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Converting B2B Leads Through Social Content: 3 Keys to Success

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However, creating and delivering social content is a big challenge for many B2Bs. The Missing Link: A Cohesive Social Content Strategy. Here are three tips that will help you develop the bones of a good content marketing plan via social: 1. The Right Content in the Right Channel. Let’s say you have some great lead generating content pieces. Don’t Overlook Video!

How to Conquer 5 Common B2B Marketing Problems with Content

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That’s because the Internet has made it easier than ever to use content to market your offering. Content marketing involves creating and distributing content that is relevant and valuable to your target market. Why is content marketing ideal for B2B companies? The Solution : Content That Educates. The Solution: Content That Speaks to Different Audiences.

How to Convince Your CEO of the Power of B2B Content Marketing

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CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Why should the company create content on anything but the business itself?

Google Analytics- Calculated Metrics for Lead Generation Websites

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Content Downloads per User: Measures user engagement with your content assets. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. There’s more on Calculated Metrics from Google here. Make note. Website newsletter sign-up (NSU).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it. As reported in the research findings highlighted in the 2016 B2B Content Marketing Benchmarks, Budgets, and Trends—North America report, the most important goals of content marketing are lead generation and sales.And if content is king, case studies are the crown jewels.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The idea here is to bring them back with an offer or alternative content. Let’s talk retargeting.  Tracking Retargeting. Company A: Website.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

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For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The idea here is to bring them back with an offer or alternative content. Let’s talk retargeting.  Tracking Retargeting. Company A: Website.

Why Marketing Automation Does Not Work

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But they have no plan, no content. Similarly, a marketing automation system with no process or content does not create leads and convert sales. Create Your Content Strategy and Process. That makes it easy to map out the content you need to create. In exchange for this content, readers will provide contact information. For each piece of premium content, a.k.a.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

17 Ways to Promote Your White Paper for Lead Generation

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Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Perhaps Make sure the release includes links to your website and other appropriate content. According to research , visual content is more than 40 times more likely to get shared on social media than other types of content. Content Syndication.

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Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. What’s most important is your content; and what to post. 

SEO, Meta Descriptions, Content, and Generating Leads

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They may be great technicians, but we need help when it comes to writing compelling content that drives leads.  I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework.  An example of our SEO and content director integration is when writing meta tags and meta descriptions.

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A Social Media Measurement Dashboard; One Approach

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Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  If your content is either informative or interesting, it will be shared. Retweets of Your Content.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. Be yourself, especially with your own content and within social media.  Act Naturally. All Together Now. Work together. Because.

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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The poll also supports my message of how content marketing and lead generation go hand-in-hand. Results in detail: Improving content marketing strategy took nearly 40% of the vote.  I was surprised by the amount of votes content received.  However, the importance of content strategy to lead generation cannot be understated.  What would you vote for and why?

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Content Experiments allows users to experiment with website or landing page layouts to find those that best accomplish online conversion goals such as completing a sale, downloading a file or content, or signing up for a newsletter.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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fictional sales team explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Relevant content is one of the key reasons prospects choose to do business with you. Always, B-Be, C-Closing. Demand Generation is persuasion. Convert!

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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fictional sales team explains key concepts that a marketing team should be doing to increase inquiry-to-lead conversion rates as well as conversion rates later in the funnel by implementing a content and lead nurturing strategy. Relevant content is one of the key reasons prospects choose to do business with you. Always, B-Be, C-Closing. Demand Generation is persuasion. Convert!

Content Marketing: Goals, Issues, Strategies

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I’ve been thinking about all this content marketing we’ve been exposed to lately.  Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  SEO has forced us to write as much content as possible to drive backlinks and increase search visibility. . Content Marketing StrategyPay-Per-Click: Ads.

18 Ways to Promote Your White Paper for Lead Generation

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quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well.  Make sure the release includes links to your website and other appropriate content. Content Syndication. Generate new leads.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Tracking all the major social sites, the tool helps me analyze the overall effectiveness of content, and which are your most powerful influencers. Content. Although I have a stable of accomplished writers, sometimes we just need extra content for blogs or articles, purely for SEO purposes. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  Need a radio station in Miami?- look it up. 

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

The new Demand Waterfall from SiriusDecisions; An Introduction

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Anyone mention that content marketing is the fuel that drives these inquiries into the funnel and stops leads from leaking out? This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields. 

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The new Demand Waterfall from SiriusDecisions; An Introduction

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Anyone mention that content marketing is the fuel that drives these inquiries into the funnel and stops leads from leaking out? This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields. 

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Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy.  What are your content and nurture KPIs to measure? Content Assets. Identify existing content; prepare new content, and determine where each asset fits into the buying phases for each prospect. 

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. Content Marketing. Content marketing is about sharing insights that can one day lead to new business.  . Therefore website content should be updated based on these keyword audits. Get to it! . Paid Media.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

Matching the Offer with Buyer Mindset: The Website Dilemma

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Your company’s website is up, and you’ve created some great content that’s appealing to your target audience with different offers: whitepapers, free e-books, free trials, demo and how-to videos, etc. Having assisted the grieving widow to make the painful, but necessary decision to move the casket into a less dignified transport (a truck bed), he’s sizes her up. You get the drift. Awareness.

Online Display Advertising, Targeting, and Capturing Leads

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Targeting options: • Display keywords : By uploading a list of keywords, Google will attempt to place ads throughout the network where content matches those keywords, so the more specific the better. Promote offers, content, webinars, or free demos/trials. A Look at Online Display Advertising for Lead Generation. Many I have used myself for clients. Cost models- CPM, CPA, CPL.

A new eBook; Content Marketing Templates for Lead Generation

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If you’re a content marketer, then you know the challenges you face. sound content marketing plan is critical to the success of your lead generation efforts. Producing well-written quality content that engages prospects to convert. 2. Not having the time or resources to produce enough content. 3. Poor choices of keywords and SEO content tactics on websites. 5.

A Brief Guide to Increasing Website Conversions with Video

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Related Posts: Video Marketing Content Services Content Vehicles. More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions.  I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a key tool to increase engagement and conversions.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content.  Website theme:  Provide information, articles, and advice; provide educational content. Website theme:  Promotional with benefit content; provide evidence of your services. Examples: Query type:  Research. Formula:  .

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Why Video. Implementation.

How Labels works in Google Adwords; benefits of the new feature

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Related Posts: Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. A new eBook; Content Marketing Templates for Lead Generation Sales Best Practices include Marketing-Sales Alignment. At this early stage, you really want to think about how you can use this feature. Examples: “sale training programs” “sales training solutions” “sales training”.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Reviewing competitive sites (and tools such as Spyfu). Google’s keyword research tool. Awareness.  Ways to.

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Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%