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Ten Use Cases for Content Curation in Marketing

Marketing to Business Executives Blog

Here is my take on the ten ways that content curation is used in marketing. They lead the conversation by incorporating their own original content and reflecting their point of view while also including important pieces by competitors. Identify new content relevant to customers. Identify user-generated content that supports the objective of a web page (e.g., Different use cases drive many of the variations in functionality of content curation platforms.

The Role of Context in Curation: B2B Marketers Take Note

Marketing to Business Executives Blog

Every B2B marketer should read Arnold Waldstein’s thoughtful post entitled, “ Context, not content, is king.&# The context he describes is exactly what B2B marketers need to provide in their content curation. He points out that, “Few of the curation platform players seem to understand that content without dynamic context is really neither interesting nor that valuable.&#. Content curation Content marketing Thought leadership Uncategorized Thought leader

“Curation” gets six tweets per hour…right now!

Marketing to Business Executives Blog

Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now!

Choosing the Right Topic for Your Content Curation Initiative

Marketing to Business Executives Blog

Pawan Deshpande’s post on Crafting the Perfect Content Curation Strategy raised the important issue of how one chooses the right topic for a content curation initiative. Pawan points to three factors to consider in selection of the right topic: competitors’ content strategies, the volume of content on a subject, and audience interest. How difficult have you found topic selection to be in your content curation initiative?

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

A few thousand white collar professionals, from salespeople to researchers, use the system to find relevant content and make it available for consumption and distribution. It is a real productivity booster because even curated content can be too much information sometimes.

Games as Content in B2B Marketing

Marketing to Business Executives Blog

Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Buyer behavior , Content marketing , Customer knowledge , Games in B2B Marketing , Thought leadership Tags: B2B buyers , digital marketing , Games to educate Like Be the first to like this post.

7 Steps to Success with Marketing Automation

Marketing to Business Executives Blog

Develop a content strategy and plans. Filed under: Content marketing , Implementation success , Lead management , Marketing automation , Marketing technology , Process Improvement. Content marketing Implementation success Lead management Marketing automation Marketing technology Process ImprovementNobody wins when marketing automation system implementations don’t yield expected results.

Adobe’s Online Marketing Suite…Looking Good

Marketing to Business Executives Blog

They have made progress in improving ease of use, incorporating offline data to provide an end-to-end view of marketing, and taking on the challenge of device-independent content. Adobe also stands out in its explicit recognition of content as part of the marketer’s technology ecosystem. Many times I heard at the Adobe Omniture Summit 2011 that you “segment and then you target content to audiences.” It seems obvious, yet some suppliers treat content as an afterthought.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

B2B battleground for content curation « Marketing to Business.

Marketing to Business Executives Blog

This focus on quality of content presented to the curator is critical in publishing, where the productivity of editors is a major justification for content curation.

Finding the Information You Need Quickly, Reliably and Cost-Effectively

Marketing to Business Executives Blog

Someone raised the question on Quora a month ago: Would most users rather have content delivered to them based on interests or by their social connections? ” Then Romain Goday of Darwin Ecosystem laid out five different approaches to content curation : Expert approach: curators. That’s why we need content curation, a filter that helps us find what we want quickly, reliably and cost-effectively. Filed under: Content curation , Content marketing.

How do you involve your experts in social media?

Marketing to Business Executives Blog

This includes a brand-compliant microsite that sits on the customer’s Web site for publishing curated content, the aggregation and routing software that finds relevant social media mentions and routes them via email to appropriate experts and reviewers, as well as newsletter distribution and social media publishing capabilities. . Read more about ConnectedN in this new report from Patricia Seybold Group: ConnectedN’s Content Curation for Social Media Engagement.

7 not 3… actions for marketing automation implemenation success

Marketing to Business Executives Blog

He points out that marketers, “… need to prepare for the use of the technology by having 1) a lead-to-revenue process model to automate; 2) content to support the message and responses; and 3) a marketing organization that is ready to support the technology.&# . Develop a content strategy and plan.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

Marketing: The New Finance…with a technology ecosystem to support it

Marketing to Business Executives Blog

Content: creation and management of all types of original and third-party content for use in testing and implementation. Filed under: B2B marketer's job , Business management , Content marketing , Customer knowledge , Governance of the marketing function , Marketing technology , Marketing Technology Ecosystem Tagged: Adobe Omniture Summit 2011 , Ecosystem , The New Finance.

New Research on Why CRM Fails…Also Lessons for Marketing Automation

Marketing to Business Executives Blog

While some scoff at my contention that today’s marketing is harder than ever before, these insights from the research support that view. MIT Sloan Management Review (Spring 2011) published new research on CRM in an article titled, “Why CRM Fails and How to Fix It.&# This is fantastic reading; truly an energizing piece pointing to down-to-earth advice. The four key insights that the authors drew from their research are equally applicable to marketing automation.

Evidence:the heart of your business (and marketing) plan.

Marketing to Business Executives Blog

B2B battleground for content curation RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo!

Content marketers: throw out your editorial calendar!

Marketing to Business Executives Blog

The first recommendation in Accenture’s publication, Social Media: Rewriting the Rules on Content Management , is to throw out your editorial calendar. Isn’t the editorial calendar the tool you use to keep a regular flow of relevant content moving out to constituents? These same reasons make a strong argument for content curation in marketing. Just don’t plan to use an editorial calendar to drive your content marketing initiatives.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Sorting through content curation options

Marketing to Business Executives Blog

So you are thinking about curating third-party content to combine with your own pieces. There are dozens of content curation tools out there. Share this: Email Print Share Digg Facebook Reddit StumbleUpon Categories: Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership Tags: Business , Marketing , Social media , Third-party content , Thought leader Like One blogger likes this post.

Need a quick news fix in a speciality area?

Marketing to Business Executives Blog

Whether you curate to grab competitor intelligence, stay up to date on developing issues in your industry or to create more content for engagement with customers, Eqentia’s content curation platform is worth a look. . Filed under: Content curation , Content marketing Tagged: Content marketing , Eqentia , Social media. Content curation Content marketing Eqentia Social media

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content Marketing

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book The Content Code , which articulates this very strategy. In any event, the cost of producing this content is going to go up, up, up.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. The amount of content exploding online is staggering. Creating a cycle, we can call The Content illusion.

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). This is only a content summary. Visit my website for more content on industrial marketing.].

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. The post What is structured content?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

How Sujan Patel Writes Six Top-Ranking Blogs Every Week

Influitive b2b

As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer.

The five great questions of content marketing

grow - Practical Marketing Solutions

These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. We can create ‘great’ content, but how do we guarantee it is seen? Seamless content creation. By Mark Schaefer.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Simply, the economics of content are changing. They opined that Content Shock had something to do with it.

The strategy behind the content

grow - Practical Marketing Solutions

A lot of this reflection is spent on the time I spend creating content. I thought I would share for you my strategic view of the strategy behind the content streams going into 2016. Here’s a summary of where things are headed: Written content.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

How to Get More Results Out of Less Content

Act-On

According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. I wonder if putting so much of our resources into creating more and more content might actually be a mistake. Here’s why: We’re not making the most of the content that we’ve got. Most of us aren’t optimizing our older content by republishing it, either.

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The business case for unbranded content

grow - Practical Marketing Solutions

In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working.

Case 109

The Psychology of Colors in Content Marketing

B2B Marketing Insider

Design plays an important part in content marketing. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. Content Marketing

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust