| | | Marketing to Business Executives Blog | |  Content | 20 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 5, 2011  Top Eight Reasons B2B Marketers Use Content Curation Marketers view content curation as a social as well as a content initiative. True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Building that kind of reputation means going beyond publishing top-notch content from third parties. Now customers are asking to be featured. | MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 26, 2011 7 Steps to Success with Marketing Automation Develop a content strategy and plans. Filed under: Content marketing , Implementation success , Lead management , Marketing automation , Marketing technology , Process Improvement. Content marketing Implementation success Lead management Marketing automation Marketing technology Process ImprovementNobody wins when marketing automation system implementations don’t yield expected results. Yet it happens so frequently that some industry observers predict slow adoption of this important technology because of implementation problems. Have a champion in senior management. | | | | | |
| MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. Identify new content relevant to customers. | MARKETING TO BUSINESS EXECUTIVES BLOG MAY 20, 2011 The Role of Context in Curation: B2B Marketers Take Note Every B2B marketer should read Arnold Waldstein’s thoughtful post entitled, “ Context, not content, is king.&# The context he describes is exactly what B2B marketers need to provide in their content curation. He points out that, “Few of the curation platform players seem to understand that content without dynamic context is really neither interesting nor that valuable.&#. Marketers who use curation to establish a thought leadership position can’t stand on the sidelines, just aggregating and selecting relevant content. He doesn’t. | MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 11, 2011 Segmentation key to content marketing What content do you provide? This is exactly how a content marketer thinks. Who (buyer persona) and why (stage of buying cycle) drive the content agenda, conversion objective and performance measure. But for content marketers there is more. Have you connected the dots in your web site, content marketing, and lead management programs? Buyer behavior Content marketing Lead management Marketing automation Marketing measurement Marketing optimization Marketing technology Implementing marketing automation Marketing Marketing audit | MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 2, 2011 Choosing the Right Topic for Your Content Curation Initiative Pawan Deshpande’s post on Crafting the Perfect Content Curation Strategy raised the important issue of how one chooses the right topic for a content curation initiative. Pawan points to three factors to consider in selection of the right topic: competitors’ content strategies, the volume of content on a subject, and audience interest. The number one factor in selection of a topic for a content curation initiative is what is compelling to your target audience. How difficult have you found topic selection to be in your content curation initiative? | | | | | | | |
| - Finding the Information You Need Quickly, Reliably and Cost-Effectively
Someone raised the question on Quora a month ago: Would most users rather have content delivered to them based on interests or by their social connections? ” Then Romain Goday of Darwin Ecosystem laid out five different approaches to content curation : Expert approach: curators. That’s why we need content curation, a filter that helps us find what we want quickly, reliably and cost-effectively. As Alex Clemmer noted on Quora, “It is inevitable that most of the interesting content in the world is discovered by people you don’t know.” MORE >> - Adobe’s Online Marketing Suite…Looking Good
They have made progress in improving ease of use, incorporating offline data to provide an end-to-end view of marketing, and taking on the challenge of device-independent content. Adobe also stands out in its explicit recognition of content as part of the marketer’s technology ecosystem. Many times I heard at the Adobe Omniture Summit 2011 that you “segment and then you target content to audiences.” It seems obvious, yet some suppliers treat content as an afterthought. It took me some time to get my arms around the Adobe Online Marketing Suite. MORE >> -
 Eqentia content curation gives control to information consumer.
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Content curation , Content marketing , Thought leadership > Eqentia content curation gives control to information consumer Eqentia content curation gives control to information consumer 02/25/2011 Marketing to Business Executives Leave a comment Go to comments Eqentia is a content curation platform for business professionals who need to stay current in their areas of focus and, like most of us, are inundated with too much information. No trackbacks yet. MORE >> - Sorting through content curation options
Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers. There are dozens of content curation tools out there. MORE >> - Need a quick news fix in a speciality area?
Whether you curate to grab competitor intelligence, stay up to date on developing issues in your industry or to create more content for engagement with customers, Eqentia’s content curation platform is worth a look. . Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Content curation Content marketing Eqentia Social mediaEqentia curates news into all these channels and most of them are available to the public for free. Now they have upgraded the user interface and it looks terrific. MORE >>
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- Evidence:the heart of your business (and marketing) plan. MARKETING TO BUSINESS EXECUTIVES BLOG | TUESDAY, FEBRUARY 15, 2011
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