop the bones of a good content marketing plan via social: 1. The Right Content in the Right Channel. Let’s say you have some great lead generating content pieces. Don’t Overlook Video!

How to Conquer 5 Common B2B Marketing Problems with Content

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That’s because the Internet has made it easier than ever to use content to market your offering. Content marketing involves creating and distributing content that is relevant and valuable to your target market. Why is content marketing ideal for B2B companies? The Solution : Content That Educates. The Solution: Content That Speaks to Different Audiences.

Google Analytics- Calculated Metrics for Lead Generation Websites

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Content Downloads per User: Measures user engagement with your content assets. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. There’s more on Calculated Metrics from Google here. Make note. Website newsletter sign-up (NSU).

How to Convince Your CEO of the Power of B2B Content Marketing

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CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Why should the company create content on anything but the business itself?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

A CMO’s Guide to Conversion Metrics with Google Adwords

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Example: If a click leads to a gated content download AND a free demo, you can attribute both conversions to one click or prospect, or just track it as one conversion per click, meaning it becomes a “converted click.”. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. You can target top and bottom funnel. Top funnel. End Game.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

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To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. Their content continues to go unnoticed. They are the imposters who lead content strategies astray. Or, at least, that’s the theory. We can’t.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The idea here is to bring them back with an offer or alternative content. Let’s talk retargeting.  Tracking Retargeting. Company A: Website.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

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For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The idea here is to bring them back with an offer or alternative content. Let’s talk retargeting.  Tracking Retargeting. Company A: Website.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. What’s most important is your content; and what to post. 

How The Beatles’ Songs Optimize B2B Marketing Strategies

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The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. Be yourself, especially with your own content and within social media.  Act Naturally. All Together Now. Work together. Because.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter.

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

17 Ways to Promote Your White Paper for Lead Generation

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Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Perhaps Make sure the release includes links to your website and other appropriate content. According to research , visual content is more than 40 times more likely to get shared on social media than other types of content. Content Syndication.

Matching the Offer with Buyer Mindset: The Website Dilemma

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Your company’s website is up, and you’ve created some great content that’s appealing to your target audience with different offers: whitepapers, free e-books, free trials, demo and how-to videos, etc. Having assisted the grieving widow to make the painful, but necessary decision to move the casket into a less dignified transport (a truck bed), he’s sizes her up. You get the drift. Awareness.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Tracking all the major social sites, the tool helps me analyze the overall effectiveness of content, and which are your most powerful influencers. Content. Although I have a stable of accomplished writers, sometimes we just need extra content for blogs or articles, purely for SEO purposes. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  Need a radio station in Miami?- look it up. 

Why Marketing Automation Does Not Work

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But they have no plan, no content. Similarly, a marketing automation system with no process or content does not create leads and convert sales. Create Your Content Strategy and Process. That makes it easy to map out the content you need to create. In exchange for this content, readers will provide contact information. For each piece of premium content, a.k.a.

Definitive Guide to Planning a New Content Initiative

to plan and produce effective content for their respective companies. content initiative planned, launched and firing on all cylinders. In today’s noisy digital world, it’s more important than ever that marketers have a well- defined strategy for each content initiative. 11 Have we chosen a content topic or area of focus that we can sustain? Countless content.

A Social Media Measurement Dashboard; One Approach

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Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  If your content is either informative or interesting, it will be shared. Retweets of Your Content.

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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The poll also supports my message of how content marketing and lead generation go hand-in-hand. Results in detail: Improving content marketing strategy took nearly 40% of the vote.  I was surprised by the amount of votes content received.  However, the importance of content strategy to lead generation cannot be understated.  What would you vote for and why?

SEO, Meta Descriptions, Content, and Generating Leads

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They may be great technicians, but we need help when it comes to writing compelling content that drives leads.  I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework.  An example of our SEO and content director integration is when writing meta tags and meta descriptions.

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Content Marketing: Goals, Issues, Strategies

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I’ve been thinking about all this content marketing we’ve been exposed to lately.  Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  SEO has forced us to write as much content as possible to drive backlinks and increase search visibility. . Content Marketing StrategyPay-Per-Click: Ads.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

18 Ways to Promote Your White Paper for Lead Generation

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quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well.  Make sure the release includes links to your website and other appropriate content. Content Syndication. Generate new leads.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Why Video. Implementation.

The new Demand Waterfall from SiriusDecisions; An Introduction

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Anyone mention that content marketing is the fuel that drives these inquiries into the funnel and stops leads from leaking out? This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields. 

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Anyone mention that content marketing is the fuel that drives these inquiries into the funnel and stops leads from leaking out? This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields. 

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Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content.  Website theme:  Provide information, articles, and advice; provide educational content. Website theme:  Promotional with benefit content; provide evidence of your services. Examples: Query type:  Research. Formula:  .

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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fictional sales team explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Relevant content is one of the key reasons prospects choose to do business with you. Always, B-Be, C-Closing. Demand Generation is persuasion. Convert!

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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fictional sales team explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Relevant content is one of the key reasons prospects choose to do business with you. Always, B-Be, C-Closing. Demand Generation is persuasion. Convert!

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy.  What are your content and nurture KPIs to measure? Content Assets. Identify existing content; prepare new content, and determine where each asset fits into the buying phases for each prospect. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Reviewing competitive sites (and tools such as Spyfu). Google’s keyword research tool. Awareness.  Ways to.

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