NuSpark

Trending Sources

How to deploy content properly within your account-based marketing program

NuSpark

The potential synergy between account-based marketing programs and content marketing offers enough potential to make any informed, savvy marketer excited, but many find the details of implementation a hurdle too high to overcome. To successfully and consistently deploy content within your account-based marketing program, we advise you to take the following steps. Data and analytics.

Who Owns Twitter (Marketing or Sales)?

NuSpark

Twitter is responsible for 16 percent of all social referrals to longer articles, and 14 percent of referrals for shorter articles, so it’s a good fit for content marketing. For B2B marketers , Twitter is an excellent place to connect your audience with your content. Data-based insights make for great B2B marketing tweets, and provide a natural link to your longer content.

How to Conquer 5 Common B2B Marketing Problems with Content

NuSpark

That’s because the Internet has made it easier than ever to use content to market your offering. Content marketing involves creating and distributing content that is relevant and valuable to your target market. Why is content marketing ideal for B2B companies? The Solution : Content That Educates. The Solution: Content That Speaks to Different Audiences.

How Long Does it Take to Get Results from Content Marketing?

NuSpark

What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them. The amount of content you provide. How well you distribute that content. All Content Is Not Created Equal. Content

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

6 Tips for Collaboration When Producing and Sharing Great Content

NuSpark

Is your content marketing strategy plagued with glitches and slowdowns? Sometimes you have to re-think how your team works together to produce and distribute your content. Here are six tips for putting together a winning team that works cohesively to plan, create and share business content. Who in your organization is involved in content production? Loop in Design.

How to Convince Your CEO of the Power of B2B Content Marketing

NuSpark

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Why should the company create content on anything but the business itself?

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Content Downloads per User: Measures user engagement with your content assets. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. There’s more on Calculated Metrics from Google here. Make note. Website newsletter sign-up (NSU).

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

NuSpark

To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. Their content continues to go unnoticed. They are the imposters who lead content strategies astray. Or, at least, that’s the theory. We can’t.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Here’s a simple scenario: You promote content or trials within AdWords ads and direct prospects to landing pages with forms. Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords.  Example. “Sales Qualified,” 2. Closed Won.”

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The idea here is to bring them back with an offer or alternative content. Let’s talk retargeting.  Tracking Retargeting. Company A: Website.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The idea here is to bring them back with an offer or alternative content. Let’s talk retargeting.  Tracking Retargeting. Company A: Website.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark

So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it. As reported in the research findings highlighted in the 2016 B2B Content Marketing Benchmarks, Budgets, and Trends—North America report, the most important goals of content marketing are lead generation and sales.And if content is king, case studies are the crown jewels.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Example: If a click leads to a gated content download AND a free demo, you can attribute both conversions to one click or prospect, or just track it as one conversion per click, meaning it becomes a “converted click.”. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. You can target top and bottom funnel. Top funnel. End Game.

Who Should Nurture B2B Leads with Social Media?

NuSpark

Social nurturing can take the form of answering a question, learning something about a need someone has and sharing content that could be helpful—or simply connecting them to someone else who can assist, so why limit social interactions to just sales and marketing? They should also be sharing content regularly on them, not just on the corporate channel. Who Can Nurture B2B Leads?

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. What’s most important is your content; and what to post. 

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

They may be great technicians, but we need help when it comes to writing compelling content that drives leads.  I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework.  An example of our SEO and content director integration is when writing meta tags and meta descriptions.

SEO 107

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Why Marketing Automation Does Not Work

NuSpark

But they have no plan, no content. Similarly, a marketing automation system with no process or content does not create leads and convert sales. Create Your Content Strategy and Process. That makes it easy to map out the content you need to create. In exchange for this content, readers will provide contact information. For each piece of premium content, a.k.a.

A Social Media Measurement Dashboard; One Approach

NuSpark

Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  If your content is either informative or interesting, it will be shared. Retweets of Your Content.

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

The poll also supports my message of how content marketing and lead generation go hand-in-hand. Results in detail: Improving content marketing strategy took nearly 40% of the vote.  I was surprised by the amount of votes content received.  However, the importance of content strategy to lead generation cannot be understated.  What would you vote for and why?

Survey 106

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Perhaps Make sure the release includes links to your website and other appropriate content. According to research , visual content is more than 40 times more likely to get shared on social media than other types of content. Content Syndication.

Paper 57

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. Be yourself, especially with your own content and within social media.  Act Naturally. All Together Now. Work together. Because.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

fictional sales team explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Relevant content is one of the key reasons prospects choose to do business with you. Always, B-Be, C-Closing. Demand Generation is persuasion. Convert!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

fictional sales team explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Relevant content is one of the key reasons prospects choose to do business with you. Always, B-Be, C-Closing. Demand Generation is persuasion. Convert!

Content Marketing: Goals, Issues, Strategies

NuSpark

I’ve been thinking about all this content marketing we’ve been exposed to lately.  Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  SEO has forced us to write as much content as possible to drive backlinks and increase search visibility. . Content Marketing StrategyPay-Per-Click: Ads.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well.  Make sure the release includes links to your website and other appropriate content. Content Syndication. Generate new leads.

Paper 101

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Tracking all the major social sites, the tool helps me analyze the overall effectiveness of content, and which are your most powerful influencers. Content. Although I have a stable of accomplished writers, sometimes we just need extra content for blogs or articles, purely for SEO purposes. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  Need a radio station in Miami?- look it up. 

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Anyone mention that content marketing is the fuel that drives these inquiries into the funnel and stops leads from leaking out? This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields. 

Demand 107

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Anyone mention that content marketing is the fuel that drives these inquiries into the funnel and stops leads from leaking out? This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields. 

Demand 107

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy.  What are your content and nurture KPIs to measure? Content Assets. Identify existing content; prepare new content, and determine where each asset fits into the buying phases for each prospect. 

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Targeting options: • Display keywords : By uploading a list of keywords, Google will attempt to place ads throughout the network where content matches those keywords, so the more specific the better. Promote offers, content, webinars, or free demos/trials. A Look at Online Display Advertising for Lead Generation. Many I have used myself for clients. Cost models- CPM, CPA, CPL.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust