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Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

Every year we hear about how content being produced by marketers is fluff, that leads aren’t “qualified” and that IT buyers (especially developers) cringe at the sound of “marketing” While this is harse and there are some stellar marketers out there… it’s a reality we must face…and address. Technology Marketers Need to Know How To Sell.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

With over 50 percent of the population being visual learners charts and infographics are important pieces of content for you to use to inform and educate your readers, prospects and clients. Does Your Content Calendar have a Clock? B2B Charts Blog Charts General Content Marketing IIoT IoT Marketing StrategyWeek of July 4th. We love this chart about charts! Week of July 11th.

Mi6 Agency’s Top Charts for August 2016

MI6 Marketing Agency

B2B Charts Blog Charts General Content Marketing IIoT IoT Marketing StrategyThis blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of August 8th. More Comprehensive Analytics for B2B Marketers.

Mi6 Agency’s Top Charts for April 2016

MI6 Marketing Agency

If I was to sum up these challenges and priorities facing these, primarily B2C, marketers it would be: “we don’t know enough about our customers, we can’t monitor and measure their engagement and transactions and we can’t provide relevant content and experiences”. But, having said that, most of us communicate, work and consume content on various devices each day. Week of April 4th.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

These programs and networks have generated millions in revenue, lowered or eliminated content development costs and put our clients in front of buyers, more influencers and positioned them as influencers themselves. IBM puts out some great content for the C-Suite including this report “ CISO Insights From IBM Security “ SEE ALSO: Should My CEO be on Social Media? The goal?

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

Today’s buyer will interact with you and your company across various channels, with various people and consume all types of content. What Metrics Should You Use to Measure Your B2B Content Marketing Success? An interesting chart in that it tells me what marketers really want to know when it comes to understanding how effective their content is. Week of May 2nd. Sources.

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

This post should be a wake up call for all marketers who still chant that “Content is King”. Buffer, in my opinion, are leaders in the content and social media marketing space. They have seen AND measured the value of using content and social media to build followers, brand themselves as thought leaders in the social media marketing space and develop customers via digital channels.

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

MI6 Marketing Agency

His advice carries more influence and weight than most “thought leaders” because he’s been in technology business development for over 15 years.  He uses social media to to develop connections, share his (and others) content and has a legitimate following on Twitter. Sales and Marketing. This Guy Gets Social Selling. Kevin makes some good points. Check out her workshop video below. Suite.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

Should My CEO be on Social Media?

MI6 Marketing Agency

social CEO is a leader that is visible, accessible and ideally engages with people using various relevant online channels, content and properties. S/he is social internally with employees and externally with customers, industry peers, business networks and communities. Since 2010 Weber Shandwick has been publishing research, content and stats on the evolution of the Social CEO.

Twitter for B2B Marketing

MI6 Marketing Agency

think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. Q3: Who should be in charge of the B2B twitter content? If you have the right culture, everyone in the org is a potential source of Twitter borne content IMHO, Marketing, with PR input. Organization need to own content development; joint effort betwn PR and Marketing with input all. Frankly – whichever team has the knowledge, skill, and right intent…should take the lead of the B2B twitter content. Learn more here ). Tweet.

The Emerging Role of the CMO

MI6 Marketing Agency

We think that marketers need to educate buyers using content and find ways to connect with them before, during and after the purchase. Produce quality content that is “read worthy” so you can compete with other sources of information. Using content as digital bate? The B2C and B2B Buyer Controls the Sales Process. Key Points from the Video.

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Linkedin for B2B Marketing

MI6 Marketing Agency

Outbound syndication channel for marketing content too. Keeps fresh content on profile & updates. For groups: come up with topic – tool without content is dull knife. Expecting people contact you based on great content = unrealistic. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ). Therefore, opportunities like these #B2Bchat sessions are valuable. Resume 2.0,

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

If more people in your market are joiners then the national average then focus on them… don’t create a community where joiners can blog and upload content…because the won’t. 3) The Groundswell is about human psychology & sociology. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Chapter 3. tags: social media ).

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

Mi6 Quick Tip #2

MI6 Marketing Agency

Need ways to promote new content posted on your website? Real World Example: Thought Leadership Content. Yakidoo [ Website Blog ], an Mi6 client, helps companies cut costs through process automation, document digitization and content management. They produce thought leadership content on the topics of using content management systems to cut costs and improve productivity.

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Building Your B2B Brand

MI6 Marketing Agency

Thought Leadership – producing value add content and experiences that position you as an expert in your field. What Is A Brand? Don’t be led to think that branding and advertising are the same thing. Branding isn’t about what you say it’s about what people think and feel about you, your people, your product and your company. Pets.com. During the.com/.bomb Nothing!

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Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

Blog Chart of the Day Featured Blogs Charts Content Marketing Direct Mail Event Marketing Lead Generation Social Media MarketingThe Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals.

Mi6 Quick Tip #1

MI6 Marketing Agency

Include links to slides, value add content and registration for future events. Using Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Wikipedia definition ]. Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Flickr is a good tool to use to organize your photos. There are other advantages to using Flickr as we will leave those for future quick tips. Real World Example: Silicon Halton. Ryan is a member of Silicon Halton. To Consider. Related Posts.

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Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

B2B Company Websites

MI6 Marketing Agency

Mobile site should have dramatically less content, much higher location/time-based functionality. Content goes out to outposts – Youtube, Facebook, Linkedin, Slideshare, etc. I’m thinking of @guykawasaki ‘s example where he chose a FB fan page instead of website. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ). For some that’s good enough. B2B Company Websites.

Mi6 Agency’s Top Charts for June 2016

MI6 Marketing Agency

Do IT Buyers Depend on Content to Make Buying Decisions? This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of May 30th. Email for both company types showed the least results. Sources.

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Mi6 Tip #4

MI6 Marketing Agency

The bubbles on the timeline indicate when we’ve added content to the site and when we’ve promoted it. Tab 4 Content goes here. Tab 5 Content goes here. Tab 6 Content goes here. Blog Featured Mi6 Quick Tips Blogs Community Development Content Marketing Google Analytics Marketing Strategy web analytics Web DesignGetting Value From Website Traffic Data.

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Stop Thinking Leads and Lists.Start Thinking Networks

MI6 Marketing Agency

Other favourites include how to connect with “movers and shakers”; easier ways to produce content and an update on the newest version of Nimble social CRM. In fact they should! 3) How to Double Your B2B Content Without Doubling Your Workload | Source: Content Marketing Institute. Good post by Rachel Foster providing advice on how companies can produce content without it becoming onerous and time consuming. The key is the editorial calendar, putting in place easy(ish) ways to schedule content development along with a publishing strategy. 4) Nimble 2.0

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

Mi6 Quick Tip #7

MI6 Marketing Agency

The way to do this is to set up a listening post, an “inbox” if you will of Sunnybrooks social web content, communications and conversations.The social web is a firehose of tweets, RSS feeds, status updates, blog posts blah, blah, blah. I get this and live with this every single day. How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example.

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B2B Marketing Framework

MI6 Marketing Agency

There is a myriad of tools available today, many of them are free, that help marketers produce content, communicate, engage and measure. Foundation for B2B Marketing. Today, I’m launching a new blog series on the topic of Marketing Integration. This is my first post which introduces our B2B marketing integration (MI) framework. What is a framework? For Product Marketing and Management.

Are You Giving More than Your Receiving?

MI6 Marketing Agency

But, what is missing is a sound content development/thought leadership plan along with the mindset that buyers no longer want to be communicated “at” (did they ever). Instead, they want quality content and when it comes to social the opportunity to engage. 3) How does a startup grow? Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. Our Favourite Posts for Week of Feb 6, 2012. Is it? Phelps.

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Those buyer personas that you have diligently detailed to hyper-personalize your offering and content marketing are not helping you to avoid call screening or ad blocking or helping to improve your email open rates, according to Shawn Fergus [ Twitter ] who asks “ Are Buyer Personas Dead ?”  . Here’s what we’re covering in this Round Up. Why message boards?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

Fave Five Posts, Week of Jan 2

MI6 Marketing Agency

Blog Fave Five Posts Featured angel investment Blogging Content Marketing Social Media Social Media MarketingSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Jan 2, 2012.

Mi6 Marketing Wrap Up #18

MI6 Marketing Agency

This update include: 1) The Science and Psychology of Twitter: Why We Follow and Share | 2) Canadian Executives Question Benefits of Social Media | 3) Marketing Has a Marketing Problem | 4) Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers | 5) Engaged Communities Drive Business Growth – Six Success Factors. 1.  He outlines 15 factors that affect follower growth broken down into three key categories: Social Behaviours, Message Content and Social Network Structure. The answer to solve this problem: content marketing.

Can Facebook Save Our Planet?

MI6 Marketing Agency

This disconnect results in content and offers that aren’t relevant and aren’t of interest to prospective buyers. Instead we produce content and launch another telemarketing campaign or email blast. Open Compute Project Could Help. Facebook’s Open Compute Project, in my view, could go down as a major milestone and advancement in technology, social networking and B2B marketing history.

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

Investment in content and website design was expected to increase in 2010. Increased investment in web design and content was planned for 2010 with 65% of marketers surveyed expecting to spend more. Some observations: It’s encouraging to see more investment being made in content. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Findings.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Groundswell Blook Report, Chapter Five: Listening to the Groundswell

MI6 Marketing Agency

Slides 29-60: Social Media Tools and Do’s and Don’ts for each (great content). Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this. Take them seriously!

My top 3 tweets #9

MI6 Marketing Agency

This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. It gets top 3 because of who shared it and the content type. Welcome to my top three tweets for the week of July 13, 2015. – Chris. No 2: Infographic. Why top 3?: 

Apple Taking a Bite Out of Facebook and Google

MI6 Marketing Agency

Wow, this article says Google and Facebook have a strong hill to climb and that Apple is on top because of the number of installed base of devices, their ecosystem, content and platforms that tie to the devices. 2) The real way to build a social network | Source Fortune Tech. Our advice is to create great content that generates word of mouth via social sharing and commenting. Stay committed and produce this content frequently. 5) The 2012 Community Manager Report [includes infographic] | Source: Social Fresh. Save Some Time on Us. We call these our Fave Five Posts.

Social Media Sponsorship Metrics

MI6 Marketing Agency

If you are receiving or paying money for blog posts disclose this clearly and in each post. I’m not sure how one measures, objectively, the quality of content. Are they measuring this based on comments, based on a buyer advisory panels assessment of the content? It does tell me that quality content matters when marketers evaluate a sponsorship opportunity however.

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%