User- Generated Content. The aim here is to provide incentives for visitors to generate their own content on your site. How can you reward people for this type of user-generated content? You’ve heard of the Facebook “like” button and Google’s “+1” Both of these are tools for people to share content while also providing their feedback on it. You may have heard some buzz around the notion of gamification. The term has been. characterized by some as the next frontier in web and mobile, one predicted to. So what is it? Feedback Tools. MORE >>

Relying on stale content. People get overwhelmed with the other on-page and off-page SEO factors, but if you want to get your SEO strategy on the way to being optimized fast, the best thing you can do is start creating fresh, unique content on a regular basis. Not only do search engines like new content, but it’s one of the best ways to make your website a popular resource for internet users. Here at Marqui, we get tons of requests from people who need or want help with their Search Engine Optimization. Using generic URLs. Would you go on a trip before you pack? MORE >>

When you're developing your social strategy, always keep in mind who your target audience is, what social networks they're active in, and what kinds of content you'll be sharing. Even those marketers with exceptional social-network-savvy can struggle to keep up with the latest developments in leading social media. Acquisitions, new features and new platforms are a daily occurrence, and it can be easy to get lost in the sea of news updates in the social world. It's great for sharing blog posts, videos and photos, along with Q+A. The drawback? MORE >>

Content marketing continues to be a top priority for businesses in 2012. As Content Marketing Institute's research has found, marketers delivered more B2B content on social sites like LinkedIn, Facebook, YouTube and Twitter than ever before. The following infographic from BlueGlass Interactive captures some of the current trends in content marketing, along with some best-in-class examples of content sharing in action, from brands including Coca-Cola, Mint.com and American Express. The question is: how can your get the most ROI from your content? MORE >>

The algorithm change tries to get rid of sites that are considered "content farms", sites that use various methods to post tons of content and flood the results -using scrapers, distributed editorial teams and all sorts of other strategies. Of course this only applies to sites that pay the cost of entry by being considered "high-quality" by the Google algorithm which means that content farms would theoretically be disqualified from manipulating this. They'll continue to punish sites for being lazy, scraping and churning content from other sources on the web. MORE >>