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Ten Use Cases for Content Curation in Marketing

Marketing to Business Executives Blog

Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information.  Identify new content relevant to customers. 

The Role of Context in Curation: B2B Marketers Take Note

Marketing to Business Executives Blog

Every B2B marketer should read Arnold Waldstein’s thoughtful post entitled, “ Context, not content, is king.&#   The context he describes is exactly what B2B marketers need to provide in their content curation.  He points out that, “Few of the curation platform players seem to understand that content without dynamic context is really neither interesting nor that valuable.&#. Marketers who use curation to establish a thought leadership position can’t stand on the sidelines, just aggregating and selecting relevant content.  Neither do I. 

“Curation” gets six tweets per hour…right now!

Marketing to Business Executives Blog

Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! “Curation&# gets six tweets per hour…right now! No trackbacks yet. Theme: INove by NeoEase

Choosing the Right Topic for Your Content Curation Initiative

Marketing to Business Executives Blog

Pawan Deshpande’s post on Crafting the Perfect Content Curation Strategy  raised the important issue of how one chooses the right topic for a content curation initiative. Pawan points to three factors to consider in selection of the right topic: competitors’ content strategies, the volume of content on a subject, and audience interest.  The number one factor in selection of a topic for a content curation initiative is what is compelling to your target audience. How difficult have you found topic selection to be in your content curation initiative?

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

Eqentia provides tools, included faceted search  and creation of personal content streams, that enable information consumers to browse and drill down into the curated content.  It is a real productivity booster because even curated content can be too much information sometimes.  Eqentia doesn’t make that assumption perhaps because it was built for business professionals.  Eqentia

Games as Content in B2B Marketing

Marketing to Business Executives Blog

Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Buyer behavior , Content marketing , Customer knowledge , Games in B2B Marketing , Thought leadership Tags: B2B buyers , digital marketing , Games to educate Like Be the first to like this post. Turns out games have been used in B2B several (many?) times, Check out Coracle Online (www.coracleonline.com) though.

7 Steps to Success with Marketing Automation

Marketing to Business Executives Blog

Develop a content strategy and plans. Filed under: Content marketing , Implementation success , Lead management , Marketing automation , Marketing technology , Process Improvement. Content marketing Implementation success Lead management Marketing automation Marketing technology Process ImprovementNobody wins when marketing automation system implementations don’t yield expected results. Yet it happens so frequently that some industry observers predict slow adoption of this important technology because of implementation problems. Have a champion in senior management.

Adobe’s Online Marketing Suite…Looking Good

Marketing to Business Executives Blog

They have made progress in improving ease of use, incorporating offline data to provide an end-to-end view of marketing, and taking on the challenge of device-independent content. Adobe also stands out in its explicit recognition of content as part of the marketer’s technology ecosystem. Many times I heard at the Adobe Omniture Summit 2011 that you “segment and then you target content to audiences.” It seems obvious, yet some suppliers treat content as an afterthought. It took me some time to get my arms around the Adobe Online Marketing Suite.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

B2B battleground for content curation « Marketing to Business.

Marketing to Business Executives Blog

This focus on quality of content presented to the curator is critical in publishing, where the productivity of editors is a major justification for content curation.  Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Content curation , Content marketing , Social media management , Thought leadership , Uncategorized Like Be the first to like this post.

Finding the Information You Need Quickly, Reliably and Cost-Effectively

Marketing to Business Executives Blog

Someone raised the question on Quora a month ago:  Would most users rather have content delivered to them based on interests or by their social connections?  ” Then Romain Goday of Darwin Ecosystem  laid out  five different approaches to content curation : Expert approach: curators. That’s why we need content curation, a filter that helps us find what we want quickly, reliably and cost-effectively. As  Alex Clemmer  noted on Quora, “It is inevitable that most of the interesting content in the world is discovered by people you don’t know.”

How do you involve your experts in social media?

Marketing to Business Executives Blog

This includes a brand-compliant microsite that sits on the customer’s Web site for publishing curated content, the aggregation and routing software that finds relevant social media mentions and routes them via email to appropriate experts and reviewers, as well as newsletter distribution and social media publishing capabilities. . Combining content curation with workflow management and an email-based user interface addresses two factors that limit many companies’ engagement with social media: the time required of experts and the volume of content needed to maintain a consistent presence.

7 not 3… actions for marketing automation implemenation success

Marketing to Business Executives Blog

Jeff Ernst from Forrester has just come out with a new report, “B2B Marketers must Prepare Better for Marketing Automation,&# that raises a critical issue but doesn’t go far enough.  He points out that marketers, “… need to prepare for the use of the technology by having 1) a lead-to-revenue process model to automate; 2) content to support the message and responses; and 3) a marketing organization that is ready to support the technology.&#  . Develop a content strategy and plan. Without question this is true.  Have a champion in senior management.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

Marketing: The New Finance…with a technology ecosystem to support it

Marketing to Business Executives Blog

Content: creation and management of all types of original and third-party content for use in testing and implementation. Filed under: B2B marketer's job , Business management , Content marketing , Customer knowledge , Governance of the marketing function , Marketing technology , Marketing Technology Ecosystem Tagged: Adobe Omniture Summit 2011 , Ecosystem , The New Finance. Think about it. Finance tracks the value chain of the business. It’s important, but mostly inward facing. By contrast, marketing faces outward and see’s where the business is heading. Do you agree? 

New Research on Why CRM Fails…Also Lessons for Marketing Automation

Marketing to Business Executives Blog

While some scoff at my contention that today’s marketing is harder than ever before, these insights from the research support that view. Enough MIT Sloan Management Review (Spring 2011) published new research on CRM in an article titled, “Why CRM Fails and How to Fix It.&#   This is fantastic reading; truly an energizing piece pointing to down-to-earth advice.  The four key insights that the authors drew from their research are equally applicable to marketing automation.  Enough of the left brain/right brain argument.  Enough of the data/experience fuss.  Back to the article. 

Evidence:the heart of your business (and marketing) plan.

Marketing to Business Executives Blog

B2B battleground for content curation RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! Their research shows that businesses that try to execute their business plans flawlessly usually fail.  Most successful businesses did not start out intending to be in the business that succeeded for them. ( Read the book for some great examples.) Marketers need to start operating in this same way.  What

Content marketers: throw out your editorial calendar!

Marketing to Business Executives Blog

The first recommendation in Accenture’s publication, Social Media:  Rewriting the Rules on Content Management , is to throw out your editorial calendar.  Shocking!  Isn’t the editorial calendar the tool you use to keep a regular flow of relevant content moving out to constituents?  These same reasons make a strong argument for content curation in marketing.  Through content curation, marketers can harvest timely, relevant topics from news articles, blog posts and social mentions.  Shocking!  The calendar ignores today’s news and recent developments.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Sorting through content curation options

Marketing to Business Executives Blog

Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers.  There are dozens of content curation tools out there. 

Need a quick news fix in a speciality area?

Marketing to Business Executives Blog

Whether you curate to grab competitor intelligence, stay up to date on developing issues in your industry or to create more content for engagement with customers, Eqentia’s content curation platform is worth a look. . I’ve written more about the platform for Patricia Seybold Group.  Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Content curation Content marketing Eqentia Social mediaEqentia curates news into all these channels and most of them are available to the public for free. 

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content MarketingThere were actually 106 examples there but “99+” felt better.

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial content marketing Manufacturing content marketing

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book  The Content Code , which articulates this very strategy. I was incredibly disappointed my article didn’t make the cut. In any event, the cost of producing this content is going to go up, up, up. Content Shock is certainly here to stay.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content.  Produce high-quality content, yes.  According to various statistics on the Internet, we are living in a world where every minute over 200 million items of online content is produced.  The amount of content exploding online is staggering. 

How to Get More Results Out of Less Content

Act-On

According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. wonder if putting so much of our resources into creating more and more content might actually be a mistake. Here’s why: We’re not making the most of the content that we’ve got. Most of us aren’t optimizing our older content by republishing it, either. Do them consistently, and you might be able to create less content and still get more results.

Stats 100

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. All that did was change the shape of the content.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The five great questions of content marketing

grow - Practical Marketing Solutions

These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise. “We can create ‘great’ content, but how do we guarantee it is seen? Seamless content creation. want to make sure we all seamlessly collaborate on content creation.”. 4. By Mark Schaefer. Competing funding levels. ” 5.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Shift in Customer Behavior in Content Marketing. How a technology company used its employees to generate quality content.

Video 124

The Psychology of Colors in Content Marketing

B2B Marketing Insider

Design plays an important part in content marketing. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. The post The Psychology of Colors in Content Marketing appeared first on Marketing Insider Group. Content Marketing

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

The strategy behind the content

grow - Practical Marketing Solutions

At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. thought I would share for you my strategic view of the strategy behind the content streams going into 2016. Content has no value unless it is seen and shared.

The business case for unbranded content

grow - Practical Marketing Solutions

In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. Why would you create content and not even take credit for it? Using unbranded content when branding is impossible.

Case 109

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important. Stats About Content Marketing Use and Trends. 1.

Stats 128

Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark.   According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. The Track Maven study found that content engagement decreased by 17% in the same period. 

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust